Display Form Design: Display Facilities
I. display facilities
In the process of display and display, clothing is inseparable from display facilities and other display facilities. Good display facilities can display the essence of Chen's design and the essence of the brand. Therefore, display facilities are the focus of the whole exhibition space facilities planning, and also the carrier of fashion display.
The selection principle of display facilities is that the appliance should be suitable and suitable. As shown in the picture, the following factors should be considered.
(1) the shape, size and material of the display facilities must be matched with the site.
(2) choose display facilities according to the degree of display merchandise, such as closed shelves, semi open shelf and open shelf.
(3) choose display facilities based on the placement of display items, such as hanging shelves, stacked shelves, models, etc.
(4) choose the display facilities according to the characteristics or seasons of the display merchandise. For the heavier fashion, the laminates of the goods should be thicker, and the summer fashions can be made of glass laminates to give consumers a cool feeling.
We often choose the display facilities according to the status of the display space, make full use of the display space, and display the goods to the maximum extent. For example, there are some differences between the wall display on display and the display of goods in the central part. If we only consider the display effect of commercial products, and put the tall wall cabinet in the central part of the store, the space inside the shop will become narrow and narrow, which will cause psychological pressure and visual incompleteness.
Under normal circumstances, the standard height of the ergonomics is higher than the 130cm of the central display stand, and the height of the wall ark is about 220cm. The difference between the two must be about 90cm.
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The main display facilities are display cabinets, display stands, hangers, brackets, mannequins, human models, clothes hangers, props and so on.
1 display cabinets
Showcase is a basic appliance for displaying, protecting and collecting commodity function. It has the function of separating space, and is often used to divide space structure layout.
There are two kinds of display cabinets: closed display cabinets and open display cabinets.
For customers, the goods placed in enclosed cabinets are different from those displayed on open display. They are usually used for luxury brands or smaller value goods. Therefore, the display space will often choose different cabinet according to the location and characteristics of the merchandise.
The common display space is commonly used in open display cabinets, which is more intimate and convenient for customers to purchase.
The height of cabinet is the main aspect to consider. The more common specifications are shown in table.
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