Fashion Bloggers Design Cheap Fashions.

Sweden parity

Chain brand

The first is coming soon.

Blogger

Cooperation series.

Fortunately, Elin Kling is the most popular fashion blogger in Sweden.

Kling

This series of colors is crisp, fashionable and simple, and has also joined the Bohemia element, which is almost the personal style of the blonde young blogger.

Kling registered his blog in 2007, and then became the highest hits in Sweden.

Bloggers.

The 9 series of single products and 2 accessories that she co sponsored with H&M tried to find a balance between hard, rough, sculptural and gentle, rugged and feminine.

Silhouette and fabric are far more important than decoration, and the use of any detail is very cautious.

For example, the irregular welt on the leather jacket, the fringe decoration on the broad leg trousers, or the hidden lock on the neckline of a dress.

And so on.

H&M is never afraid of fashion adventure, but they always invited big names before.

Cooperate.

Just as people guess who will be the next heavyweight collaborator in H&M, they have made a brilliant move.

However, it is not the first time that fashion bloggers have been famous for their brand names.

As early as 2008, American designer Marc Jacobs launched a BB package named Philippines fashion blogger Bryanboy.

Elin Kling for

The series will start in 10 select shops in Sweden in February 3rd, and 10% of sales will be raised to UNICEF.

Customers from other parts of the world will not be able to win this series.

Perhaps in the future, this series of young and localized small-scale cooperation will increasingly appear in the fashion industry.