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Brand Clothing Industry Listing Brings "Sunrise Industry Effect"

2011/1/28 13:51:00 50

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Textile Clothing Plate Brand Clothing Listing

"Textile and garment sector has been a relatively low-key sector in more than 2000 listed companies."

Speaking of the performance of clothing listed companies in recent years, Cheng Yuan, an analyst with Dongxing textile and apparel industry, said that due to the influence of the industry chain, foreign exchange export situation and the support policy of the state industry,

Textile and garment sector

The stock market has received relatively low attention.

In the past, people's impression of the garment industry relied on the manufacturing and processing industry of foreign trade. In Cheng Yuan's view, this impression reduced the enthusiasm for investment in clothing, and the clothing industry became synonymous with "low investment, low risk, low return and low loss" industry.

But do

Brand clothing

The value of the brand is unlimited, especially when the brand meets capital.

Before 2008, it was located in brand clothing.

list

There are not many companies. Smith Barney is a relatively special company.

Cheng Yuan said that the United States is going to "virtual operation" mode, focusing on the development of brand chain operation.

Unlike the early listed clothing enterprises, the United States has spent much of its money on channel building and promoting new brands, and has achieved great success.

Cheng Yuan said that the significance of this success is to provide successful models for other listed companies, and drive the whole industry to move forward along the way of making brand.

"Through brand management, design and R & D team building, brand clothing enterprises are expected to be separated from manufacturing processes.

In the composition of the clothing sector, if the weight of the brand clothing enterprises is bigger and bigger, the enterprises in the whole industry will take more and more brand routes, so the clothing industry will also become one of the sunrise industries with the most long-term investment value.

Of course, the premise of greeting Chaoyang is that garment enterprises are willing to take the road of brand development.

Before the listing of Maipo, some enterprises were aiming at the way that YOUNGOR had gone through the expansion of the industrial chain: merging investment and opening up links from planting, weaving, printing and dyeing, clothing research and development to sales, and grasping all aspects of product quality in their own hands.

It is understood that at present, YOUNGOR needs 80% of cotton every year from the cotton planting base affiliated to the company.

YOUNGOR's road is called the "vertical integration" road of industrial chain by Li Kailuo, an expert in Chinese fashion industry economy.

Although it looks good, it is not necessarily suitable for other garment enterprises to copy. In addition, YOUNGOR's profitability in non main business is also difficult to achieve by other garment enterprises. The funds from these channels provide support for YOUNGOR's diversified development.

In Li Kailuo's view, brand clothing has the nature of sunrise industry. The reason why capital is far away from this industry is that people haven't changed the inertia thinking left over from the era of processing and manufacturing.

"Capital always pays attention to projects with high returns and good growth. Investment buys the future of enterprises. If enterprises are still queuing up for listing, they may try to" quasi capitalization operation "first.