Men's Shopping Mall (Map)

Text /David Moin, Kerry Olsen, Jean E. Palmieri, plation / Xie Qian Tags: Men's shopping mall

During the Christmas shopping season last year, sales of men's clothing from major retailers in Europe and America were impressive, and this promising trend is expected to continue in 2011.

Men are rekindling their enthusiasm for shopping, and psychologists and financial experts attribute it to the continued downturn.

Yes, you can really attribute the re prosperity of men's clothing to the economic crisis.

Behavioural experts say shopping behavior is unusual for most men, but in the 2010 New Year's shopping season, men's sales figures are bright, and retailers expect (at least hope) that this growth will continue in 2011.

It seems that men's clothes are really worn out. It's time to buy some new clothes for them.

Behavioral finance expert

It is believed that the financial crisis has stirred up the fighting spirit of men, because men suddenly find themselves in the "adversity" that it is absolutely an advantage in competition to dress appropriately.

"Well dressed is no longer just a way to get a good impression of women," he said. "Clean appearance also impressed bosses.

Male compatriots are constantly aware of the fact that competition outside is brutal.

In the book "what investors want,"

It took a whole chapter to discuss buying clothes.

"Clothes are visual objects that display status.

Perhaps your home has very expensive furniture, but only a few friends and relatives rarely see it.

More outsiders only saw your car, your watch and clothes.

Most people are in the '

They are competing against each other. "

The author himself obviously does not support this.

He said, "I am a professor. I am an older generation.

I usually buy clothes in old department stores.

I have three suits, but there are patches at the neckline.

He also pointed out from a male perspective: "buying new things does make you feel good, but I think what men most want to do for men is to accompany their wives in shopping.

However, in the competitive economic background, men do feel that they need to spend some energy on their appearance.

Marc Gob, President of the company, thinks that

The desire for shopping has been suppressed for a long time before it detonated the fashion for men's fashion. Men should fill the long shelf wardrobe.

"Satisfying your shopping desire is more like a psychological reward. Men are gradually discovering the truth that women have always known."

From a psychological point of view, fashion is a way of pleasing and expressing hope.

A new shirt will change your mood. A new skirt can give you confidence immediately, and a pair of new shoes may make you look at life in a different way.

Gob says, "fashion is a way to feel good about yourself, even though it's a more luxurious way.

At the time of economic depression, people felt the pressure on their shoulders and the anxiety in their hearts intensified, which led to great changes in men's view of fashion.

For example, I went to Gap on the way to the theatre yesterday, and I really went for a stroll. Pants, skirts and T-shirts looked cool.

Good design with innovative materials, everything is very appropriate, and it's not boring at all. It's not like the products that have never been sold for a season. "

The men returned to the shopping center, and the suits and high-end sportswear were at the top of their shopping list.

Data released by SpendingPulse, MasterCard consultancy's data research firm, showed that sales of men's clothing increased by 10.5% during last Christmas.

Blacks Retail, which tracks sales of independent stores, also revealed that sales of men's clothing jumped 20%.

When men's clothing sales experienced explosive growth, the economic situation is still not optimistic.

The unemployment rate in Europe and the United States remains high, and fuel costs are rising.

Consumer confidence is still weak, and the rise in raw material prices has led to a surge in retail prices.

Retailers, however, seem to be forever optimists.

Shopping malls have increased their purchase budget this year, and began relocating stores to attract more male customers.

with

For example, these four well-known department stores in Europe and America are planning or have completed the reconstruction of men's wear area.

Stephen Ayres, Menswear purchasing manager of Liberty department store in London, said that the mall will expand 15% of the floor space for men's clothing this year.

It will be unveiled in February.

He also pointed out that in 2010 men's clothing sales increased by two figures, of which the purchasing power of high-end goods was particularly significant.

"Especially in the second half of the year, we clearly feel that customers are starting to invest in expensive clothes again."

He said.

In the past year, the sales of coats have increased by 40%, while the sales of men's bags have doubled compared with that of 2009.

The economic crisis seems to have stabilized consumers' enthusiasm for fashion. European retailers say consumers are enthusiastic about their brands.

Ayres said,

Sales were strong last year.

La Rinascente stores in Milan also win a gratifying rise with the popularity of Italy brand.

Menswear buyer Vincenzo Napolano revealed that a new men's fashion house is expected to be completed in the second half of the year.

He also pointed out that men's coats and knitwear were especially popular last year.

The increase in sales is mainly due to the addition of new brands in stores and the huge growth of international tourists.

Tancrde de Lalun, purchasing manager of Printempsd department store in Paris, said that this year's department store's men's accessories floors will be renovated, and there will be more room for luxury men's shoes.

She also said, such as

Such new brands are leading the market. "They attract customers who care only for the new products of the season, rather than the discounted ones."

Buyers have stressed that close cooperation with suppliers is very important, so that they can facilitate the development of those unique products, such as some small independent brands, and the exclusive partnership between brands and department stores.

David Walker-Smith, director of men's wear and beauty Department of Selfridges department store in London, said that men's clothing business was a great success in 2010 and sales of shoes were very good. "Thanks to the return of classic lucky shoes and driving shoes,

Men's shoes are booming. "

He also mentioned that Western-style clothes, coats and a big line of men's wear were the best selling categories in 2010.

"

Brand sales are amazing.

The department store's own men's wear brand is also competitive because of its good quality and reasonable price.

Printemps will launch a complete series of shirts, knitwear and accessories this season. Liberty is also planning to launch a series of garments including 200 fashionable single items, which will be displayed in Florence men's wear week.

Moreover, the series will be arranged in the area adjacent to the designer brand.

Saks's purchasing manager, Tom Ott, said that their men's wear lines dominated men's clothing sales, followed by coats and accessories.

He predicts that this strong growth will continue this year.

"The spring of luxury seems to be coming back. It's really great."

He said.

David Fisher, purchasing manager of Bloomingdale department, noticed a substantial increase in wholesale prices.

"The price increase of cashmere and cotton has become a reality."

"But we try to reduce costs through consultation," he said.

When we make clothes, we will never cut corners. We will look for different sources to lighten this effect.

We have not yet found any greater adverse effects. "

Speaking of sales trends, Fisher believes that the sale of the best suit and top sportswear sold last year will continue to rise in 2011.

"We have a more ambitious plan -- Taking 2007 as a foothold and a profit indicator."

He declared.

In the new season's men's wear show, he looks forward to seeing more fresh elements appearing in casual wear. "For those immutable styles, we should actively look for new suppliers and new ideas.

In addition, there are some new movements in sports jackets and coats.