• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Luxury Goods Enter &Nbsp; Digital Revolution Is Coming.

    2011/1/29 13:28:00 126

    Digitalization Of Luxury Goods Network

    Recently, luxury goods giant Burberry and Facebook have launched a new social networking site, Artofthetrench.com, to publicize the company's clothing.

    Hongkong Harbour City registered an account in Sina micro-blog, attracting more than 8000 fans in just over a month.

    Louis Vuitton is also using social media Twitter as its marketing tool.


    With the advent of the digital age, even the most exclusive luxury goods can not hold up the popularity of social networking sites, and have grabbed the geomantic omen of social networking sites.


    Go into the network.

    Luxury goods

    Gradually entering the digital age


    Last year, luxury goods giants began using Facebook, Twitt and YouTube social networking sites to promote brands and interact with users.


    According to survey data from the world luxury Research Association, 70% of affluent people are participants in social networking sites.

    These richer online consumers may be 5% in the United States but account for 8% of the total sales of luxury goods, which is a force that can not be ignored.

    They often communicate with each other and exchange information about luxury goods.


    Social networking sites may dominate the future.

    Luxury goods

    At the same time, it will develop into an unforeseeable driving force to promote the dialogue between luxury brands and their consumers, which is unparalleled in any past pmission drive.


    Traditional media are too much to attract consumers and bombardment consumers with excessive information. Social networking sites let consumers decide which brands and brands to focus on.

    This feature of social networking will make it the fundamental and primary way of spreading luxury goods in the future.


    The competition of platform platform is 9 times that of Google at Facebook.


    Burberry has more than 660 thousand fans on Facebook. After that, they set up their own social networking site Artofthetrench.com.


    "Nowadays, social networking sites are the most powerful tools for brands or companies to win the market."

    Brand research expert, chief executive officer of Emotional Branding Limited by Share Ltd, Mark Gby (Marc)


    Gobe) also said.

    In the past, luxury goods were used to influence consumers by advertisements.


    Christine Caravo, the founder of the western power gift box retail companies Carebox, once made a confession in Google China (Google)


    Adwords threw $100, but to his disappointment, Google's confession in China only brought 34 hits in a few days, while in the same time, he spent more than 60 dollars on Facebook and got more than 300 hits.


    Promotion of sharp weapons and frequent promotion of "limited" money


    "Through the promotion and publicity of social media in China, we also cross the river by feeling the stones.

    But after 3 months of trying, we found that the key word "limited products" is always popular among micro-blog.

    Karen Tam, senior marketing manager in Harbour City, said.

    On the eve of the Spring Festival, the first time she received the limited edition red envelope from LV flagship store in Harbour City, she was attracted by its design.

    When Karen took a picture of the red envelope with iPhone and uploaded it to micro-blog, he did not expect that this post would win more than 20 comments and more than 60 reprints of fans in a short span of one day.

    "Later, we published more limited information on micro-blog, such as Paul Smith's limited eraser.

    Once posted, the post also received 25 forwarding and several comments.

    {page_break}


    When luxury is social

    media

    Open the window of communication and communication with the public. The words "limited", "only" and "special customization" are most popular.


    Last year, a survey of luxury goods organizations showed that in 2009, 66% of luxury goods companies owned their own e-commerce websites.

    As a luxury consumer, those who spend an average of 419 thousand dollars a year -- 48% of them use Facebook and 14% use Twitter.


    Digital superiority, consumer data support product development


    Cheng Tiantian, a researcher on high-end consumer behavior in China, said that during the boom period, luxury brands believed they could ignore the collection and quality of consumer data.

    Surprisingly, even the top luxury brands will lose their knowledge of consumers and strive to improve their consumption experience.

    In the future, luxury brands begin to attach importance to the management and application of consumer databases, thereby giving timely and practical guidance to consumers.


    According to a survey by the world luxury Research Association, 42% of wealthy consumers believe that "ranking and evaluation from trusted information sources" is the most important factor affecting their purchase decisions.

    • Related reading

    The Era Of Post Brand Listing: "Sunrise Industry Effect"

    market research
    |
    2011/1/28 19:02:00
    83

    One Of The Pformation Paths Of Kaiping Garment And Textile Industry: Once Brilliant And Brilliant

    market research
    |
    2011/1/28 19:01:00
    119

    MEIKO Futures: Cotton Traders Are Optimistic About Post Market Quotas And Investors Control Positions To Welcome The New Spring.

    market research
    |
    2011/1/28 9:54:00
    86

    Cotton Prices Pick Up And Cotton Traders Keep Hoarding Cotton Up.

    market research
    |
    2011/1/28 9:51:00
    86

    A Strong Atmosphere Of Entanglement -- Why Does The Retail Service Enterprise Be Afraid Of Entering E-Commerce?

    market research
    |
    2011/1/28 8:46:00
    108
    Read the next article

    Big Card To Marry "Economics" Two-Way Crisis

    This winter, the fashion industry once again raised the trend of big and fast fashion mix: Lanvin first launched a partnership with H&M to launch parity dress, and hundreds of people queued up overnight before opening the sale. Valentino, once known for its advanced customization, was also unprepared to launch a joint series with GAP, the creative director of Valentino.

    主站蜘蛛池模板: 樱花草在线社区www韩国| 男女做羞羞的事漫画| 夜先锋av资源网站| 亚洲中文字幕久久精品无码va| 被公侵犯电影bd在线播放| 女人18毛片a级毛片免费视频| 亚洲中久无码永久在线观看同| 老司机福利在线观看| 国产精品蜜芽tv在线观看| 久久久久久夜精品精品免费啦| 浪货一天不做就难受呀| 国产午夜在线视频| 99久久成人国产精品免费| 日韩一区二区三区无码影院| 亚洲黄色在线看| 青柠在线观看视频hd| 欧美aaaaaaaaa| 午夜第九达达兔鲁鲁| 天天操天天干天天透| 妞干网手机视频| 久久青草免费91线频观看站街| 男人和女人爽爽爽视频| 国产在线不卡免费播放| 99国产精品99久久久久久| 日本免费精品一区二区三区| 亚洲精品夜夜夜妓女网| 色偷偷91综合久久噜噜| 国产精品夜间视频香蕉| 一级毛片aa高清免费观看| 最近中文字幕mv在线视频www| 免费**毛片在线播放视| 2020因为爱你带字幕免费观看全集| 无遮挡呻吟娇喘视频免费播放| 亚洲性色高清完整版在线观看| 精品黑人一区二区三区| 国产极品视觉盛宴| WWW国产精品内射熟女| 无码熟妇αⅴ人妻又粗又大| 亚洲伊人精品综合在合线| 稚嫩娇小哭叫粗大撑破h| 国产亚洲精品美女久久久久 |