Consumption Exhibition Highlights Three "Symptoms"

Near the Spring Festival, Guangzhou's consumer exhibition is coming on stage after another. Clothing exhibition, dry goods exhibition, small household appliances exhibition, furniture furniture exhibition, tea exhibition and fashion trend exhibition are all crowded with people.

However,

Question 1

New products are not new.

There are complaints from the public about some "fashion" and "fashion" exhibitions.

"I heard that this exhibition monopolizes fashion clothes and designer clothes, so we came to see it specially, but we didn't expect it to be a product. Whether it be clothing or shoes, the styles are too cliche, like many years ago.

Reporters last year at a fashion show in Guangzhou, a disappointed audience told reporters.

In this regard, insiders pointed out that at present many exhibitions have become a good opportunity for some businesses to clear up, mainly to clear up the stock products that can not be sold.

Question 2

Goods are not right.

Although many organizers of last year's exhibition have already made a statement, they refused to refuse the goods voluntarily from the beginning of the exhibition. Some even told reporters that apart from the strict examination of the qualification of the enterprise in addition to the exhibition, they also indicated in the contract that once the exhibitors were found to be faking or quality, the organizers had the right to discourage the exhibitors.

But Wu Jianhua, a professor at Guangdong University of Business, who studied the exhibition industry all year round, looked at the fact that goods were not in the right place, and the so-called "famous brand" was still seen in the exhibition.

The check and check chain of admission exhibitors still needs to be improved.

It is understood that due to the lax management of the organizer, some exhibitors will be able to "assemble" or "pfer stalls" by the original exhibitors at the beginning or near the end of the exhibition. It is also easy for the exhibitors to lose control of exhibitors, so it is difficult to guarantee the quality of the products.

Miss Ding bought a natural silk quilt outside Guangzhou's golden autumn fashion festival last year.

It said that the businessman claimed to be the exhibitor of the exhibition at that time, because it was close to the withdrawal, so he sold the goods to the door. "At that time, I did not know whether the businessman really participated in the exhibition. When I wanted to go back and return the goods, I could not find anyone at the exhibition."

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Liang Wen, a famous exhibition expert in China, pointed out that

Question 3

Citizens' fatigue

According to incomplete statistics, there are more than 10 kinds of consumption exhibitions held in Guangzhou only last December to this year's Spring Festival. Almost every week, there are consumer shows.

Insiders pointed out that although holding the consumption exhibition effectively promoted the local economy, at the same time, a number of consumer exhibitions gathered to make consumers prone to fatigue.

"In fact, the organizers are willing to sell several consumer shows to help companies improve their sales performance as a platform, but from the perspective of exhibition, the effect is not satisfactory."

Dr. Liang Wen, a famous exhibition expert in China, believes that too many consumer shows get together, which makes the consumers tired of watching. Even if the organizers are advertising, it is hard to attract the audience. The exhibitors complain that the organizers are not promoting enough because of the small number of viewers, so that the exhibition will enter vicious circle.

Wu Jianhua added that the repetition of the exhibition, in addition to causing fatigue for consumers, is also a waste of exhibition resources.

"For exhibitors, participation in an exhibition means more investment in exhibitors and greater burden.

As far as exhibition companies are concerned, competition is intensifying. We must do everything possible to grab resources and grab customers, resulting in increased costs and even big price wars.

This vicious competition will inevitably lead to a decline in the influence of the exhibition. As time passes, exhibitors will lose faith in the exhibition and simply do not participate in the exhibition. Finally, the exhibition company will be damaged.

In addition, there are also people in the industry who believe that the exhibition can not rely solely on the selling point of promotion. We should try our best to create quality exhibitions, attract large brand businesses to settle down and cultivate consumer loyalty.