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At The End Of The Year, The Clothing Market Is Not Crazy Anymore, But There Is No Time.

2011/2/3 16:00:00 61

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According to the traditional custom, you have to wear new clothes for the new year.

Today is the last day of the lunar calendar. What is the sales situation of the clothing market? Yesterday, after visiting many clothing shops, reporters found that the clothing market at the end of the year was relatively calm. Most businesses used the preferential discount and did not lower the price again, while the people visiting the shop were also "eating enough to buy a bag" - not necessarily buying new clothes for the new year, unless they were cheap enough to play again.

Clothing market

Obvious "cooling down"

The eve of the Spring Festival is not only the peak season for the sale of all kinds of new products, but also the "hot selling period" of clothing.

However, at the end of the year, "last madness" is no longer seen.

Reporters in Jinyuan Road, Jinxin road and "brand Street" and other clothing shops relatively concentrated commercial street to see, many clothing businesses in front of the prominent position hanging out "clean goods big action", "full court discount", "year-end big clearance goods" and other colorful advertising stickers, hanging, in order to attract consumers' attention.

However, compared with the previous period, the bustling degree of the commercial front was obviously "cool down" - many of the miscellaneous clothing shops were available, some of the brand clothing stores were relatively popular, but there was no red hot sales scene.

"Today's clothing preferences."

Discount?

Indeed, it has been raised again, from 5.5 to 32% off to 50 percent off.

In the past, only after the festival was adjusted.

It's hard to say whether consumers can be more attractive. After all, most of the citizens who want to buy new year's shirts have bought them before. Today, most of the clothes are casual.

If the price is cheaper, or the "two buy", anyway, a new year's new clothes will do no harm.

Jinyuan Road, a clothing brand shop clerk told reporters.

A lady who was looking at her clothes in the shop confirmed the shop assistant's statement.

She told reporters about her new year.

clothes

It has already been bought. The new year's Eve comes out of "eating enough food to buy Bags" and not necessarily buying clothes.

However, in the interview, the reporters also found that some citizens were really rushing toward the "new year shirt".

Ms. Chen, who worked in a certain institution, said she had been busy with work before, and did not want to buy "New Year's shirt". But somehow, the desire for clothes became suddenly strong as the years approached.

"I'm going to look around and see what good clothes I can get at the last minute."

Similar to Miss Chen's idea, there are also some young parents.

The reporter saw that the popularity of some children's clothing stores was obviously higher than that of the adult clothing stores, and many shops appeared a warm scene of three shops.

"We do not buy new clothes ourselves, but children have at least one set. They go out to pay New Year's greetings to their elders.

Lin Jie, who buys new clothes for children in a brand children's shop, smiles and tells reporters.

Online shopping "impact" market is too cold

During the visit, many businessmen reported that the clothing market in the pre holiday period was generally cold.

The shopkeeper, who runs a clothing store on the "brand Street", told reporters that the sales in the store before the holiday were quite prosperous, but this year, somehow, "cold" was surprising.

"There are many clothes in our shop designed by ourselves and handed to others for sewing.

This year, the price of cloth and labor has gone up, and the sewing cost of each garment has increased a lot. But the consumers in the shop are basically familiar customers, and we dare not raise prices, but sales are still not satisfactory.

Jinxin Road, a brand shop seller also told reporters that they sell direct clothing manufacturers, eliminating many links in the middle, so the price of clothes is slightly higher than in previous years, but the pre market situation is still a little disappointed.

It is reported that online shopping has sprung up, especially young people, who are more fond of it.