Clothing Industry Network Marketing Plan

However, over 20% of the market share of clothing retail in some European and American countries belongs to the current situation of network marketing, the development space of China's clothing industry network marketing market is very large.

Whether it is a large enterprise with a large traditional clothing marketing channel or a clothing brand that is in the initial stage of growth, e-commerce is one of the necessary strategies for the market with broad prospects and opportunities.

First, the difficulties faced by the owners of clothing enterprises:

Market brand competition is fierce, profit margins are declining, production demand of small batch and multiple varieties increases, cost increases, pressure of inventory cycle shortens, pressure on stock market is increasing, traditional market access threshold is improved, domestic brand clothing is developing and growing, and market competition is becoming increasingly fierce. Under the double squeeze of competition and cost, the average profit margin of many garment manufacturers has declined, and demand for end consumer groups has been constantly subdivided, and production demand of small batch and multiple varieties has increased.

At the same time, the demand for quality, style and design production cycle of the consumer side is also improving. The cost of raw materials, production materials, channels and the shortening of inventory cycle are becoming one of the most important problems in cost control. Market competition is fierce, scale effect, brand building cost and other factors further improve the entry threshold of the traditional clothing industry market.

Two, the fundamental purpose of developing e-commerce in apparel industry is:

The informatization construction of clothing industry has been concerned by the owners. ERP, supply chain management system and all kinds of purchase and sale management system have played a very important role in coordinating the allocation of internal and external resources and saving the cost of enterprises.

Marco website optimizes that when the development of Internet is directly affecting our daily life and daily shopping behavior, e-commerce is booming.

Different from the goal of information construction in the early stage, the basic purpose of e-commerce in apparel industry network marketing lies in the following four aspects:

Through network channels to achieve and upgrade sales of clothing products, accelerate the market share of network marketing, and then enhance the brand influence of traditional market, catalyzing the overall market share;

We should establish a marketing mode to reduce the cost of channel.

Strengthen the contact between the manufacturer and the consumer side, get instant market information, and then react quickly to the market information according to the feedback in the design and production process, and reduce the design, production and inventory cycle.

Bypassing the huge input of production material and the threshold of channel development, we should cut short the short cycle e-commerce mode into the clothing field.

Three, several key points:

How to choose, design, develop and import the E-marketing platform for network marketing, and take the first step in network marketing?

How to integrate the sales data of e-commerce platform with enterprises ERP and SCM through effective information and data exchange to improve efficiency, save cost and integrate enterprise resources?

How to increase sales through network marketing, achieve effective customer relationship management, and create brand?

Main functional requirements and implementation of platform

The e-commerce platform of clothing industry covers Internet network application technology, network security and system security technology, database and application integration technology. Platform construction must be seamless connection for ERP and other back-end systems, and give full consideration to network marketing.

The E-marketing platform of apparel industry network marketing is a business platform which integrates product sales, product management, market and sales information entry, data statistics and analysis, network marketing promotion, customer relationship management and other functional modules.