Spanish International Fashion Company Will Intensify Its Development In 2011.

MNG (Mango) is an international one in Spain.

In fact, MANGO insists that the flagship stores, stores and even shops in different parts of the world should be consistent with their brand image, insisting on giving consumers the best shopping space, and enabling consumers to feel the real-time popularity of their precursors.

Taking into account the diverse life and environment faced by all age groups, MANGO's clothing is not only focused on modern fashion, but also designed for the public and easy to match. Every quarter has four major themes: Dressy work series, Casual leisure series, Sporty sports series and Evening dinner series as a complete choice, so that women regardless of age and fashion orientation can match their own fashion styles in time and place.

Mango in China

Although mango MANGO has entered the mainland of China for 7 years, MANGO, a fast fashion brand from Spain, has never paid much attention to this market.

In August 2008, MANGO opened the first direct store in the mainland of China at the shopping center in Sanlitun, Beijing. After that, it opened two outlets at the end of 2008 and the 353 Music Plaza of Nanjing East Road in Pudong, Shanghai in March 2009.

353 square store is the flagship store in Shanghai. It is also the fiftieth branch of MANGO in mainland China, with an area of 710 square meters. On the opening day, MANGO also held a grand public relations campaign, inviting Pace Wu and other stars to produce publicity effects.

In the Shanghai Wujiaochang Wanda Plaza opened by the tri group franchise, in less than a year, MANGO has launched 4 new stores in Beijing and Shanghai, and the area is more than 400 square meters. The shops are located in the mature commercial circle of the city, and have adopted a brighter and brighter decoration style. The exhibition area is more open, the commodity category is more abundant, and the display and matching of the display window is also obviously strengthened.

"In 2009, MANGO will focus on upgrading its image in the Chinese mainland market, and the establishment of a high standard brand store is an important part.

By September this year, there will be at least 3 more outlets. "

MANGO Group International Development Manager Isak Halfon said.

Obviously, the Spanish Company decided to change.

In the past, it seemed to have somewhat ignored the Chinese market.

As one of the first known fast fashion brands to enter the mainland of China, in 2002, MANGO opened its first branch store in China World Trade Center shopping mall, one of the best shopping places in Beijing, in the form of franchising. This is a model that MANGO has been widely replicated worldwide.

The new European style, rapid product replacement and high end positioning made MANGO quickly occupy the relatively blank mainland market at the speed of at least 6 stores a year in the second tier cities.

Between 2004 and 2005, it was almost the best time we had in the mainland market.

Take cities and seize territory

Recently, Mango said that in 2011, China and Russia will vigorously develop the market, and tap the huge growth potential of these two markets.

China will be the most concerned market. In December 5th, the brand opened 3 new stores in China, and plans to open 26 new stores in the first half of 2011.

At present, there are 121 stores in the Chinese market.

In the 26 new stores, 10 new stores will be opened in Ningbo, Taiyuan, Dongying, Xiamen, Zhejiang, Shenzhen, Nanjing, Nanning, Chongqing and Shanghai, and then 16 new stores will be opened in the vicinity of Chongqing, Shanghai, post, trade, industry, trade, industry, trade, industry, trade and development.