Customer Propensity To Consume Analysis

Consumer propensity to consume analysis

Consumption is a kind of behavior that people produce to satisfy their spiritual or material needs.

Rational consumption era -- emphasis on quality, performance and price -- good and bad.

Sensual consumption era -- attach importance to brand design and usability -- like or dislike judgment.

Moving the consumption era -- emphasizing satisfaction and joy -- satisfaction and dissatisfaction as the judgement.

Customers expect businesses to enjoy the value beyond shopping:

Speed: no queuing and fast delivery.

Time: waiting at all weather.

Attitude: being respected and respected.

Solution: timely dispose of victims

Merchants should enjoy the value beyond shopping in the paction process.

Rhythm: formality and urgency.

Ensure: customer demand as a work and rest.

Etiquette: warm and meticulous.

In time: solve difficulties and take responsibility.

Customer psychological analysis

The psychology of customers refers to a series of extremely complex and extremely delicate psychological activities in the process of paction, including the customers' Thoughts on the quantity, price and so on, and how to make payment and what kind of payment terms to choose.

According to their own needs, customers go to stores to buy consumer goods. In this behavior, there are many psychological ideas that drive them to take different forms.

It can determine the number of pactions or even the success or failure of pactions.

Therefore, we must attach great importance to the psychology of customers.

I. realistic psychology.

This is the psychological motivation of customers, especially consumers in China.

When buying goods, they first demand that goods must have practical use value. They are practical and worthy of the name, refuse to fake and inferior, and counterfeit.

Two, seeking new psychology.

This is the psychological motive for pursuing the main purpose of commodity timeout and novelty. They buy goods and value "fashionable" and "strange" so as to catch up with the trend.

In cities with better economic conditions, men and women are more common, and are also common among some customers in western countries.

For example, a pair of Swiss couples who came to China for traveling were dressed in a peculiar and unusual way. When the salesmen introduced them to the ancient costumes, they were very happy and immediately bought two sets, and showed that they would be surprised when all the guests were dressed when they returned home for a birthday party.

Novelty and uniqueness do not make the same thing refreshing.

Three, seeking beauty psychology.

Loving beauty is a kind of instinct and general requirement of human beings. It likes to pursue the appreciation value and artistic value of commodities. It is more common among young, middle-aged women and people in literary and art circles, and is more common among customers in economically developed countries.

When choosing commodities, they pay special attention to the beauty and color of the products themselves, pay attention to the beautifying effect of products on the human body, and decorate the environment, so as to achieve the purpose of artistic appreciation and spiritual enjoyment.

Pleasing to the eye and beautiful.

Four, the psychology of seeking fame.

This is a purchase mentality based on a display of their status and prestige.

They use famous brands and famous brands to show off themselves.

People with this mentality are common in all walks of life, especially in modern society. Because of the influence of famous brand, eating and wearing famous brands not only improves the quality of life, but also reflects the social status.

Therefore, this is why more and more "chasing people" emerge.

Luxurious, elegant, prestige and status.

Five, seeking profit psychology.

This is a psychological motivation of "spending less money and doing more".

The core is "cheap".

Customers who have profit seeking psychology often compare carefully the price differences between similar commodities when they choose to buy goods, and they also prefer to buy discount or deal with goods.

When salesmen introduce them to some slightly damaged products, they are generally more interested. As long as the price is favorable and the economic benefits are available, they must be bought first.

People with such psychological motivation are more likely to have lower income.

Of course, there are also people who have higher incomes and become more accustomed to habit.

Some customers who want to get more benefits from buying goods are satisfied with the quality and quality of their products. But because of the more expensive price, they are bargaining at a time when they can not buy, and require merchants to have gifts.

Some argue for some price, so that what they want to buy can not be bought.

Six, seek convenience.

This kind of psychological customer is often due to the urgency of working time, fast pace of life, or acute worry about trouble, do not like too many cumbersome procedures.

Convenient and quick service is always able to attract.

Seven. Preference psychology.

This is a purchase mentality to satisfy personal special interests and interests.

A person who has a preference for psychological motivation.

Eight. Self-esteem.

This kind of psychological customers, when shopping, pursue both the value of goods and the spirit of elegance.

Before buying an action, they hope that his purchase behavior will be welcomed and warmly received by salesmen.

It is often the case that some customers enter the shop with hope. When the salesman's face is cold and frosty, he turns around and goes to another store. He even doesn't want to visit the "cold" shop anymore.

Nine. Imitate psychology.

This is a herd mentality of purchasing. Its core is not to lag behind or "outperform others". They are very sensitive to the social atmosphere and the surrounding environment, and always want to follow the trend.

This kind of psychological customer often buys goods because they are in urgent need, but in order to catch up with others and get psychological satisfaction from others.

Ten. Covert psychology.

People with such mentality do not want to be known to others when shopping, and often take "secret action".

Once they choose a commodity, and no one else around to watch it, they quickly clinch a deal.

Young women buy Hygiene products, and young men buy Women's products for their opposite sex friends. This is often the case.

There are similar situations when some foreign government officials or big rich businessmen buy high-grade goods.

Eleven, doubt psychology.

This is a psychological motive for shopping before thinking, and the core of it is to be afraid of being "fooled" and "suffer losses".

They are skeptical about the quality, performance and efficacy of goods in the process of purchasing goods. They are afraid of not using them properly. They are afraid of being deceived and full of doubts.

Therefore, ask the salesman repeatedly, check the products carefully, and care about the after-sale service very much. Until the doubts are lifted in mind, they will pay to buy them.

Twelve. Safety psychology.

People who have such mentality require that they must ensure safety during their use and after use, especially for food, medicine, washing products, sanitary articles, electrical appliances and pportation.

Therefore, we attach great importance to the preservation period of food, no side effects of drugs, chemical reactions of washing products, and no leakage of electric appliances.

After a salesman commentary, he can buy it safely.

Young consumers' Consumption Psychology: pursue fashion and novelty, pursue individuality, be good at expressing themselves, focusing on feelings, and easily impulsive.

RECEPTIONIST: do not introduce knowledge of goods repeatedly when introducing goods, pay attention to the speed of reception, and pay attention to stimulating purchase emotion when publicizing products.

Middle aged customers' Consumption Psychology: planning, rationality, practicality and stability.

RECEPTIONIST: do not rush to introduce commodities, pay attention to observation and judgement first; introduce commodities when focusing on commodity performance and characteristics, highlight the internal quality and practicality of goods, convenience, and promote the development of "repeat customers".

Consumer psychology of old customers: buying is habitual, requiring goods to be comfortable and practical, and price concessions, hoping to enjoy good reception services.

Reception method: take the initiative for the elderly.

The above data are carefully observed and carefully analyzed by the readers.