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New Trap Of Clothing Sales: "Suggested Retail Price" Marked "Sky High Price"

2011/1/24 10:57:00 101

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The New Trap Of Clothing Sales Suggests Retail Price

Tang Rongrong, a resident of the evergreen garden, went to Wujiashan in January 9th. He arranged to buy a pair of sneakers for his children. He saw a style on the market of the ice shoes store on the market of Wujiashan, and the suggested retail price marked on the shoes was 728 yuan.

The waiter said that the "suggested retail price" is the national unified price set by the manufacturer. All retailers on weekdays must sell it at this price. Now the shop is selling new year promotions, which can be sold at 50 percent off to 360 yuan.

Tang is still a bit expensive, after a bargain, the waiter said: "look at you sincerely want to buy, earn a road toll, sell it to you, forget it, the price is 200 yuan."

I thought I had bought a bargain, but the child only wore it for two days. The shoes had serious degumming and skin peeling.

She thinks so expensive shoes, how can it be said that the bad will be broken?

Therefore, the evergreen industry and Commerce Office reflects the request for rights protection.

After consulting the store's purchase notes, the businessmen found that the shoes were produced in a factory in Wenling, Zhejiang, and were regular products.

The sign on the shoe says the suggested retail price is 728 yuan.

But the actual purchase price is only 36 yuan.

The author found that in large department stores, supermarkets, stores, clothing,

footwear

The retail price of the suggested retail price and the unified retail price can be seen everywhere, and the actual selling price of the dealer is often far below the suggested price and the unified price. Some even have a discount of seventy percent off.

According to Meng Qingdong, who has made many years of clothing business,

Suggested retail price

In fact, the highest price, a good brand of clothing at this price will generally play a 2-4 discount purchase, for consumers is still more credible.

But some small clothing factories are wantonly to label retail prices, purely in order to allow retailers to gain greater profit margins. They want to expand sales by playing psychological warfare with consumers.

In order to make their products sell at an early date, some manufacturers intend to make the proposed retail price "profitable", so that the sellers are willing to choose products with larger profit margins, and in the actual sales, they will "reduce prices", which will give customers the impression that the price of the products is really low, so as to increase the sales volume.

But in fact, the proposed retail price is very large, some of which are five or six times the actual selling price, and some even larger. Even if the seller sells the goods at a reduced price, it will not affect their profits at all.

According to the provisions of China's "Prohibition of price fraud", it is illegal to label the high recommended retail price.

The commerce and industry department reminds consumers that when shopping, goods must be sold more than three, and consumers should be rationally consumed.

low price

The trick is puzzled.

The price is 728 yuan, and the price is 36 yuan.

The author finds that most businesses are fooling consumers with the "suggested retail price".

Consumer Tang Rongrong, in the mediation of the industry and Commerce Department, retrieved the refund of 200 yuan, and said, "I can never believe the proposed retail price."