How To Open The Clothing Store Next To The Mall?

ADI and Nike stand next to the stadium road.

It is easy to find that people who frequently work in the small square area of Wulin are not aware of the fact that in recent years, the stadium road near Yanan road has two more shoe stores, shoe cabinet and Daphne, which are already gathered in various clothing stores.

Stadium Road is only a short distance away from the Yanan Road, which is crowded by shopping malls. At present, there are brands such as coconi, red sleeves and Jiangnan Buyi, while Jiangnan Buyi and Nike have opened two stores in the distance of 100 meters.

Coincidentally, the Taiping Gate Street near Yintai shop in Qingchun city is similar.

After the entry of Yintai, the popularity of this street rose significantly, and the rent also rose with the increase of the number of complaints.

The rise in rent is only the first time that Domino has fallen. It has led to a big reshuffle of the industry format. After the adjustment of the format, most of the surviving shops are those with better tenant ability than other formats.

At present, the Taiping gate straight street also has the fashion of a street of clothing.

Because of the different brands, clothing stores often have a big difference in business.

Many brands such as Nike and Adidas have already been stationed in shopping malls. The stores that come out from the periphery are subject to greater impact on the mall with the brand when they go to major festivals or shopping malls, while others can form complementary brands with shopping malls, such as Hangzhou style women's clothing stores or other individual shops, which can be driven by the popularity of shopping malls.

Nike, ADI...

The existing brand of shopping malls is under greater impact.

Compared to the existing brands in the shopping mall, the brand stores that are located in the vicinity are rather vulnerable, such as a Nike on Taiping Gate Street.

The Nike has been running for more than two years, said Fang Fang, the shop owner. Before the business was ok, the turnover of Yintai Qingchun store was significantly lower than that of the roadside stores.

She said, usually a little better, every time some major festivals, the store has been hit by Yintai more.

Nike, which is located near Wulin business circle, has also encountered the same problem.

There are two Nike on the stadium road, which is only ten meters away.

Nike, a shopkeeper in the East, told reporters that Nike has no direct stores in Hangzhou, and there are about four or five franchisees.

This shop is the only street shop franchised owned by one of its owners. Other stores have been stationed in the mall. "There are Nike counters in the nearby Hangzhou department store and Yintai department store."

The stadium store is about more than 100 square meters, and the shop manager has been working here for about ten years. "At the beginning, the store was only half as big as it is now. At that time, the business was pretty good, so the company expanded the store five or six years ago, and now the business is obviously not as good as before."

Kong shopkeeper regrets that there were several stores before, but now only Stadium Road was left, and other shops were closed because of the rent or due to road rectification.

For example, a Nike store on Yanan road was closed because of the subway construction.

Kong shopkeeper said that the main source of the stadium's shop is some old customers, mainly to nearby residents, but the market of intime department stores, department stores and other shopping malls is actually very few.

"On the contrary, every major holiday or celebration, our stores will be diverted to a considerable number of tourists."

The same brand is in such a short range. Kong's manager thinks that the two stores are far more efficient than the others.

She believes that the situation of this store is obviously less than that of previous years, which is very related to Nike's entry into the department store and Yintai department store.

"After all, every big holiday has a bigger discount."

She said that now the company stipulates that all stores must be consistent in discounts, so it is slightly better than before, but business is still not very good.

Another Nike is affiliated with Adidas next door to the same dealer. The two stores have been running out for several years.

According to the analysis of Adidas's shop manager, the impact and driving effect of the business circle on the store are all there. "Even if the activity is the same, customers also believe in the shopping mall and feel more at ease in shopping malls."

Li shopkeeper said, fortunately, there is a certain difference in the products of each store. If the goods are exactly the same, the impact will be greater.

Nike's Wu shop manager next door said that because the location of the store is special, the system of VIP card can be granted to the franchisee, that is, customers who normally consume in the shop can enjoy 10 percent off discount, so business is less affected by the mall, but the festival is different. "Even if the price is the same, most people will still rush to the fame of the mall, and the roadside stores will be left behind."

Compared with the main road in the downtown area such as Stadium Road, Taiping Street straight street was less popular than before. The shops in this street are actually driven by Qingchun Yintai.

Yi Ju Chen, director of the commercial real estate department, Wang Qianxia, said that there was a big difference in the rent of the shops on the Taiping Gate Street, and the quality of the shops was also quite different.

"Yin Taizheng is the most popular area in this area, and the store is the best. The rent in this area is the most expensive."

Although the investment in this area has already been completed, there are no new shops available recently, but Wang Qianxia believes that once a shop has to change hands, it can rent a good price of 7-9 yuan / square meter / day.

In addition to this area, shops near Qiu Tao road are also good, because it is relatively close to Yintai, and there are shops on both sides of the road which are easy to gather popularity, and the storefront is also decent, so the rent of the shops in this area is mostly 4-5 yuan / square meter / day.

The rest of the district is relatively deserted, estimated at 3-4 yuan / square meter / day.

"For example, the west end of the road, the triumphant road is a broken road, the flow of people is blocked, so it is rather cold."

Wang Qianxia believes that the balance of the balance before the straight street is relatively mild, although there are three new buildings such as the Sanxin mansion, but the business atmosphere is difficult to form, and the opening of Yintai's opening to the Taiping gate is more obvious.

"Generally speaking, the two industries of clothing and catering are more suitable for gathering popularity, so the two formats are the most powerful tenants."