Shulan, Chairman Of The Ladies' Wear, Wu Jianmin: She Has Ten "Daughters".

Reporter: in the past five years,

Wu Jianmin: the international financial crisis has brought opportunities and challenges to the development of enterprises.

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Reporter: Shu Lang has been developing rapidly in the past five years. What is the secret of success?

Wu Jianmin: I am also summarizing the experience of these five years. I think there are two points we have achieved, and that is precisely what other enterprises dare not do.

First of all, he is speeding up the construction of the three phase, and continues to strengthen and enhance the capacity of its own capacity.

Because of the expansion of production capacity, when other companies are downsizing and downsizing, Shu Lang not only does not lay off workers, but also recruits new employees in large numbers, especially boldly recruiting university students.

A group of college students recruited in 2008 and 2009 have been gradually mature after one or two years of training and training. Many young people have come to the leading positions.

Shu Lang has formed a brand new women's clothing innovation group with the gradual growth of intellectuals, the increasing number of young college students and the increasing number of innovative talents.

This is a crucial factor in our success.

Reporter: he has been focusing on brand building since his founding.

What measures have been taken for Shu Lang in the past five years?

Wu Jianmin: since the establishment of Shu Lang, ten years ago, especially since "11th Five-Year", with the help of the maturity of the first brand, the experience of the brand building industry, the experience of brand operation, and the more mature and sober understanding of enterprise management and market construction, we have seen the introduction of second brands and third brands.

At the end of this year, he made bold decisions and launched seven new brands, entering the Chinese market synchronously and carrying out high-density and all-round penetration in the Chinese market.

These brands are divided according to their style and location.

The key words of Shu Lang's brand management are: focus on the domestic market, focus on the construction of domestic independent innovation brand, and focus on the brand fashion cluster construction of multi brand strategy.

Reporter: at the same time, as the president of the Yantai clothing association, how did you play the role of leading enterprises during the "11th Five-Year" period to promote the pformation and upgrading of the garment industry in Yantai?

Wu Jianmin: now Yantai has basically realized the pattern of "Shu Lang", a single women's clothing brand, which has expanded to ten women's clothing brands.

At the same time, the development of Shu Lang has attracted the attention of the provincial and municipal governments, so that governments at all levels have a deeper understanding of the clothing industry, thus driving the whole society to re recognize the clothing industry.

In the past two years, the financing environment and policy environment of garment enterprises in Yantai have been greatly improved. At the same time, some enterprises that have the ability to create brands and create brands have been promoted as partners.

These enterprises have gradually moved towards a process of independent innovation, and gradually formed a gratifying situation of Yantai garment enterprises. They have begun to get rid of the low value attached dilemma which is simply OEM for others.

Reporter: How did he plan to enter the international market?

Wu Jianmin: strictly speaking, in today's Chinese market, Chinese local brands compete with brands from all over the world, prompting China to become a big international market.

If there is no international brand in the Chinese market, that is the domestic market.

The experience gained from the competition between Chinese brands and international brands will also be adapted to foreign markets.

Shu Lang boldly uses foreign processing capabilities and design capabilities to serve Chinese enterprises and change the pattern of Chinese services for foreign brand enterprises in the past.

Shu Lang boldly through the capital market mergers and acquisitions, joint acquisitions, mergers and acquisitions of some international brands, direct realization of the brand of sulang brand and the international construction of sulang cluster.

Through the above measures, he realized a comprehensive internationalization instead of simply introducing foreign brand agents, Chinese brands to go abroad and OEM.

Reporter: for Shu Lang, what is the urgent need for 12th Five-Year?

Wu Jianmin: in the 11th Five-Year plan, Shu Lang will combine the capital market with the real economy and become one of the women's clothing companies that China is the first to plan to go public. With the push of capital, she will establish the international brand and the leading position of the industry. At the same time, she will continue to build new brands and complete the development of brand clusters and multi industrial structures.

During the "12th Five-Year" period, she will continue to adhere to women's clothing as the main body and clothing as the main body of enterprise development mode, and easily does not enter other fields.