Interview With Chen Zhongshi: The Brand Of Children'S Shoes "Tutu" Goes Behind The Expo.

In January 5th, we must pay attention to children's shoes. We must start with the Chinese children's standpoint and start with the children's feet health, and really think about their parents and children.

Capitalization is

Wealth life

Chen Zhongshi was born in China.

"Many people have asked me this question."

Chen Zhongshi laughed. "The answer is simple.

Because if it is a family business, a major event, the whole family has made a clear decision and may have missed the opportunity.

In early years, Chen Zhongshi was guided by his father and brother in Nanan.

At the age of 20, he began to manage the family children's shoes business. After breaking away from family businesses, he used 7 years to build another production base for children's shoes in Yongchun.

In 2010, Chen Zhongshi, the 36 year old chairman of the European and American dragon, led his "Tutu" in the Shanghai China World Expo private enterprise joint pavilion, giving World Expo the first appearance of Chinese children's shoes enterprises.

Look at the Expo: there can't be no us.

"It's not easy to enter the World Expo."

Chen Zhongshi could not help sighing when he talked about the work before and after the Expo.

But we must go! I had only one original idea at that time. Since there are slippers, leather shoes and sports shoes brand in the Expo, there should be a brand of children's shoes.

Of course, being able to participate in such an international grand event is of great significance for enhancing the visibility of enterprises and brands and driving future sales. "

With this belief, Chen Zhongshi started a special team from 08 years to get in touch with the relevant procedures of the World Expo. Finally, through all kinds of tests, the brand "Tutu" of European and American enterprises successfully landed on the Expo.

"In the process of winning, after the government and other relevant departments have repeatedly assessed and assessed, the Statistics Bureau, the economic and Trade Commission and other departments have checked down again and again, including the scale of enterprises, the output value of enterprises in the first two or three years, and the tax situation and so on.

One thing is not passed, nor is it possible for us to enter. "

In Chen Zhongshi's view, "Tutu" stationed in the Expo is truly qualified.

Look at the employees: we should give them to them.

When Europe and the United States were founded, Chen Zhongshi was the first employee and Ceng Zhixi, the deputy general manager of the current group, was the second.

When the factory started work, because Chen Zhongshi missed the hiring period, he rode a motorcycle to work from door to door, so that he finally recruited workers. This may be one of the reasons why Chen Zhongshi cherished his employees.

This year, when other enterprises are frequently trapped in the "labor shortage" and "wage surge", Chen Zhongshi has always been very calm.

"To go all the way to work for an enterprise is to give it."

Chen Zhongshi said so.

In order to ensure the normal operation of enterprises, when the Central Committee began to push the collective bargaining system of enterprise employees, Chen Zhongshi summoned the enterprise unions to put the system into the enterprise to ensure the welfare of employees.

Chen Zhongshi believes that raising wages will indeed increase the cost of enterprises, but as long as you straighten out, in fact, the development of enterprises really depends on improving production efficiency and simplifying the process.

"The minimum wage in Yongchun, Quanzhou is 700 yuan, and the minimum wage we give to workers is 1200 yuan. In fact, all employees' salaries are higher than the minimum wage of enterprises, which means they should be given a reassurance."

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Look at brands: fight against economic crisis with domestic sales

Chen Zhongshi said that because most of the initial stage of business was to help European enterprises with OEM processing, they had suffered many losses because they were not familiar with the relevant laws and regulations of the European Union.

"Now you have to ask me," there are several standards for children's shoes, and I can give you 5 criteria. "

Chen Zhongshi, in order to keep his business in the European processing market as soon as possible, has devoted himself to studying the EU standard.

At the same time, a test center was set up in the factory, so that the quality of the enterprise was gradually improved, and the enterprises in the early stage of the business had won a breathing space.

Subsequently, Chen Zhongshi was not satisfied with the positioning of OEM enterprises, and began to actively operate his own brand "Tutu" children's shoes since 2007.

It was also this change that, when the economic crisis hit in 2008, other OEM processing enterprises complained of the declining foreign orders, while the European and American dragons took the domestic sales route and successfully escaped the economic crisis.

Expert comment

Li Hongjie, vice president of Fujian Academy of Social Sciences and President of Fujian Provincial Foreign Economic Relations Research Association,

In 2010, Chen Zhongshi led the brand of Tutu's children's shoes under the group's presence in Shanghai World Expo China private enterprise joint pavilion, becoming the only brand of children's shoes in the museum, forming a brand effect.

Like the many private enterprises in Quanzhou, Europe and the United States have flexible mechanisms to integrate with the market.

Therefore, the enterprise is very extroverted, can directly connect with the international market, set up the "Ou Meilong" sales network in more than 30 countries and regions, have its own foreign trade ways and channels, and form a regional export-oriented economy.