2011 Ready For &Nbsp; Shoe Industry Planning To Overturn "Four Mountains".

In January 5th, 2010, as the EU economy grew warmer, orders increased.

Key words: labor shortage

With the recovery of the European Union and other countries, orders are gradually increasing, and shoe enterprises are ushering in a new hope.

But with the increase of orders, a number of shoe companies have seen a large scale of labor shortage, which has restricted the normal production, operation and overall development of enterprises.

It is reported that a shoe factory in Lianjiang Aojiang investment area produces famous brand sports shoes because of the lack of 3000 workers, and spared no expense in launching a special recruitment reward policy: the recommendation of a female employee into the shoe factory is rewarding 300 yuan.

Some shoe companies even advertise everywhere, but still can't find them.

This shows that the labor shortage started in early 2010 is really serious, and shoe companies are not only unable to recruit skilled workers or skilled workers, but also difficult to recruit even some simple labor force.

The shortage of labor force makes enterprises unable to fulfill the order tasks on schedule on schedule, which leads to delay in delivery and customer claims. This also restricts the expansion of production scale and the development of enterprises.

As a result, shoe companies are delighted with the increasing number of orders, while they are also suffering from the shortage of workers. Shoes Companies should think deeply about why this problem arises.

Some shoe enterprises aim at maximizing short-term profits, achieve fixed target profits, extend their working hours, increase their labor intensity, but are unwilling to increase employee benefits.

At the same time, the problem of irregular employment also affects the process of recruitment. The shoe enterprises have not signed labor contracts with their employees, and the social insurance for workers has not been implemented. The loss of contract protection will cause employees to feel a sense of crisis, and the psychological gap will increase. Many people will not be willing to work in shoe factories or shoes enterprises can not retain employees.

A wise shoe enterprise will have two gods, one is customer and the other is employee.

Only by sincerely thinking about employees and creating a good living and working environment can shoe enterprises attract and retain employees who can create value for enterprises.

Keywords two: price rise of raw materials

Since 2010, the price of shoemaking raw materials has risen by 10%, and the price of shoe upper leather has increased by nearly two yuan per square foot. Products such as bottom, sole, heel, glue, shoe box and bottom have risen by 0.3 yuan to 0.5 yuan on the basis of the original price. This means that the cost of producing a pair of single shoes is 5 yuan to 8 yuan higher than that of the original ones. If the wages of the workers are increased, the production cost of each pair of cotton shoes will also increase by 10 yuan.

In addition, the rising price of raw materials has been uploaded from the industrial chain to shoemaking processing enterprises.

A number of shoe factories visited by reporters said that the pressure on the cost of raw materials increased greatly.

The direct consequence of the rising price of raw materials is to squeeze the profit margins of shoemaking enterprises a little bit.

It is fair to say that the market price of shoe products must be "up and up", but the pain of raw material price increases makes it impossible for consumers to bear. At present, the embarrassment of "no price increases and death" is already a reality. Shoes competition is more brutal and realistic. However, shoe enterprises can neither kill one thousand or eight hundred self harm fist, nor can they react negatively to "constant change".

"As users, we have no choice in raising the price of raw materials. There are only three ways to go. First, we should strengthen internal management and improve production efficiency; two, we should adjust the product mix and increase the added value of products with the guidance of science and technology; three, we should optimize the market channels, expand domestic and foreign markets, and enhance the autonomy of the market."

Yu Jinhua, chairman of Wenzhou Jill Da shoes company, believes that, in the face of rising prices of raw materials, shoe enterprises can not passively seek low-cost procurement, only to enhance the core competitiveness of enterprises, because internal factors are the internal basis for the change and development of things, and the source and driving force of the movement of things, which stipulates the basic trend of the movement and development of things.

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Keywords three: RMB appreciation

Recently, the renminbi has continued to appreciate, and export enterprises' meager profits are vanishing.

According to statistics, from September 22, 2010, the central parity of RMB against the US dollar was reported at 6.6997 in one breath, breaking through the 6.7 pass at one stroke and entering the "6.6" era.

What is the impact of the RMB appreciation on export oriented enterprises?

A businessman engaged in shoe production said to reporters, "please don't call me boss. If RMB revalues like this, I'm not as good as an ordinary worker."

It can be seen that foreign shoe traders dancing on the tip of the knife seem to be on the verge of despair.

Although the appreciation of RMB has become the "black hole" of the profits of shoemaking enterprises, the appreciation of RMB has created conditions for the development of the market mechanism for the survival of the fittest, and has a positive impact on the whole Chinese shoe market.

Faced with the squeeze of profits, some shoe enterprises have turned pressure into a driving force. By increasing investment in science and technology, adopting new technologies, developing new products, improving the technological content of products, carrying out industrial restructuring, improving enterprise management and management, actively developing overseas investment, realizing the gradient pfer of shoemaking enterprises, upgrading their competitiveness, and consciously changing from passive to active, creating new living space.

At present, the impact of RMB appreciation is not big enough for export oriented shoemaking enterprises. The 2% appreciation of the footwear industry can still be adjusted. But if the RMB continues to rise, the price of raw materials rises sharply and the wages of workers increase, many small and medium-sized export shoe enterprises may not be able to sustain them.

In general, the appreciation of the RMB is a double-edged sword, and it also has advantages and disadvantages.

The change of exchange rate is not only a change in the number, but also affects the real gold and silver in the pocket. It depends on how the bosses of the shoe enterprises turn "pressure" into "motivation" and use effective methods to resolve the losses brought by the appreciation of the renminbi.

Keywords four: anti dumping

Over the years, the EU's anti-dumping measures against Chinese leather shoes will expire in March 2011, but Chinese shoe companies still can't laugh.

Recently, the reporter learned from the shoe Association of China Leather Association that at present, the EU footwear industry is now preparing for the anti-dumping review of imported leather shoes from Vietnam and China before the end of December 2010.

"Once the petition is successful, the anti-dumping duty will continue for a period of time."

Wei Ya Fei, director of shoe making office of China Leather Association, said.

In the face of perhaps an extension of the anti-dumping duty, we have to think about the question: how should China's shoe export path go?

Experts believe that the current light industry characterized by footwear products is generally weak in R & D design capability, lack of multinational brands, product quality is not high, independent guidance market consumption ability is weak, and export growth mainly depends on price competition and quantity expansion, which not only makes the healthy development of China's shoes export trade, but also easily leads to foreign trade protectionism.

Relevant experts of China Light Industry Federation pointed out that Chinese enterprises should gradually realize the export from products to capital output, brand output, adjust product mix, improve product quality and grade, and increase the added value of products.

Only in this way can we avoid or reduce the risks brought by international trade friction to enterprises.

"Not to be bigger and stronger, but to be stronger and better."

Wang Zhentao, President of China's footwear industry's leading enterprise and group, said: "Chinese shoes must enhance their strength and break the old pattern of low cost competition as soon as possible."

He analyzed that Chinese shoes must be good at internal strength, improve their own craft and management ability, internationalize their thinking and internationalize their brands, and create brands so that their brands have pcended cultural, geographical, ethnic and national boundaries.

2011, where is the way of China's shoe making industry? Just like Lu Xun said, "there is no road in the world, and many people go there."

Yes, the road is underfoot. I sincerely hope that our shoe making industry will make great strides in this 2011.