Voight Cai Jinhui: No Rush To List &Nbsp; The Important Thing Is Healthy Development.

December 29th, basketball equipment is international and domestic sports.

Voight introduced the world's popular street sport to China, and has grown against the trend in the financial crisis. Now, how does Voight, who is committed to the motherboard listing, plan the future?

Voight's founder, Cai Jinhui, was born in a poor family with nine brothers and sisters. How did he set up a leading enterprise in Putian footwear industry in Fujian? How to build a sales network covering 2/3 countries in the world?

The most important thing is not to rush to go public.

Reporter: it is reported that 08 years ago, the Putian government deliberately pushed Voight into the growth enterprise market.

But why did you refuse?

Cai Jinhui: because at that time, the profits of the enterprises were not very high, and we didn't see the exact market for the future. Because at that time, all brands were beginning to shuffle. Then we also had not fully grasped the resources of our own resources, because you grew up in the growth enterprise board.

We think that when you make a brand enterprise, you have to make a hundred years old brand old shop. Instead of doing three or five years, you don't do it. If you are too wrapped up to hype, I think I can't do it like my age.

So we prefer to wait a little longer.

Although listing means doubling the assets several times or even tens of times, Cai Jinhui is not in a hurry to go public, because he wants to ensure that enterprises can enter a track of sound development. In the past two years, Cai Jinhui has been improving all aspects of Voight to create conditions for the listing of the main board.

Cai Jinhui: we have affiliated with five or six large and medium-sized institutions and scientific research institutions. We have undertaken the platform of Putian base for shoemaking technology development in Fujian Province, so our research and development is continuing to deepen. The product is definitely no problem. Now the whole management mechanism is also constantly improving. So we will make it grow relatively fast next year, that is to say, we should increase the intensity of channel construction, and we will intensify our efforts in marketing and promotion of media delivery.

There are about 1400 stores in Voight and less than 1 billion yuan in sales. Voight's goal is to strive for five thousand stores in 2015, with sales exceeding 2 billion yuan, which is a challenge and test for Voight.

Reporter: now we look at Anta and PEAK and other Jinjiang brotherhood enterprises. Both in terms of market size and popularity, they have already passed a great deal.

Cai Jinhui: we have never been jealous. We all envy them, and we will not give it any positive conflict, or think that if we tell the truth to make it bigger, it will make more contributions to society.

It is one thing for us to contribute and contribute to it. It is only a halfway satisfaction, a sense of accomplishment is more than us, the rest are the same.

Cai Jinhui is 55 years old. He has passed the year of knowing destiny, and the problem of selecting successors is also on the agenda.

Starting from the teenage years, Cai Jinhui has been busy for forty years, and it has gone through twists and turns in Voight's brand creation. What kind of beliefs are supporting him? What kind of outlook and values do he have?

Cai Jinhui: I am constantly pursuing greater development space and looking for more wealth. But finding more wealth is not for us to make and contribute more to society. Our society will be more beautiful and enjoy a good harvest.

You do not contribute, you stay at home and sleep. Do you think we can live a good life now?

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What is your ultimate goal? I say I do not have the ultimate goal. I will pay more for it in my lifetime, and strive to make this business better, leaving the next generation with better management results and a better brand base, and then let them have this display platform to make more contributions to the society.