Color Marketing As A Blind Spot For Development

　 A few days ago, Cui Beibei, a senior color marketing strategy expert, told reporters that China's textile and garment enterprises ignored the great significance of color application design and color marketing strategy in the marketing of enterprises. It has become a blind spot for the development of Chinese textile and garment enterprises in the global competitive environment.

She enumerated several comparative figures: at present, there are more than 3000 color matching teachers in China, and there are more than 100 thousand people who sign up for color collocation examinations every year in Japan. 30% of Japanese shopping malls are coloring teachers, making turnover more than 1 times. It is a sad thing for a big country to knit. She appealed to China's textile and garment enterprises to attach importance to and apply the strategy of color marketing, so as to enhance the popularity of the brand and increase the added value of the products, thus bringing huge economic value to the enterprises.

According to Cui Beibei, color is always in the first place in the main elements of transmitting information to the outside world. In color marketing, there is a "7 second color law", that is, the time that a product enters the consumer's vision and impresses the impression is 0.67 seconds. Many consumers decide the purchase choice according to the first impression, and the color plays a 67% role. Appropriate color marketing can bring huge economic value to enterprises. According to the survey of the international fashion color association, by adding color to the product without changing the cost, the added value of 10%~25% can be brought to the product, which will bring more profits to enterprises and businesses.

In foreign countries, color marketing strategy has come into being earlier and has been widely applied in many industries. Such as Canon's "Hello color", Nikon's "my type color", LG's "colorful lollipop", Apple's MP3 and so on. In fact, these products do not show more advantages than other similar products in terms of function, but they can win huge profits for enterprises. The key point is that their products are designed and packaged with a color marketing strategy. The designer can attract consumers' eyes by promoting the color of their products from a single color system to a combination of multiple colors, thus promoting their desire to buy. 。

In China, the strategy of color marketing is just beginning to be applied, and the application of color marketing strategy by textile and garment enterprises is at the initial stage. Recently, Shenzhen's fuanna, Shandong Ruyi, Fujian Haitian and other enterprises have begun to pay attention to color application design and color marketing strategy, they have strengthened the training of color matching for designers, and played a certain role in making products marketable.