&Nbsp During The "11Th Five-Year" Period; China'S Clothing Sales Channels Have Entered A Pluralistic Road.

At the end of the year 11th Five-Year, we visited China in particular.

We find that China's circulation industry, especially in every aspect of retailing and clothing circulation channels, is facing the new historical opportunities and challenges. It has maintained the domestic demand led development strategy with the wisdom of thinking and learning spirit, and has made remarkable growth in the adjustment of industry and regional economic structure, mode development and innovation, and improving management level.

It can be said that the past five years is the five year of laying the foundation for development.

And the coming "five years" will be a new era for China's circulation industry to take off.

Retail stores stimulate domestic demand and expand consumption

During the "11th Five-Year" period, China's consumer and retail industry developed steadily.

In the past five years, the total retail sales of consumer goods in China amounted to about 55 trillion yuan, and the annual compound growth rate was around 19.3%, which exceeded the target set by 11%.

Multi regional economic development with "fire"

In the wholesale and retail enterprises above Designated Size, the growth of optional consumer goods is strong.

During the "11th Five-Year" period, the annual compound growth rate of major commodities remained above 20%, while the growth of optional consumer goods, such as clothing, gold and silver jewelry, and household products closely related to real estate, grew strongly. The annual compound growth rate was around 40%, much larger than that of food and other basic living needs.

According to the subregional perspective, the second and third tier growth rate of the economic development area in 11th Five-Year was faster than that of the traditional first tier economic development area.

In 2006 -2009, the annual composite growth rate of the coastal sub region, the central region and the northeast region was the fastest, and the annual compound growth rate increased by 8%, 7% and 9% respectively over the "fifteen" period.

On the basis of the "12th Five-Year" determination of "expanding domestic demand" and "enabling low-income groups to have the ability to consume", consumer goods such as food and beverages, textiles and clothing, daily necessities and other consumer goods, such as clothing, will grow faster than the compound growth rate during the "11th Five-Year" period, and the expected compound annual growth rate will exceed 25% in the year 12th Five-Year.

Multi regional economic development has brought about an increase in per capita income, and the performance elasticity of department stores is greater than that of supermarkets.

The performance of enterprises in Department of economic development, such as department store leading enterprises, control network terminals, enterprises that are easy to copy and expand, and the ability to expand and integrate in the good environment, enjoy the channel sinking and industrial upgrading, will increase significantly.

"Structural adjustment" and "big consumption"

The rise of consumption is mainly viewed from the perspective of national economic restructuring, because net exports and investment are the main factors that drive economic growth in the past.

Under such a domestic and international background, such a development strategy is bound to be narrower and narrower.

The concept of big consumption includes retail department stores.