2011 New Trend Of Clothing Online Shopping -- High Price Classification And Fine Gimmick

If you want to ask what is going on in 2010?

Kevin3 opened the first women's clothing store on Taobao, and is now a crown seller.

Recently, however, Kevin was somewhat depressed. Looking back over the past few years, he gave himself an appraisal of "selling goods".

Kevin recalled that 3 years ago, the most popular selling product in the store was dozens of cotton Tee. After a year, it became a 100 yuan sweater. After another year, it was 200 yuan or so. Last year, the 500 yuan down jacket was sold crazy.

So, Kevin predicts that buyers will be more willing and bold to buy expensive clothes on the Internet in 2011, such as 1000 yuan real leather and high-end knitted sweaters.

In fact, these expensive clothes can be found in the online shopping mall. What the reporter expected is that they sell quite a lot.

In the shop of the golden crown seller, "Mi Mi Zi", there are several pure cashmere sweaters over 1000 yuan, among which the most expensive one is priced at 1382.7 yuan, and 151 pieces are sold in 90 days.

Reporters in the evaluation column, we see many buyers of shirts are old customers, most of the praise has been given.

However, the buyer "Hui de Wenxin" means that the price is not high. It is suggested that such a high priced product should also formulate a return standard, and do not blindly solve the problem with no quality problems.

Reporters also found more than ten thousand yuan fur in this shop, mostly from Denmark mink, fox hair and so on.

A Nordic mink coat priced at 19500 yuan was sold in 15 months in a month.

It can be seen that expensive clothing is not a lack of interest in online shopping platforms.

To avoid competition, the more detailed the competition is.

Are there any entrepreneurial opportunities in the B2C clothing market? Nowadays, more and more online sellers are entering the garment sector, making the competition particularly fierce here.

Therefore, in order to avoid competition, many sellers set up a new path to make the clothing look like a single category.

Weston, who has 5 years of experience in a clothing store, recently wants to open second stores. "My idea is to sell bottompants and T-shirts only."

Weston told reporters, "now the competition of clothing stores is becoming more and more intense. Apart from the" barrier "(the industry term, meaning that other families do not emulate), it is one of the ways to reduce the competition index.

Therefore, Weston wants to give full play to its advantages in and out of Japan and Korea, to find exclusive sources of goods, to make word of mouth and special features.

Xiao Liu, director of the operation of an electronic mall, told reporters that in e-commerce platform, it is not unusual to open up small entries, such as Dangdang, which sells books as the main source, as well as the Jingdong shopping mall featuring 3C.

In short, it is a shortcut to open up a situation with a single product.

GAP, BURBERRY and other famous brand mining online shopping

In addition to some "nameless" clothing shops active in e-commerce platform, more and more famous brands will enter the Internet in 2011. This trend has already appeared at the end of last year.

For example, BURBERRY has been working hard to promote its Internet market recently.

According to the reporter, consumers can buy 2011 spring products in advance through iPad in the store.

For example, YOOX group, which just landed in China at the end of 2010, has already completed the official online retail of Bally, Emporio Armani, Valentino and Zegna.

Of course, the rapid development of this trend is also fueled by iPhone and iPad.

In addition to the test of famous brand, the operation of "fast fashion" brand online store with high popularity has been on the right track.

There was a Japanese UNIQLO, followed by the US GAP (in the early 1997 when the Internet just started, it founded online shop).

Last December 21st, second flagship stores in GAP, Shanghai, opened in Nanjing West Road Chuang Chuang building.

At the same time, brand executives told reporters happily that customers from all over China could also purchase products from www.gap.cn, a flagship store in the world, and purchase GAP's full range of products at any time and anywhere.

Reporters found in the shop, from discount, collocation guidance to after-sale hotline, the page has clear, eye-catching annotation, it is very convenient to stroll.

In addition, there are detailed descriptions of the 1969 high-end jeans series sold in physical stores, which are detailed in the shop. Click on "buy immediately", you can see other buyers' evaluation contents for reference and are very pparent.

Xi Li Ge men's clothing shop hot debate

It is precisely because of the increasingly fierce competition in clothing e-commerce, in 2011 to attract buyers eyeball, gimmick can not help but do.

In December 30th last year, the men's clothing brand named after the Internet red man Xi Li Ge was formally established in Shanghai.

In January 5th, Xi Li Ge's men's wear was officially launched online.

Zhuang Weiguo, the investor representative, told reporters: "Xi Li Ge is the real founder of the brand. His classic photo has left a deep impression on people."

He disclosed that investors' remuneration for cooperation with Xi Li Ge would be pferred to Xi Li Ge himself, if any netizen questioned, he could provide his own account to the public.

Later, after visiting the shop, the reporter found that most of the shops sold were casual men's clothes with basic money. If I did not mention Xi Li Ge, I would not be able to see where the "sharp" was.

No matter what the style of the dress is, Xi Li Ge's reputation will be a bit popular for the brand.

Speaking of gimmicks, in addition to using celebrities to make an article, I have recently seen that the Taobao crown seller's big pink doll actually sponsored the TV host's clothing. It seems that the branding marketing method has gradually penetrated into the online shop.

Even people in the industry have boldly predicted that gimmicks such as celebrity endorsements and designer crossover will be used by online stores in the future.

Chen Dong Ni