Seven Wolf Wolf Men'S Clothing Market For The First 10 Consecutive Years &Nbsp; Leading Garment Manufacturing Into A Three-Dimensional Era.

In fact, the development history of the 20 year history of the seven wolves is a microcosm of the innovation history of the Chinese garment industry. The first is the introduction of the corporate identity system; the first one to open a store; the first to sponsor the Real Madrid China bank, and to start the sports marketing campaign; the first is to work with The China Academy of Art and Peking University TV research center to lead the brand culture construction and research of China's apparel industry.

For enterprise innovation, Zhou Shaoxiong, chairman of the seven wolves, said: "I like to keep thinking, constantly visualize, and try to make things better."

Market share for the first 10 years in a row

From the "2008 autumn and winter products" order meeting, the sales staff of the seven wolf company seems to have been accustomed to the order growth rate of 27% over the same period.

"It's not that we are accustomed to growth," an ordinary salesperson said. "But we can see the product's market prospects in advance from every innovation in the company."

A major high-tech product and its market prospect report, worth 120 million yuan, and these high-tech products are the seven wolves R & D technology center to collect all kinds of market demand.

Defend winter windbreaker, use 2 to 5 micron diameter of ultra-fine fiber insulation material, thermal insulation is 1.2 times of the down, is nearly two times of other high soft thermal insulation materials; shirts ironing, easy to decontamination, the consumer's daily habits are considered in the research and development; three anti pants used special fabric technology, with anti fouling, wrinkle proof, anti-theft three functions.

The main function is supplemented by thousands of styles per season, and the market of innovative products naturally meets the needs of all kinds of people.

"In 2008, we invested 120 million yuan in product innovation. Annual investment in scientific and technological activities accounted for more than 4% of the sales revenue of products, and we expect to grow by more than 0.2% over the next 3 years. The investment of scientific and technological personnel is 5% of the total income.

These are the growth of business performance in the billions.

Staff members of the seven wolves company said that in the first three quarters of 2010, the total business income of the main business was 1 billion 578 million yuan, and the net profit was 181 million yuan.

Product innovation is guided by market demand. Zhou Shaoxiong said that the market share of the seven wolves is the first in 10 years.

Over the past 3 years, there have been more than 40 science and technology projects in the seven wolf companies, of which 32 are self developed projects, accounting for 80% of the total science and technology projects.

"What kind of clothes are most comfortable?" this problem has been lingering in the minds of many garment enterprises.

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The difficulties in technological innovation are not an excuse for "this road is blocked".

Production experience, complete human database, powerful computer analysis function, the seven wolves technology research and development center concluded that finding these three keys can open the door to the 3D version platform.

In 2010, the seven wolves, together with the experience of 20 years of clothing edition, collected the Hongkong TAL3D data analysis firms China 3D human body database and analysis function, and began forging "the secret weapon of clothes to wear" in Jinjiang.

Continuous collection and updating of Chinese human body size data, and adjustment with actual typing technology, research and development work carried out uninterruptedly last year.

These days in early 2011,