2011 Spring Festival Golden Week, The Consumer Market Is Starting To Get A Good Start.

Golden week of Spring Festival 2011

First,

Large supermarkets and department stores have made more profits and sales activities, and passenger traffic and sales have increased significantly.

Hebei launched a "caravan to the countryside" to form a mobile supermarket to provide convenience for rural consumers.

Jilin held the "third Jilin annual goods collection", exhibiting thousands of brands and tens of thousands of varieties of Chinese time-honored goods and local specialties.

In Gansu, the sales of food, clothing, jewelry, cigarettes and alcohol doubled.

Tianjin held the second "colorful winter day, colorful city" shopping season, launched a series of theme year goods market, merchandise sales, folk performances and other activities.

With the theme of "satisfying consumption and benefit thousands", Qingdao has launched over 100 marketing activities such as "10000 villages and thousands of villages to catch up with the new year" and "hospitality Shandong annual celebration".

In the golden week of Spring Festival, sales in Shaanxi and Sichuan increased by 23% and 21.5% respectively over the same period, while the growth rates in Tianjin, Heilongjiang, Liaoning, Shanxi and Gansu were all around 20%.

Two, the upgrading of new year products, gold, silver jewelry, household appliances, digital products sell well.

All kinds of brand foods such as safe meat, ecological eggs, special grains, box packed vegetables and so on become the first choice for residents to consume and give gifts.

Shaanxi Xi'an Xinqiao agricultural products (16.70, -0.40, -2.34%) logistics center sales box installed 60 thousand dishes, Yangling gift box sales increased by 40% over the same period.

"New Year flowers to buy flowers, gifts to send green" has become fashionable in Tianjin this spring, the price of hundreds of yuan to 1000 yuan of the combination of flowers favored, only Cao Chuang flower market annual sales of flowers reached 3 million 500 thousand pots.

Gold, platinum, diamonds and other investment products such as gold and silver jewelry sell well.

Beijing Caishikou department store gold and silver jewelry sales exceeded 3 hundred million, an increase of 95.6% over the same period, the big business group New Mart Shopping Plaza Gold jewelry grew 138.1%, sales of gold jewelry in some shopping malls in Nanjing increased 1 times over the same period, Guangzhou friendship store gold bar, gold jewelry sales increased by more than 45% over the same period.

The demand for high-end household appliances has surged, and consumer electronics and home appliances such as digital products, LCD HDTV, energy saving and environmental protection refrigerators have been selling well.

Hunan BBK commercial chain Limited by Share Ltd sales of home appliances increased 1.6 times compared with the same period last year, Xi'an Gome increased 50%, and Shandong Liqun group grew 43.1%.

Three, catering business flourishing, new year's Eve, lunch a table hard to find

The major catering enterprises seize the festival opportunity, bring forth new ideas in the contents of activities, dishes, and personality services. Family catering, reunion banquet, Party banquet and other theme foods promote the hot market of the catering market in the rabbit year. In the new year thirty, many old brand restaurants and medium and high grade liquor stores are hard to find.

Beijing Qu Yuan Restaurant, Tonghe Ju, Emei restaurant and Tongchun garden jointly launched the "ninety thousand great mountain treasures and Miao Dongyao appreciation" activities, so that consumers can enjoy the charm of ethnic customs while enjoying the delicious food.

Hotels in Tianjin and Qingdao create new patterns on dishes. "Jinggu seafood feast", "jade rabbit meat feast" and "annual culture special dish" are popular among young people.

The "online ordering dinner" provided by Nanjing catering enterprises, Zhejiang's "packaged New Year's Eve dinner", Guangdong's "annual lunch" and "New Year's Eve" takeaway business meet the personalized needs of consumers.

During the Spring Festival, the turnover of Shanghai Hope Garden Hotel increased by nearly 400% compared with the previous year. The turnover of some hotels in Fushun increased by 60% compared with the same period last year. The turnover of Changchun Garden Hotel in Liaoning increased by 55% compared with the same period last year. The turnover of hotels in Sichuan increased by 30-40% compared with the same period last year, and the turnover of Shandong, Shaanxi and Heilongjiang increased by 20% over the same period.

Four, friends and family reunite out of the door, leisure and entertainment activities colorful.

The pursuit of quality of life and spiritual enjoyment make reading activities, amusement parks, farmhouse music, hot springs and other leisure activities become more popular.

Chengdu library receives 3000 readers every day, and the people who love reading have enough "Book addiction".

Beijing Taoranting Park, Yuyuan Xiangtan, Beihai, Zhongshan and other parks have doubled over last year.

The Shijiazhuang Changan Park held the Spring Festival "Fitness New Year" national fitness volunteer service activities, attracting many citizens.

The characteristic farmhouse in Xuyi, Jiangsu attracted a large number of residents from Shanghai, Nanjing and other cities, and 100 thousand tourists were received during the Spring Festival.

"Skiing" has become a new favorite of festivals. In Chongli, Hebei, there are about 8000 visitors per day. Tianjin Panshan International Ski Resort receives more than 3500 visitors per day.

Hot springs have become a good place for residents to relax. Fuzhou's Qingyun Mountain hot spring resort, Lianjiang GUI an hot spring and Minqing seven fold hot springs have received thousands of tourists every day. Hunan's grey soup hot spring tourism is still hard to find.

Five, the supply of major daily necessities is adequate and prices are basically stable.

Grain, oil, meat, eggs, vegetables and other main necessities are in full supply. Compared with the week before the holiday, the average wholesale price of the 18 main vegetables in 36 large and medium-sized cities is 4.41 yuan / kg, which is 4.5% lower than that in the first week of the festival. Shijiazhuang, Guangzhou and Xiamen decreased by 18.7%, 14.4% and 11.9% respectively.

Meat prices rose or fell, of which pork and beef prices were 19.79 yuan / kg and 33.09 yuan / kg respectively, up 1.2% and 0.2% respectively, and the price of mutton was 38.86 yuan / kg, down 0.3%.

Retail prices of small packaged food and barreled edible oil rose slightly, of which rice and flour prices were 5.37 yuan / kg and 4.81 yuan / kg respectively, all up 0.4%; peanut oil, soybean oil and rapeseed oil prices were 22.85 yuan / kg, 12.39 yuan / kg and 14.08 yuan / kg respectively, up 0.4%, 0.2% and 0.1% respectively.

The retail price of eggs is 9.61 yuan / kg, up 0.6%; the price of white chicken is 17.05 yuan / kg, down 0.1%.

Retail prices of milk and sugar were 8.18 yuan / kg and 8.80 yuan / kg respectively, up 0.6% and 0.3% respectively.