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    Low Carbon And Fashion -- Ecological Consumption: The Next Ten Years Of The Garment Industry

    2011/2/9 14:02:00 102

    Low Carbon Fashion Apparel Industry

      

    Nike

    After 20 years of shoe recycling plan, it was first tried in China.


    New frugality has come.

    Low carbon

    also

    fashion


    Sun Zhun, who works in a bank, is calculating every cent carefully every day.


    He and his wife go to work by bus. They do not do housekeeping, and they do their friends to do it themselves.


    In fact, sun Zhun and his wife earn nearly 10000 yuan a month. In Yantai, Shandong, they are definitely not poor people.


    However, like sun Zhan's "picking family" is not uncommon in China, and many are post-80s.

    They believe in new frugality, such as group buying.

    A brand boots counter sells for 899 yuan, and the group buying price is only 560 yuan.


    In fact, the post-80s generation is not only a new frugal but also a sense of responsibility.


    Semir has played "I can not control global warming, but at least I look good" advertisement, immediately Sohu net "Semir, what are you doing?" blog articles, attracted widespread public attention.


    The first time to stand up against this advertisement is a group of outstanding Post-80 college students.


    Some netizens believe that it is an insult to young people that Semir has made such an advertisement to misread young people in China.


    In fact, many large business executives from Yansha mall, Xidan shopping mall and contemporary shopping mall said that "low carbon consumption" gradually led consumers to buy clothes.


    A single consumer price consciousness is gradually taking shape. "A quality garment is calculated at 1000 yuan, and if consumers buy it back, if they wear 100 times, the price of a single consumption is 10 yuan, and the forty or fifty yuan one piece of goods will be taken shape after a wash. The price of a single consumer is not as good as the former."


    From July 1, 2010 to August 15th, 31 Nike factory stores and 12 direct flagship stores in Beijing, Shanghai, Guangzhou and Wuhan were used to recycle old shoes.

    A pair of old Nike brand shoes can reach 50 yuan shoes when buying new shoes.

    Non Nike is also worth 30 yuan of shoes.


    This is the first time that Nike has tried in China for 20 years after its implementation of the shoe recycling plan.


    Chinese enterprises are also joining it. Ordos, Saussurea, cashmere and other famous wool textile enterprises have set up counters at large shopping malls to allow customers to exchange new cashmere sweaters with old cashmere sweaters at a high discount.


    After returning from Copenhagen, Hong Jin, a fashion designer on the left bank, began to "calculate" the next season's clothing and see how much carbon emissions each garment has.


    At the Copenhagen conference, he published the "green declaration of citizens on the left bank" at the Forum on saving the earth China power.


    He believes that a cotton T-shirt, from cotton cultivation, to production, to sales, to consumer washing, the whole process will discharge about 7 kilograms of carbon dioxide.


    The costumes on the left bank have started a "green lighting plan" in nearly 1000 stores nationwide, which mainly includes lighting replacement, lighting system improvement and lighting period planning.


    The costumes on the left bank are still pushing a reward. Customers who have shoped for 1500 yuan in the shop will have the chance to get a green fashion environmental bicycle with a value of 350 yuan.


    And chemical fiber fabrics, carbon emissions will be even higher, he urged designers to use less leather products fabrics.


    Similarly, YOUNGOR group launched the environmental protection brand - Hemp family, using natural fabrics - Hemp made of clothing, home life Museum, once again leading the healthy lifestyle of modern people; "the nineteenth China JEANSWEST cup casual wear design contest" especially used "green movement" as the design theme; nine Muwang "2011 life" as the theme of the 2011 spring and summer products; seven wolves won the Shanghai World Expo UNITAR Forum Organizing Committee jointly awarded the "low carbon China" brand strategy partnership special award.


    The Hongkong Lihua Garment Group became an experimenter of low carbon emissions as early as 2008.

    A one-time payment of 3 million yuan for technological pformation, after pformation, even if it does not calculate the export advantage after becoming a low carbon manufacturing plant, it can save nearly 2 million 800 thousand yuan a year in energy and raw material consumption alone.


    Jack a sewing seam servo energy saving motor, according to the 8 hour working system, 300 working days per year, can save more than 500 yuan of electricity.

    The power consumption of the Procut XL7501 automatic high level cutting machine is only half that of the other main brands, and the working noise is less than 70dB.


    Similarly, the company uses "steam ladder utilization" technology and steam energy saver, and the steam economizer enables them to reach more than 400 tons of coal per year and save nearly 300 thousand yuan annually.


    "In the first 4 years of 11th Five-Year, the output value of textile industry was reduced by 24.44%, energy efficiency was 38.69%, and the production capacity of polyester recycled fiber reached 7 million tons, with an annual output of 4 million tons."

    Du Yuzhou, President of China clothing association, said.


    Obviously, "12th Five-Year" will remain the focus.

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