The Right To Speak "Go Out" -- The Spinning And Weaving Industry: It Is Strong In Itself, But Speaking Only In The Outside World.

Since reform and opening up, China

However, none of these can disguise the fact that China's textile industry is still at the low end of the international textile supply chain.

Our country

"Civil war" professionals: downward competition in prices and profits

"We can be cheaper than our peers", "no invoice can be cheaper to give you", "you owe 3 months to my colleagues, we can give you 4 months"......

At present, these words in front of some textile and garment enterprises along the coast of China have become the mantra of some business people.

Throughout history, China has never been short of "talent" in the "nest and horizontal", but also lacks the "experts" in the "fight".

Similarly, under the background of the international financial crisis, a large number of domestic textile and garment enterprises have been fighting for price wars in overseas markets in order to survive.

After a sustained contraction in European and American markets, some visionary enterprises in the textile and garment industry immediately turned their attention to Latin America and Africa.

Li Nanchun, the boss of Zhejiang, who was engaged in pajamas production for nearly 20 years, began to invest his products in the South African market in 2008.

Because quality, color, style and other factors are much higher than traditional local pajamas, his products soon opened up in South Africa.

Since it is the champion, it has achieved fairly good results in terms of profit.

In his own words, he is a little stronger than before.

However, the good times are not long.

Li Nanchun's remarkable achievements in the South African market have not escaped the keen eye of his domestic counterparts.

Soon, Li Nanchun found that pajamas began to appear in the South African market with similar products.

Admittedly, the industry is beyond reproach.

But Li Nanchun has found that the price of the latter products is almost 10% below the price reference.

Of course consumers will choose products of high quality and low price, so Li Nanchun will have to cut their prices down.

However, with his downward adjustment, the price of competitors has also been downgraded.

A price war between Chinese textile and garment enterprises has been carried out silently.

In fact, Li Nanchun's experience is only a microcosm of Chinese textile and garment enterprises in overseas markets.

In almost all fields, "made in China" faces the same problem.

With the deepening of China's reform and opening up, China has become the world's factory.

For a long time, low level repetitive construction has led to the overcapacity of China's textile and garment industry, which is the fundamental reason for the price war in overseas markets.

The low concentration of production, the same structure and the homogenization of export commodities are also important factors leading to price war.

In the industry, as long as an enterprise's products are listed, profits are good.

Soon there will be countless enterprises following the same projects, and then they will bargain with each other in order to open up the market.

China's textile and garment enterprises do not care about the consequences of the price reduction is not only a loss of profits, more serious is that ultra-low prices have affected the image of China's textile and apparel products in the international market.

At present, China's textile and apparel products are already synonymous with "low price" in the international market.

Take bedding as an example: the three sets of quality and style are roughly the same. The price of a product produced by a Zhejiang enterprise in the international market is only half that of a German company.

This situation has created two serious problems.

First, it is likely to cause anti-dumping investigations by relevant countries.

Some western countries have long been accustomed to abusing anti-dumping measures. Without facts, we have tried every possible means to find facts. Besides, we are still giving people the right advice. Secondly, the "cheap and good goods" and "cheap buying" are familiar to our country. Foreigners also know.

How can such a cheap product enable consumers to agree? How can we get the right to speak in the international market?

This is the same root.

At present, China's textile and garment enterprises should start from the overall situation and immediately stop the overseas price wars.

Competition in the industry is inevitable, but competition should only take place in product quality, after-sales service and so on.

At the same time, China's textile and garment enterprises are best able to rely on the help of the government, relying on industry associations and so on, to strengthen industry self-regulation and regulate business practices.

Brand and talent: the soft rib of textile and garment industry

The pformation from "made in China" to "created in China" is the dream of our industry, including the textile and garment industry.

However, at present, many enterprises in China still do not pay much attention to R & D, lack of core technology, are keen on imitation, and are squeezing in the low-end product market.

Looking at it, how many Chinese brands can be heard in the international market in the textile and garment industry? Take clothing as an example: Italy men's clothing has been around the world since 90s. With the commercial development of Armani, Versace, Valentino and other master brand, Italy clothing, especially Italy men's clothing, has undoubtedly become the symbol of the highest quality.

Most clothing enterprises in Italy choose the most high-end brand line.

They focus on the creativity and design quality of the brand, and strive to ensure the market profits of their own brands through the design, creativity and fashion elements that lead the trend.

And looking back to look at our country's clothing enterprises, most of the production of cheap T - shirts, jeans and so on low profit, low value-added products.

In addition, many enterprises only stay in the processing of foreign brands, relying on cheap labor to earn very little profit.

As we all know, the profit gained by OEM enterprises in the entire industrial chain accounts for only 10% of the total market profits of the products.

Even a small number of ignorant enterprises are exporting at a price lower than the cost price, which is a tax rebate for the state.

Admittedly, some of our garment enterprises also try their best to build their own brands.

However, in general, the brand's life hangs on sales, sales are brand fire, and sales sluggish.

Compared with foreign enterprises, the advantage of Chinese clothing enterprises is obvious, that is, owning their own garment processing plants.

But the disadvantage is even more fatal, that is, the lack of their own R & D power.

Naturally, there is no way to get a slice of the high-end market in foreign countries without design and creativity.

When it comes to R & D strength, it naturally involves a series of problems, such as personnel training, storage and utilization of textile and garment industry.

First of all, the training of talents. Most of the professionals in the industry are from textile and clothing colleges.

However, at present, it is generally believed that the textile industry is a sunset industry. It is a labor-intensive traditional industry. It does not require technological innovation and technological input, so the textile industry can not get the recognition of the public.

At the same time, the talent gap in textile and garment industry is very serious. Taking the most urgent shortage of garment designers as an example, at present, there are about 5 garment enterprises in China, and the gap of garment designers is as high as 100 thousand.

This is also one of the reasons why some enterprises are forced to engage in low-end products.

Secondly, the use of talents in China's textile and garment industry is also problematic.

As we all know, the so-called talents also share advantages and disadvantages.

Talented and intelligent.

Some enterprises are limited in their ability to find talent, so it is difficult for them to shoulder heavy responsibilities.

However, when some of the talents found by enterprises can quickly take charge of themselves, they suddenly find that their counterparts are coming.

Since 2008, some of the small and medium-sized textile and garment enterprises have gone bankrupt, and their original personnel have returned home.

After entering the 2009, China's economic situation has gradually improved, and the contradiction between the lack of people has become increasingly prominent.

In the textile and garment industry, the number of skilled front-line workers is over 20%, and technicians, managers and even ordinary clerks have become "scarce goods".

Therefore, in the past, only the digging of technical backbone began to spread to skilled workers.

In coastal areas, some enterprises even had a whole line of workers "collective job hopping" phenomenon.

Such bad behavior seriously damages the market competitiveness of textile and garment enterprises.

Improving quality, changing ideas and developing together

If our textile and garment industry wants to gain the right to speak and price in the international market, it is necessary to upgrade the industry as a whole.

Let's take China's most competitive real silk products as an example: the export volume of raw silk and silk accounts for 80% and 60% of the volume of international market trade respectively. Objectively speaking, China is fully capable of holding the pricing power of silk in its own hands.

However, this is not the case.

China's silk products are basically at the low end of the processing stage, and silk, billet, dyed or printed fabrics account for most of the exports.

The export volume of real silk fabrics, silk scarves, fashions, pajamas and so on is relatively small.

The reason is nothing more than two points: silk products are our fist products, but we do not sell them as good things. The market is chaotic and vicious competition.

There used to be a Shu embroidery production enterprise in Chengdu, taking the production mode of company plus farmers.

In the trade with foreign "two dealers", the person in charge of the enterprise reported the price with the cost of materials and farmers' labor cost plus 10% profit.

After that, I swear that I will not do anything else.

I wonder if this man has ever considered the cost of working hours of a worker in Europe and America, which is much higher than that in China.

Generally speaking, China's textile and garment industry should change its growth mode and achieve industrial upgrading if it wants to gain the right to speak in the international market.

The export of China's textile products has increased year by year, but the efficiency has not improved.

The key is to change the way of growth and achieve industrial upgrading.

There is also a shift from quantity to quality.

Domestic enterprises should focus on the introduction of advanced technology and key equipment to improve weaving level and finishing level.

This will not only meet the domestic market demand for high-end products, but also enhance the competitive advantage of China's apparel industry in the international market.

Furthermore, we should strengthen the functions of trade associations or chambers of Commerce.

Domestic enterprises should learn from the experience of foreign trade associations, set up the idea of whole country chess, strengthen quality management, coordinate price policy, protect enterprise interests, jointly promote export and expand international market.

We should improve the quality of export growth in dynamic adjustment, speed up the development of new products in the market, and pform to high level quality wars, brand wars, technological wars and service wars.