Expo Is Also Part Of World Expo, Shanghai: Deep Involvement Of Garment Industry

World Expo makes 2010 even more lively.

The wife of the head of state will receive cheongsam.

In the textile enterprise of Suzhou high tech Zone in Jiangsu, more than 10 knitted mothers are busy driving up ancient Chinese emperors.

The company, founded in 1988, is renowned for its good workmanship, and Wu Wenkang has been awarded the title of "Chinese folk arts and crafts artist" by UNESCO.

According to the requirements of the organizers, the sixty sets of fabrics must be different from each other and must have the effect of ink painting.

"This is a challenge. It has never been tried before."

Wu Wenkang is frank.

In the factory, three sets of wire machines are running at the same time, all of them are made of wood.

When weaving, the weaving mother first installed the silk thread and the liner drawings on the machine, and then the knitted girl must pass through the silk thread and start the thread according to a section of the drawing.

In order to successfully complete the project, all the filament machines were made according to the style of the wire knitting machine in the Song Dynasty. The appearance and performance of the machines were no different from those of the Song Dynasty more than one thousand years ago.

The selection of raw materials is also very selective.

Wu Wenkang used the top grade white silk treated at 120 degrees Celsius. The six white silk twisted together to make the silk stronger and softer and more comfortable.

Ordinary silk needs only one silk.

In addition, in order to achieve the highest level of production in the Song Dynasty, the weaving mothers used the song weaving method in the whole process.

It is reported that there are up to 16 processes in the Song Dynasty, such as longitude, longitude, reed, bending and embedding.

The fabric produced by the process will not fade and will not wrinkle after repeated washing.

Among them, the number of "skimming" is the most difficult to grasp.

There are hundreds of shuttles wearing silk threads in front of each filament machine. In the process of skimming, the knitted girl must use hundreds of shuttle to ensure that the color of each filament is pitional and natural, and the color and design are exactly the same. Once the mistake is made, it will have to be redone and redone.

"The 60 cheongsam made for the wife of heads of state is all designed by famous fashion designers in China, and 60 cheongsam colors and styles are different. Therefore, they have their own characteristics in fabric production. Once completed, each piece can be described as a unique silk product."

Wu Wenkang said that in addition to design fees and material costs, a cheongsam is worth collecting, and its price is close to 100 thousand yuan.

"Interpretation of Expo" work clothes dust settled

World Expo is approaching, emblem, mascot, stadiums and buildings, Expo tickets and so on. However, the Expo costumes, which are all important parts of World Expo, have not yet revealed the mystery.

It is understood that in addition to security, the textile design school submitted by the Donghua University has successfully selected the four clothing categories of volunteers, visitor services, concierge reception and team drivers in 2010 in World Expo, Shanghai.

At present, the relevant uniform has entered the stage of production bidding, and the final winning bid will be announced in March, involving more than 30 sets of basic funds.

According to the insiders, professional clothing is an important carrier of identity and related culture. Now, it has increasingly jumped out of the functional and ornamental categories, and is deeply related to corporate culture, national identity and sense of belonging.

"Combining the style of clothing with the nature of functions, fully reflects the functional characteristics of different categories of staff, accords with functionality and takes aesthetic requirements into consideration.

As an important part of building the national image of the host country, World Expo professional wear needs to fully display the local cultural characteristics. The World Expo professional wear is also an important interpretation of the exhibition theme. It should fully reflect the theme of World Expo and reflect other activities.

Liu Xiaogang, vice president of the school of clothing, Donghua University, said that the Expo dress will be designed with the theme of "diligence and frugality, science and environmental protection, joy and fashion, harmony and pluralism", with the theme of "happiness", "harmony", "ritual" and "illusion".

Clothing has made great efforts in humanization.

Take volunteer clothing as an example. The volunteers' clothing in the park is based on green, and the volunteers' clothing at the service sites is based on blue.

The summer T-shirt of volunteers is a functional fabric with environmental protection, quick drying, moisture absorption, sweating, crisp wrinkle resistance and anti ultraviolet function. The multifunctional vest is designed by multi-functional multi-dimensional bag, which is convenient for volunteers to place objects. The zippers on the vest are all reflective materials to ensure the safety of the volunteers at night. The inner layer of the vest is mesh material with good air permeability.

As a professional dress, there is no shortage of it.

For example, the volunteers' jackets and pants are all removable designs, which can be lengthened, variable and short, folded, and rainproof jackets can be put into a large palm bag for easy carrying.

Preliminary statistics show that there are at least 8 patent technologies in the design and manufacture of garment samples.

In addition, considering that this World Expo is the first time that World Expo has ever taken the city as the theme in history, apart from adding the representative elements of Chinese costume culture to the costumes, the design team of Donghua University has also taken full account of the elements of Shanghai culture.

For example, when designing visitors' service personnel and concierge personnel to receive uniforms, the Shanghai city flower - Magnolia styling is also applied to the necklines, cuffs of women's skirts and garments, and even the button type and shirt shades, vividly displaying the regional cultural characteristics of Shanghai World Expo in 2010.

The Expo "happy" fashion show also wants to touch.

World Expo will be held in Shanghai. The national garment industry will also host a fashion and fashion feast in Shanghai.

It is reported that from 19 to 21 May 2010, Shanghai international fashion dress exhibition (MODESHANGHAI2010), hosted by Shanghai Textile Technology Service Exhibition Center, Shanghai apparel industry association and Shanghai World Trade mall, was held in Shanghai World Trade Center.

Due to the high popularity of World Expo in Shanghai, the exhibition will be held during this period. It will play an important role in establishing a good brand image and promoting trade exchanges.

As a brand new exhibition, the Shanghai international fashion show will mainly focus on the overseas two or three line brands and domestic fashion brands that want to open the Chinese market. There are already some direct shops in the country but have not yet opened the fashion brand of the Yangtze River Delta market; the brand new and personalized Designer.

It can provide a complete set of services for these brands, including enterprises to set up images, find counterparts, distributors and shopping malls, and provide personalized business services to the needed brands.

The organizers publicize the idea of inheriting the "Fashion Expo and Green Expo" and help them to develop their own innovative fashion brands with their unique market promotion and sales assistance functions, and promote the brand to enhance market share.

In addition, the organizers will host a series of trade and fashion activities targeted at exhibitors at the exhibition site, including agents joining the business forum, business and brand dialogue activities, brand marketing operations and financing strategy lectures, foreign selected fabric matching sessions, OEM and product licensing companies, fashion trends, brand publishing and so on.

In addition, Fashion Shanghai 2010- sixteenth Shanghai international garment and textile trade fair was held in Shanghai New International Expo Center from 10 to 12 March. It made a market platform for exhibitors and professional spectators.

Through the "Dongfeng" of the Expo, the exhibition will invite more than 300 fabric enterprises to provide thousands of innovative fabric samples, which will be divided in detail according to the end use and raw materials category. The special display area will be displayed in more than 400 square meters of cloth samples.

In 2009, a total of nearly 1000 excellent textile and garment exhibitors from 8 countries and regions were gathered.

40000 square meters exhibition area, more than 21000 professional spectators / buyers to attend the meeting.

Among them, more than 2000 overseas buyers from 42 countries and regions, on-site visits to pick and order.