Let Sales Be Shared -- Clothing Consumption Survey: Interactive Win The Era

Expert consumers emerge and sales become interactive.

After 80, they like to share, and the more media they share, the more they come from the Internet.

Miss Zhou, who lives in Beijing, wants to buy every time.

"Among the 18-44 year old consumers, 1/5 consumers will first come to buy a product.

It is true that after 80 years, whenever they want to buy a product, they will habitually search for "love ask" or "stick bar" to understand others' evaluation of the product.

After using the product, they will also use their experience to publish it on the Internet.

Many of them have become "expert consumers". Their ideas will affect designers and may even be more thorough than designers.

"Consumers are not going to be crazy about a designer as they used to be."

Miao Hongbing, chairman of Beijing white collar fashion limited company, said that only by keeping up with the needs of consumers can there be development.

As a result, Metersbonwe turned its brand spokesperson into "fashion consultant".

They predict the fashion trend of every season to consumers and provide them with overall dress instruction and communicate with consumers.

In terminal stores, Metersbonwe moved the online entertainment and information display platform to the store terminal, and built a fashion consultant touch screen to enable consumers to enjoy the interaction with stars while shopping.

In the video of mop play, users can choose different styles of clothing, and create different personalities for Jay Chou.

On its website, consumers can also dress up any of the three spokesmen.

Participation is one of the fun of the post-1980s, and their interest in DIY, experience activities, trial and so on is greater than any consumer group.

As a result, SONY built a brand experience store, greatly stimulating the desire to buy.

In the United States, as long as the monthly fee of 40 dollars, Liang shoes will invite the Hollywood stylist to recommend five fashionable shoes every month.

When consumers register their website, it first understands your preferences and asks you more than 20 questions.

For example, which fashion dress, what style shoes, which international brand name and so on, after registration, there are five pairs of shoes recommended to consumers.

And Kevin's Kelly, the high-end custom brand, runs the store in high-end communities, and emphasizes providing customers with a comprehensive "nanny" one to one service.

Here, you can have all-weather free washing and nursing services, and also introduce a new shop image -- advanced private clubs, from clothing fabrics to suits, shirts, windbreaker, T-shirts and other clothing products, and then to shoes, bags, neckties and other accessories products.

Guests can choose their own fabrics, colors and styles for customized services.

After reading EMBA, Mao Jihong, chairman of SOGO ecological store, began to devote more energy to channel innovation.

Today, exceptions already have three forms: ordinary stores, double-sided exceptions and ecological stores. Mao Jihong hopes these forms can become a flexible combination.

And Mao Jihong interpreted it as an upgraded version of "two-sided exception".

"Double exception" combines clothing and books.

The store was designed by a famous Hongkong designer, "another mountain man", to express the imagination of the original ecological life of the human burrowing age: all with environmental protection materials, clothing, books, home appliances spread between them, and interact with consumers, presenting an exceptional lifestyle.

"This is an exception to the capability of cross domain integration."

Mao Jihong said that Japanese designer Chuan Jiu Bao Ling had made similar attempts. Her Dover Street Market in London aroused great concern in the fashion industry.

"The ultimate goal is to hope that people in the world will have Chinese life products and accept the Chinese way of life."

Mao Jihong said.

In July 2008, Beijing Sanlitun Tai Koo square, the white collar customized art exhibition, "WHITE COLLAR Star Tour", was unveiled at the same time with the white-collar art store.

This new shop has a total area of more than 1400 square meters, the first floor is a shop, and the two floor is used to hold exhibitions such as calligraphy and painting, flower arranging, sculpture, and so on, forming the "art space" of the integration of clothing and art.

Another shop, one floor, was built into a visual restaurant.

Here, you may not be able to eat enough, but you will enjoy visual enjoyment and spiritual satisfaction. "

Miao Hongbing said that the soul of visual restaurant is vision.

He also opened the T3 terminal store and the white-collar future space store at the capital airport. The fourth floor of the "future space" on the China boutique boutique Street was also built into a home and gardening world. Clothing and furniture were combined into a new fashion concept.

The lolai people invented the "five sense marketing method". When customers enter the shop, when they feel pleasurable in sight, hearing, smell, touch, and taste, they are prone to purchase desire.

In 2002, Luo Lai discovered that the terminal quality was low and the operation was not successful, so he began training the terminal. In early 2004, he compiled his experience into "12 steps of successful store operation", covering the recruitment, training, assessment and incentive methods of guide buyers.

There are many things to learn from, for example, in terms of employment, they should be chosen by the team rather than by the boss, because the newcomers are working with the team.

The result is remarkable.

At the Beijing store, there was a customer who originally planned to spend 360 yuan on the quilt, but under the guidance consultant service, he spent more than 70 thousand yuan in the end.

The seven wolves terminal service concept is positioned as "men's dress consultant". The Hongkong women's clothing brand AZONA also trains shop assistants as image consultants.

Similarly, new white-collar workers have to go to the store to practice. They must squatting down for their pants and trousers.

In the visual space store, to allow customers to stay longer to two or three hours, shopping guides must learn art knowledge, catering services, housekeeping services, and concierge services.

It is precisely under the efforts of shopping guide that more than 10 years of white-collar workers have trained a large number of quality customers, and there are many customers who have accumulated millions of dollars in consumption.

"We used to sell energy and then sell products. Now we sell experience."

But after a long time of thinking, Miao Hongbing discovered that "we sell more than that. We want to sell our happiness to my customers and sell them to my partners."

"Then what is happiness? When I want to mention happiness, it is showing off, it is noble, it gives people a sense of distance, makes people feel unattainable, and even brings people the enjoyment of visual beauty."

He said.