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Construction Of Professional Marketing Team In Quanzhou Excipients

2013/5/9 8:29:00 50

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Garment Accessories Quanzhou Excipients Excipients Excipients

in the < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry has been tested by the market at the same time, as accessories business accessories enterprises are also difficult to be independent.

Quanzhou excipient industry has undergone the pformation of production and marketing mode in this round of tests.

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grab single seriously .

"compared with last year, the order volume has dropped a lot this year."

"The existing a href=" http://www.91se91.com/news/index_c.asp "> clothing enterprises < /a > customer orders will be reduced by at least 1/3 than last year, so the company is actively expanding new customers.

"Downstream garment enterprises, this year is still not optimistic."

Similarly, many garment accessories enterprises are not optimistic voice.

accessories manufacturers face not only the current situation of the apparel industry downturn, but also the fierce competition in the industry.

"when the salesmen in the company come to the customer to talk about their business, they often meet several" two vendors "at the same time, and the price is not going up.

The same appearance of the product, because our company takes quality as the first lock, and some "two traders" use the second material and production process, so we are very vulnerable to price competition.

Miss Cai, who is responsible for a target= "_blank" href= "http://www.91se91.com/" > dress < /a > trademark Co., Ltd., said Miss Cai, in the case of a reduction in the volume of existing customers, "two vendors" to grab the list is adding a layer of haze to the production enterprises.

it is reported that in recent years, with the development of the industry of < a href= "http://www.91se91.com/news/" > Shishi Accessories > /a, many salesmen who have learned "martial arts" in the production enterprise have begun to establish their own doors and become "two sets of merchants".

These "two sets of traders" had a great impact on some developing production enterprises, especially when the market was not good for two years, the impact was more obvious, and even caused a price war.

Chen Zhigui, chief planning officer of Hualian accessories, said that the existence of any format is a natural thing. Each format has its own customer group that matches its positioning. When the product starts a price war, it shows that one side has not found the customer with the same location, or the position of the customer has not been consistent with the development of the production enterprise. Then, the enterprise should further enhance itself and develop a higher level customer.

development agent production and marketing separation

the "two sets of traders" also brings introspection to the industry.

Many enterprises, such as Xinsheng Da, have begun to test the water agency mechanism and compete with them.

It is reported that at the end of last year, Xin Sheng Da raised the banner of global investment and set up a marketing agent orientation. It held two orders and agents each year, and sold the sales links to agents.

"separate sales links from agents.

The company has given more profits to the agents, thus allowing the terminal to bring the sales performance up. So far, more than 100 agents have been recruited.

Lin Yeqing, assistant director of Xinsheng group, said that if the production enterprises sell their own products, of course, the profits would be higher, but the company decided to give more profits to the agents, and lay a large market through the laying of channels.

Similarly, in order to expand the market share, P has begun to recruit agents in some areas.

"I think that the way of Xin Sheng Da is the right way, the late development of these a href=" http://www.91se91.com/news/ "> accessories enterprise < /a >, it is difficult to go straight battalion mode at the moment, but with the help of external force, through agents to join, we can quickly spread the surface in the whole country even in the global scope, and fight the influence of the brand.

Chen Zhigui said that although Hualian is now a direct battalion model, but before 2000, there were quite a lot of agents.

including macro and Miao costumes and other enterprises, it is considered that only the separation of production and marketing and professional people do professional things can maximize the value.

the division and cooperation between production and marketing is the most effective, and the fact proves that.

In the past two years, the volume of clothing has declined, and the volume of the company's goods has not declined, and has increased slightly.

Xu Yuanwang, chairman of a href= "http://www.91se91.com" > dress accessories /a < Co., Ltd., said that division and cooperation can not only achieve scale, but also become a professional.

As long as the enterprise is professional, it is not afraid of no market, and if every link is done, it is easy to disperse energy, and finally, every link is not specialized.

Xu Yuanwang said that a common feature of many local businesses is that "every link in production and sales is what they want to do, and every coin wants to earn their own pocket", resulting in difficulty in scale and specialization. Division of labor is a good two way.

but there are also people in the industry who have a risk of separating production and marketing, and eventually need to return to the camp.

Chen Zhigui pointed out that although agents can quickly roll out the surface, there are also some drawbacks. For example, agents in the brand culture and business philosophy and other aspects, it is difficult to fully agree with the company, for the latter part of the customer service is also difficult to achieve.

When the enterprise has the strength, no longer need to share the operation cost by external force, or should sell itself, so that the customer service can be done in place, and the ideas of sales and production can perfectly match.