Network Economy &Nbsp; Virtual Integration Into Reality

Open the column: in those 60 years old, the old man played games on the Internet happily when he was in China.

Standing at the beginning of the second and ten years of the new century, a brand new Internet era is about to open.

It is necessary and urgent to review the course of China's Internet walking.

Here, the economic news edition starts today to launch the "new observation of Internet economy", changing from three aspects of Internet enterprises, netizens and logistics, and grasping the pulse of Internet economic development in order to provide readers.

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From the initial simple Internet to see the news, and now began to infiltrate people's daily life, from the bubble burst into the cold winter period, to 10 years later, Baidu, Tencent, Alibaba such a market capitalization of tens of billions of big crocodile, Internet economy presents the prosperity of enterprises scrambling to tide.

Looking back at the surging surge of Internet companies over the past 10 years, we realized that perhaps a brand new Internet era is about to open.

In 2000, only about 20000000 of netizens were mainly online news. Almost all websites attract advertisements by traffic.

In 2000, "Internet" is still very fashionable.

More Internet users than the purchase of the yellow pages of the Internet, more netizens set up portals to the home page, access to the Internet world through the portal.

People's website, Sina website and other websites first excavated the ability of the Internet to spread news information quickly, especially in the dissemination of many emergencies, the speed of the network is far beyond that of newspapers and television.

Watching news has gradually become one of the main activities of people's access to the Internet. The major portals have also begun to emphasize timeliness, which has secured a large number of users.

Because of the high coverage of Internet users by the three major portals at that time, its advertising value was also highlighted.

At that time, the portal website could be eaten by advertisements only if it was built up by technology and traffic.

In 2000, Sina, NetEase and Sohu listed on NASDAQ.

At that time, the three major portals were all powerful.

In 2000, the BBS forum became popular, and some people began to use QQ.

However, at that time, only 22 million 500 thousand of China's Internet users, Tencent founder Ma Huateng had no money to update equipment, no money to pay wages, want to sell QQ.

Because at that time, QQ did not bring any economic benefits directly.

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In 2001, due to the over amplification of the potential value of the advertising profit model of the portals, the bubble finally burst in the Nasdaq stock market crash.

Online games, membership privileges, virtual props...

In the Internet cold winter at the beginning of the new century, NetEase was the first to seek pformation.

In 2001, it developed the online game "big talk westward Tour". At the same time, it vigorously developed SMS business with mobile telecom operators and pioneered the business value of Internet value-added services.

The new profit model has saved the Internet portal in the cold winter.

Tencent first tasted profit advantage is also in value-added services.

With the increasing number of QQ users, more and more users are willing to pay for their membership privileges, network virtual images, props, personal space decoration, personal dating services and so on.

During this period, TOM online was once regarded as a Internet Co leading value-added services. Its software Skype created revenue through providing convenient Internet phone services.

More importantly, the Internet has gradually entered the era of Web2.0 - an era when ordinary netizens changed from information receivers to information creators.

People began to write blogs, write their own entries on encyclopedias, and bury the seeds of the Internet information explosion.

E-commerce has begun in this period, but its beautiful era has not yet been opened.

Ma Yun recalls that on the day of founding Alibaba, there were still leaking water on the walls of the narrow offices.

Although the profitability of e-commerce was very difficult at that time, Ma did not choose the same pformation as NetEase.

This insistence finally let Alibaba take the lead in the field of electronic commerce in a few years.

E-commerce, Internet search and Internet video are coming to maturity. Netizens really welcome the Internet feast.

With the development of Web2.0 and the explosive growth of information, effective search of information is more valuable.

Baidu took the lead in lifting the banner of "Chinese people's own search engine". Through search engine ranking, users can buy keywords to make their web pages easier to search.

With the increase of network speed, watching video on the Internet has become instant enjoyment from waiting torment.

Video websites have mushroomed.

"Video website revenue depends mainly on advertising, but users will pay more and more."

Li Zhi, senior consultant of Analysys International.

Professor Xiong Chengyu said: "video websites will increasingly take the copyright ownership as the core competitiveness and seek their own profit pattern."

After the Alibaba has creatively solved the problems of credit certification and online payment, e-commerce has developed rapidly.

Alibaba occupies an absolute share in the market of B2B (business to business).

Its focus on information flow, bypass logistics and timely access to capital flow has been successful. The main profit mode is enterprise payment.

The individual retail market is mainly divided into two parts, one is the C2C market (personal to individual), and Taobao occupies an absolute share. It provides a platform for sellers and buyers free of charge.

The other is the B2C market (business to individuals), and there are two profit models: one is platform type, such as Taobao mall, the main source of income is Trading Commission; one is sales type, such as Dangdang, Jingdong, excellence, making money by price difference.

"The current trend is platform and sales penetration.

Jingdong and customers are also taking the platform route. "

Li Zhi said.

Since 2008, more and more traditional businesses have launched online sales, such as the buying network of COFCO, Lining's official website, and so on.

Online shopping broke out, micro-blog hot, social development......

In the era of service is king, the Internet has penetrated into life.

In 2010, micro-blog was the hottest word on the Internet.

The key words of micro-blog are word number, concern and forwarding.

The 140 word restriction allows micro-blog to be more convenient and the threshold is lower; attention can create fans and satisfy people's other social needs; forwarding can be done without originality, so that information can expand rapidly.

Xiong Chengyu said.

"Micro-blog is still in the stage of gathering popularity and doing some advertising, but it has not yet found a good profit model."

Li Zhi commented.

2010 is a year of online shopping boom.

According to the latest data of China Internet Network Information Center (CNNIC), the number of online shopping users increased by 48.6% in 2010, which is the fastest growing user application mode.

2010 is the first year of group buying.

"Although group buying has already existed in some community websites, the websites such as handshake and beauty Corps in 2010 have just shouted the slogan of group buying independently, and the market has increased to 1 billion yuan in half a year."

Li Zhi introduced it.

CEO Wu Bo said: "the network is mainly to collect service fees to merchants, but now is still at a loss, the overall development level of the service industry in China is not high, the cost of selected businesses is very large, and the quality of service under the line is difficult to guarantee."

Compared with the rapid growth of e-commerce, network entertainment has entered a relatively stable development period.

In 2010, most entertainment applications had declined, and user penetration of online music, online games and Internet video decreased by 4.2%, 2.4% and 0.4% respectively.

In 2010, the number of Internet users in China reached 457 million.

QQ also broke 100 million online users.

It is precisely because of the hundreds of millions of users that QQ can achieve pcendence in every Internet feast after following and imitating.

In addition to instant messaging tools, it has a considerable market share in many areas such as portals, games, search and so on.

In addition, in 2010, LBS (location service) business began to enter the line of vision.

Kaixin, Renren and other social networking sites are based on who you are, and micro-blog is publishing what you are thinking. LBS is presenting where you are.

Its greatest commercial value lies in its integration with other business models.

For example, Renren released its LBS business "everyone report", and the new network of glutinous rice network launched. Users can quickly locate group buying businesses based on maps.

Can Internet help people not queue up to see a doctor? Can we improve urban traffic? Internet services will continue to bring business opportunities to businesses.

Looking at the profit models of China's Internet development over the past decade or so, it seems that we can find prototypes abroad.

People will ask whether China has a real sense of Internet profit model innovation? "Revolutionary innovation may not exist, but we have many micro innovations.

We must admit that China's Internet industry started relatively late. "

Li Zhi thinks.

"The development of China's Internet is synchronized with the world, not only in terms of product content and mode of service, but also in the mode of profit making.

We have created many profit models that are consistent with China's national conditions, such as the innovation of Chen Tianqiao's game payment mode, such as the establishment of the national knowledge base supported by the government and so on.

Xiong Chengyu thinks.

"Mature business is hard to do again. That's not our chance.

Future subversion of Baidu and Tencent is definitely not a new search engine or instant messaging tool, but the next thing that micro-blog did not have.

360 company chairman Zhou Hongyi thinks.

"China has now entered an era of Internet based, and many economic phenomena under the line have begun to go online."

Yi Yang International Group Chairman Yang Yang said.

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"At present, the Internet has only met the needs of people's communication and shopping, so whether the experts can see the doctor through the Internet, do not queue up to see a doctor, can improve the urban traffic and so on.

I think it is possible.

The ability of the Internet to provide services can not be ignored. "

Internet veteran Qu Xiaodong said.

China's huge market is undoubtedly the most exuberant demand for the Internet, and the innovations it breeds will continue to bring business opportunities to enterprises.

In 2001, Shanda acted online game legend.

"Chen Tianqiao innovatively invented the first free and paid mode of profit, that is, the charge for props.

At the beginning, all the game operators were very miserable, but finally everyone accepted it. "

Xiong Chengyu, Professor of Journalism and communication at Tsinghua University, said.

Shanda became the most profitable game company in China at that time. It was listed on NASDAQ in 2004, with a market capitalization of $3 billion 500 million, and Chen Tianqiao, who was 5 years of entrepreneurship, became the new richest man in China.