Shenzhen And Hong Kong'S Department Stores Are Competing For &Nbsp. Hongkong Is No Longer The Best Choice.

customer

Purchase.

According to Hongkong's report, the Lunar New Year is the peak time for mainland customers to go shopping in Hong Kong.

Despite the fact that Hongkong's commodities are still new and strong enough, but because of inflation, the goods are beautiful, but not necessarily the most flat and attractive.

On the other hand, many large shopping malls in Shenzhen have not only launched more customers to recover their customers.

Although the port has a discount, it has been discounted in previous years.

In the early morning of the first day of the annual holiday, Miss Chen, who was on the way to Hongkong, "shopping spree", though not empty handed, felt that the discount rate was much lower than before. Besides commodity, it was cheaper than 1/3 in the mainland. The price of other products such as wave shoes and cosmetics was not cheap at all. The motive force of consumption was to earn a price difference.

Plus, the prices of pportation and catering in Hongkong are higher than those in the mainland. For them, Hongkong seems no longer the best choice for shopping.

Miss Chen will go to Mong Kok garden street every time he goes to Shenzhen. If he finds any new wave shoes, he will pick them up and bring them back to Shenzhen.

This time I went out to the port at 8 a.m. and arrived home at 12 o'clock in the evening.

"More than ten shopping malls and countless streets have been harvested, and only one pair of Japanese slippers has been harvested.

Although it is the peak season for discount, Mong Kok sees a sea of people, and the shop window displays "up to 50% off" slogan, but there are only 50 percent off items in the store.

Miss Chen said that this year's discount in Hongkong was not only inferior to previous years, but also less than Shenzhen's actual benefits, and time was delayed in the entry and exit ports.

Mr. Fang, a Shenzhen resident who has just returned from shopping in Hongkong, said that most of the shops on Garden Street had a discount of only 20 percent off. A pair of brand sneakers purchased by him had been sold at HK $780, and the price of the shoe in Shenzhen was only about 800 yuan, which was not much cheaper in Hongkong.

There are 70 percent off pactions in Shenzhen monopoly market.

Miss Li, a white collar worker from Chaozhou, has a similar experience.

Miss Li and his friends went shopping in Hongkong on New Year's day to buy new year's products and clothes.

But in many places in Hongkong, it is found that there are very few discounts, and the prices of many commodities are far higher than those in the mainland. "In the" cheap warehouse "Donghui City, many brand discounts, though claiming" 3 to 30 percent off ", are rarely seen in 70 percent off goods, most of them are 50 percent off or 30 percent off, while some large famous brand stores in Shenzhen have 50 percent off, 70 percent off or even lower discounts.

Miss Li returned home in Shenzhen to sweep the goods.

Hong Kong electronics are not cheap.

Mr. Zhang, a shopping man, has been to Hongkong several times in recent days. Originally, he wanted to buy several electronic gifts at the end of the year. But many times, he found that the electronic products in Hongkong were not as cheap as they expected.

"The price of Hongkong Nikon D90 is HK $7999, while the price of Shenzhen electric appliance store is 7299 yuan. The price is almost the same after the conversion."

Mr. Zhang said that some high-end products such as high-end mobile phones and computers in Hongkong are different from the mainland's purchase channels. They still have certain advantages in terms of price, but they need to be more cautious in choosing.

The port has a high discount price.

Miss Li also pointed out that he originally planned to buy a Fuji Polaroid camera in Hongkong, which sold 450 yuan in the mainland, but before the price in Hongkong, it was about 500 yuan. The exchange rate was similar to that in the mainland, and the quality of purchase was guaranteed in Hong Kong, so it decided to buy it in Hongkong.

But in many shops in Mong Kok, it was found that the camera had risen to 650 yuan, 3 more expensive than before.

The matching paper has only a relatively expensive style, which is about 3 higher than the price of ordinary paper.

Miss Li said that he and his friends were buying shirts in Hongkong, and they also encountered the situation that the discount price was higher than that in the mainland.

In a brand store, Miss Li picked up a down coat, which was priced at 680 yuan in the mainland, but Hongkong was 980 yuan, nearly 3 yuan higher than the mainland, and 680 yuan after the discount. "Before the Spring Festival, the shopping center generally hits 50 percent off, and Guangzhou sometimes hits 70 percent off, so it is better to buy it in the mainland."

Speaking of the shopping experience, Miss Li called him "too worthless. Shopping in Shenzhen saves time and saves energy. In fact, it doesn't cost much to run to Hongkong."

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No change: Spring Festival discount size two cities obvious difference

For many mainland tourists, the Spring Festival is the real peak of shopping.

The expansion of non private households can be endorsed in Shenzhen, but it can only be signed once a quarter. Many people choose to go shopping in Hong Kong before the Spring Festival.

However, the discount of Hongkong merchants before and after Christmas is relatively large. So many mainland shoppers went shopping in Hongkong before the Spring Festival. They found that not only the prices rose but also the discounts were not attracted, and they lost confidence in shopping in Hong Kong.

Buying cosmetics in Hong Kong is not worthwhile.

Miss Zhang, who worked in deep work for two years, took advantage of the policy of expanding private households and went to Hong Kong to endorse in Shenzhen. He bought some skin care products and other gifts to his relatives and friends in Hongkong before the Spring Festival, but found that the discount of brand goods was not very attractive, and most of the daily necessities rose by about 2.

Miss Zhang originally planned to buy some new year clothes for herself and her parents, but found that there was no general discount.

Like an international brand jeans, colleagues bought 50 percent off, but now only buy 1600 yuan to reduce 300 yuan, only 20 percent off, buy a discount.

Buying clothes for father is not suitable for spring clothes.

Miss Zhang plans to buy a suit for her father in a more famous Western-style clothing store in the mainland, but finds little choice.

"Before 70 percent off, but now there are very few goods, and mainly spring goods.

Now it's for parents to wear new year's wear. Spring clothes are not suitable at all.

Seldom did Miss Zhang buy some things, but she was disappointed.

"One season to Hongkong, of course, before the Spring Festival, there will be no holidays in the mainland.

If you have holidays, you can come without any discount. You might as well buy them in the mainland, and you can play 3 to 50 percent off.

Brand name cream is 20% more expensive next year.

Also shopping in Mong Kok, Miss Zhang compared to the price of Hongkong in 2010, generally rose by about 2.

The same brand of cream was used to be more than 70 yuan, and now it is close to 90 yuan, up nearly 2 percent.

Another brand of hand cream is 18 yuan, and now it costs 20 yuan.

Commonly used cosmetic cotton also rose from 12 yuan to 15 yuan.

She said, "many daily necessities are cheaper in Chung Ying Street.

It's convenient for me to live in Liantang, and I can go there once a month, and I'll go shopping there later. "

Miss Zhang and his colleagues still bought a suit and other skin care products, but they lost interest in shopping. Instead, they went to the tourist spots for dinner and went back to Shenzhen.

Making money in the same way: Hong Kong Merchants: no discount, but also prosperous.

When reporters interviewed several shopping malls in Hongkong, they found that most of the visitors could enjoy 10 percent off discount this year, or they could get gift card discount on travel documents, but most of them were not suitable for mainland customers' favorite cosmetics, sporting goods, electronic products and other special counters. This promotion effort was hardly different from weekdays.

Name list used to play 50 percent off this year 10 percent off

"In the past new year, luxury goods in Hongkong almost hit 50 percent off, sometimes even 3 to 60 percent off, but this year almost 50 percent off can not see."

Miss Chen said there was no big difference between the discount offered by the store and the usual discount.

Miss Li was surprised when she bought a chain watch shop for 10 percent off items of goods. "In previous years, she often played 20 percent off, and there would be 50 percent off out of season styles, which were very cost-effective and could be bought for gifts.

It's only 10 percent off now. It's too expensive. "

A salesperson in a shopping mall in Tongluowan said that because of the habit of going to Hongkong to become part of the mainland tourists during the new year's discounted season, travel agencies have also launched various shopping routes and publicized Hongkong's "blood struggle".

"In fact, from last year, the craziness of Hongkong Christmas and new year discount sales has been" cooling down ", compared with last year, the discount rate is even more sharp.

Brand clothing, shoes, electrical appliances and so on last year also can be as low as 30 percent off or 25% off, this year is more than 20 percent off; cosmetics, milk powder and other products most favored by the mainland tourists, since last year has been no less than 15% off, this year is mostly about 10 percent off, and almost the same as usual.

A salesperson who is not willing to go back to Tsim Sha Tsui's one hundred goods store, he said, would welcome a large number of mainland customers who came to the market every year before the new year's Eve. Even if they did not cut prices, tourists would not go back to Hong Kong any longer and would not go back empty handed.

So last year, when there was no big promotion, most of the merchants were still making big profits. This year there are also reasons why merchants choose to reduce the discount.

Hard to get fares: less than one sign of consumption in Hong Kong

Shenzhen has opened Shenzhen's household registration policy since April 2009, and more than 4 million people have traveled from Shenzhen to Hongkong.

In the mainland, prices continued to rise, and many Shenzhen people went to Hongkong to "fight soy sauce" and regarded Hongkong as a safe haven to avoid inflation pressure.

This huge crowd, despite its strong purchasing power, is very sensitive to the rise of Hongkong's daily necessities, foodstuffs, clothing and digital products. With the discount being not enough, the price difference is not easy to get the return fare. "One sign and many lines" loses their charm for them. Many people plan to reduce the number of purchases to Hong Kong, and only when there is a large discount season can they sweep the goods to Hong Kong.

Most of the individual travelers will be shopping on the streets.

Due to limited access to Hong Kong, the Hongkong discount season has failed to accommodate the shopping hours of mainland travelers. Most people only have high prices and no discount on Hongkong. Some people plan to stop shopping in Hong Kong in the future, to other cities in the Pearl River Delta or to Chung Ying Street.

Repeatedly kill kill: Shenzhen shopping malls frequent discount.

Many of the department stores in Shenzhen are more or less hit by the fact that mainland customers are keen to buy clothing and electronic products or even daily necessities in Hong Kong.

In order to make the guests stay in deep shopping, some shopping malls, including Mao Ye Department store, sun department store, Tianhong mall and Suning Appliance, have launched many discounts and preferential customer marketing measures, which are more attractive than those of Hongkong merchants in terms of frequency and scope of discount.

Sun department store 15% off

Miss Tang said that before the Spring Festival, all winter wear, shoes and hats, bags and so on were all as low as 54% off, and the Spring Festival new clothes in 2011 also had a 15% off discount.

6 department stores such as Dongmen Maoming industry also offer a discount of 3 to 60 percent off for clothing shoes and hats.

Take the rainbow discount rate of 70 percent off as an example, compared with many 6-7 clothing stores in Hongkong, its discount rate is twice as large as that of Hongkong, which is undoubtedly more attractive to consumers.

New year's Eve promotion

In addition to the discount rate of Hongkong, Shenzhen merchants are more than Hongkong in the preferential frequency. In addition to the Mid Autumn Festival, new year's day, Spring Festival and other holidays, the sun, Mao industry and Tianhong also launch a shopping discount from every Friday to Monday. The range is more than 50 percent off. Most of the brand stores are involved in discounts, which are rare in Hongkong.

Miss Tang said that many department stores in Shenzhen frequently offer discounts, and the most important thing is to form an atmosphere of preferential shopping to attract local and foreign customers who originally want to go shopping in Shenzhen.

Maui department stores said that a large number of middle and high-end people in Shenzhen were shopping in Hong Kong, which brought some impact on their business.