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2011, Opening A Personalized Underwear Store Has A Way To Invest And Manage Finances.

2011/2/14 9:59:00 199

This is the era of overproduction and shortage of brands. The main competitive mode is concentrated on the level of product competition. The phenomenon of brand homogenization is serious and competition is chaotic. Consumers prefer personalized consumption.

In this business environment, the unique temptation of unique products to show extreme temptation, with a slightly biased thinking to guide consumers' distinctive consumption concept, this undoubtedly has an irresistible space to play.

market analysis

According to relevant information, currently in China

Underwear

The market has annual sales of 500 to 60 billion yuan, and is growing at a rate of nearly 30% per year. The average age of women in a city from 18 to 40 years old needs 5.3 underwear per year. Industry experts believe that with the improvement of people's living standards, the speed of the development of the underwear market will be greatly improved.

Investment and benefit analysis

If it is in a provincial city, it usually takes 10 to 500 thousand yuan to invest in underwear, depending on the location and brand.

Products with good location, good quality inspection, or high priced products are naturally higher in the early stage.

Since it is a personalized underwear shop, there is no need to make any brand.

Exclusive shop

The membership fee is directly related to the manufacturer's purchase price and return point and profit margin.

Because the underwear brand has not been as many as the garment coat underwear, the competition is relatively orderly, so underwear still has larger profit margins from producers to consumers.

Generally speaking,

First-line brand

The initial purchase amount is usually around 100 thousand yuan, and its purchase price is 2/3 of the retail price of the market.

The second-line brand's first purchase value is between 15000 yuan and 50000 yuan, and the average delivery price is 4 to 55% off of the retail price.

According to industry sources, the overall profit of underwear shop can reach more than 30%.

risk analysis

Opening a personalized underwear shop is actually a way to take advantage of the sword. Because it is a personalized operation, there is no identical successful mode to imitate. It relies entirely on creative personality service to cater to the market, and the risk is relatively high.

The risk lies in whether the location of the pavement is appropriate and whether it is positioned according to the cultural atmosphere in the shop.

If women's age and preferences are not properly positioned, it means that they do not have enough individuality, so they lose their original positioning in young people and unique characteristics, which are likely to cause instability of tourists and passive choices for the market and consumers.

But on the contrary, the personalized underwear shop is a highly leaping business, that is, as long as we make a fixed style, we can do more research and analysis from various aspects, such as shopping atmosphere, shopping guide service, underwear color, style and so on.