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Lingerie Terminal Strategic Alliance &Nbsp; Enhance Brand Channel Construction

2011/2/14 10:47:00 59

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A few years ago, in a dealer market research, I found that the terminal client files provided by dealers were basically not correct.

After a long time, the good dealer who had a personal relationship with me was embarrassed to tell the truth: the list of producers was afraid that the manufacturer would skip the distributor's direct service terminal and take the terminal away.

Distributor

The difficulty of building a retail terminal is hard to describe.

If the dealer has a considerable wealth, the end customer's ownership and interdependence are the first to take the most prominent position.

In recent years, most of the manufacturers devoted to brand building have extended the tentacles of market services to end customers, from the simple pursuit of sales growth in the past to the pursuit of sales quality inspection, and pulling distributors to do terminal services.

To put it bluntly, the brand war has blazed on the terminal level! The terminal customer archives has become the focus under such a background.

The manufacturer said: dealers rely on the terminal trust.

Manufactor

In order to ensure the quality of service, please submit the terminal directory. We will do more, more direct and detailed services for your terminal, so as to make your market more stable and better.

The merchant thought, "I have given you wealth so much that I have given it to your factory. You have direct management and service. Although it can promote development now, if I change my mind one day, will my efforts be wasted?"

I later found that this mentality is more or less prevalent among distributors.

The contradiction between manufacturers on this issue seriously affects the quality of terminal development, service and management. In the long run, the interests of both sides are undue.

On the terminal issue, how to get out of the misunderstanding and achieve win-win is very important for manufacturers.

First of all, from the merchant level, an important indicator to consider is your.

Terminal network

How is it built, is it passively dependent on the brand development of the manufacturer, or is it driven by the brand to improve its construction through its own strong service? Further, is your terminal dependent on your service? If so, you can not take this terminal.

Conversely, this terminal is mostly part of the manufacturer, where the terminal directory is hidden.

Some businessmen are dismayed to say that I am afraid that manufacturers will take away the terminal because the brand strength is too strong, and my service is relatively weak. Some businessmen say that the elements of the manufacturer are complementary to each other, and the lack of any element may make the terminal free. Besides, businessmen even say that he is not sure whether the service position is important in the terminal mind, or is the strength of the brand important?