Intertextile Fabric Exhibition: How To Make Professional Exhibitions Speed Up "High Speed Rail"

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Integration of trends and products -- creating exhibitions

Popular fabric trend display area has become the "landmark exhibition area" of Intertextile fabric exhibition. For designers and purchasers who are traveling in the forefront of textile fashion, the trend release of exhibition site not only reflects the combination and change of local fashion and international trend more and more, but also has become the window to display the best fabric in China.

The theme of the exhibits on the China fashion show is not much different from other popular releases such as the trend themes of China, Hongkong, Italy and Japan.

As Zhang Liwei, the brand manager of Shanghai Di Su commerce and Trade Co., emphasizes, in this age of information sharing, the trend of popular institutions both at home and abroad has been basically the same, and the communication and integration at Intertextile fabric exhibition has shortened the gap between China and abroad.

This is also a major contribution of the international exhibition.

In addition, Zhang Liwei also said that many fabric products that reflect the trend trend should have a series of support, which will bring more inspiration to fashion designers.

At the same time, fabric enterprises should firmly grasp the key points of fashion trends. How to reflect the difficulty of the process is not the end, but the purpose is the fashion and wearability of the products.

In the view of Yu Xiangqi, a famous fashion designer, the future trend of textiles is not only comfortable and functional, but also has more room for price competition and fashion sense.

In addition, she also mentioned that environmentally friendly products, such as European countries, have not been fully reflected in domestic fabrics before. Now domestic fabric enterprises have already attached considerable importance to this aspect.

"The exhibition has played a promoting role in the concept of environmental protection. There are many ways and means to focus on environmental protection through the fabric, which has made great progress than before. It shows that the environmental awareness of enterprises has improved."

This has become the consensus of many fashion designers.

Integration of technology and innovation

The endless textile technology has the most direct and the most rapid expression in the Intertextile fabric exhibition. In the eyes of the designers and purchasers who know technology and innovation, the perfect integration of textile technology and fabric innovation has made one of the highlights of the exhibition.

In recent years, the performance of the textile enterprises has become increasingly prominent at the exhibition. The innovative products have made the linen exhibition area one of the many aspects of the exhibition. In the eyes of designers and purchasers, this is the result of effective integration of technology and innovation.

Yao Yao, a well-known linen designer, once said that before the development of domestic textile products, almost all of them were locked in the technical level, and the change was only reflected in the number of branches. The fabric formed in this way can not make designers excited.

Clothing designers first look at whether the fabric is printed with popular patterns and whether they match seasonal fashion colors.

In recent years, although the changes of linen fabrics are mainly embodied in science and technology, they have improved in terms of number, flexibility and color fastness. However, breakthroughs in Ma fashion can not be underestimated. In terms of pattern, pattern, texture and color, enterprises have a clearer opening target, and designers are more familiar with the characteristics of hemp materials.

Saito Mitsuo, who has long been involved in China's textile and garment industry, also said that Chinese fabric enterprises are increasingly investing in the development of new products.

Saito, a designer of seven wolves, also said that the next thing China's fabric enterprises should consider is how to consider the development of products from the two aspects of aesthetics and commerce.

Wang Ji, senior purchasing manager of Shanghai Li Feng Trading Company, which often purchases fabrics from South Korea, believes that China's fabrics and Korean fabrics are already very close, especially chemical fiber fabrics.

The integration of technology and innovation has been reflected to the greatest extent.

Local and international integration: closer ties with international textiles

When it comes to the role of "native" and "international" in the Intertextile fabric exhibition, many designers and purchasers have expressed their views.

Speaking of local fabric enterprises and their products, the key words involved include technology, originality and design, including market segmentation, style positioning, and trend cater to...

The distance from the international fabric is getting closer and closer. As the two circles, they intersect more and more.

Xu Weidong, deputy general manager of Metersbonwe Shanghai, thinks that the latest products of Chinese fabric enterprises are more and more able to catch the popular signs and gradually change to more high-end ones, so that the trend is more internationalized and marketable.

This is the most popular exhibition area at home and abroad.

In addition to the "inextricably linked" trend between Chinese fashion trends and international trends, the domestic fabric products themselves are more internationalized from R & D to market.

As Gu Yi, director of design in Guangdong, said, the reverse design process is a win-win mode. Fabric designers develop new fabrics for the needs of downstream customers, and fashion designers can also design their own clothing products according to the latest fabrics.

Of course, there are still some deficiencies in Chinese fabric products, and further breakthroughs are needed in some varieties, some levels, such as conceptual matters.

Xu Weidong has said that through the joint efforts of the industry and enterprises in recent years, more and more fabrics of different styles, but as a buyer, he hopes that the products of the fabric enterprises will be more subdivided, and will be more closely linked with the international textile trend, which will help buyers' "spot procurement", and many domestic fabrics that have advantages in cost and design can face the larger international market.