"Rabbit Logo" Designer Uses Fashion To Interpret Children's Personality.

At present, though it was unveiled in Beijing in March 28th.

There is still more than a month to go, but

The company has been busy around the most influential and influential fashion exhibition in Asia.

The company hopes to leverage this exhibition to inject new blood into product structure, brand positioning and value orientation, visual identification, channel terminal, and communication form, and further spread through the inherent black and white color of the product.

Positive, innovative and fashionable brand advocates promote the brand connotation and image upgrading.

Rabbit logo was founded in Hongkong in August 1998 by its head, Lu Peiqiang.

At that time, it was China.

Lu Peiqiang, who can hardly express their nature and inequality, learned from Hongkong's children's clothing international trade processing list.

Starting with the way of management, after digging the first barrel of gold in the market, the company set up the aim to "make Chinese children dress more beautifully" and "use fashion to return children's nature and interpret their children's individuality".

Lu Peiqiang is well aware that children's clothing management is faced with two generations of children and parents. Only by studying the characteristics of children's consumption psychology and studying how to guide the promotion of parents' aesthetic vision, studying the changes of children's wearing patterns, and refining children's consumption demand into multiple levels, can children's fashion brands have competitiveness and vitality.

In view of the fact that the added value of Chinese children's clothing is not as good as that of the international brand, Lu Peiqiang positioned the core value of the brand of Rabbit clothing in full of artistic vitality and modern spirit of innovation.

In order to create and achieve

The core value of Lu Peiqiang led the company team to embark on a series of innovations: first, in the colorful colors, choose the classic black and white as the core elements of the brand, highlighting the product personality and cultural grade; two, together with the famous fashion designer Liu Yang, invested heavily in Beijing to hold the first large-scale children's fashion conference in China, with black and white tone as the keynote, colorful colorful ornament, and fashion through children's learning, festivals, sports and other living conditions.

The classic simplicity, personality, fashion and romantic children's lifestyle has been introduced to the extreme, so that the black and white children's fashion of rabbit logo has created a miracle of a million pieces of products sold annually. The three is to set up brands in fashionable cities such as Milan, Paris, Tokyo, Hongkong and Guangdong around the demand of fashionable children.

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At the same time, the product R & D team of more than 70 Japanese leading children's wear designers has been invested in tens of millions of yuan each year for the development of new products. On average, 1000 new products have been put into the market every season, and a variety of black and white fashion styles have been created. Four is to strengthen cooperation with fabric manufacturers, and make customized development for more than 80% of the products.

More than 40%, but it makes the rabbit logo children's super green, super soft, super warm fashion environmental characteristics, highlighting its love for children's life status; five is to make product mix with interactive innovation articles, to achieve the seasonal variation of the product mix and band listing, and the terminal store always keeps fashionable products for consumers to choose, achieving the brand environmental responsibility of "improving commodity interoperability and reducing household waste," and creating an annual sales revenue growth of over 20% over the same period; six is to cooperate with the famous camp planning agency to innovate the brand culture image, and create the image of the "children's fashion collocation expert" through the biennial brand management culture innovation and integration. The cost of the move rose year by year.

For more than 10 years,

In the increasingly fierce competition

With excellent materials, fine workmanship and unique features.

The market has been opened rapidly, and domestic sales of products are among the best.

In 2007,

It also opened its first brand store in overseas markets such as Southeast Asia and the Middle East.

At present, it has become one of the leading brands of children's wear in China.

Take the international brand as an opponent of the challenge, actively embark on the innovative project of brand service concept and business mode, take light assets operation mode, and concentrate manpower, financial resources and material resources on the design innovation and marketing service innovation, so as to achieve greater development.