Tianjin's High-End Format Has Entered The "Warring States Era".

In 2011, the supply of new shops in Tianjin will reach 386 thousand square meters. Only this group of rough statistics, compared with 2010, the commercial real estate supply in Tianjin has risen by more than 20%. At the same time, the layout of Tianjin commercial real estate projects this year will also extend from several traditional business circles such as Xiao Bai Lou and Binjiang Road to Nankai, Hedong, Hongqiao and other regions. With the strengthening of business and business functions of the peripheral business circle, the layout of Tianjin's business district in 2011 will also face the reshuffle and upgrading.

2011 high-end positioning clear

from Tianjin At present, the market performance of the statistical commercial real estate project shows that in 2011, Tianjin new open commercial real estate project will highlight two major features, which are more mainstream and better products.

According to incomplete statistics, there are about 19 department stores in Tianjin, which are speeding up the construction and implementation of the department stores. In 2011, there are 6 projects in Korea, such as Lotte Department store, Joy City, and Renheng. In 2011, more than 70% of the new commercial real estate projects were in the form of urban complex. The functions of residence, office, commerce, shopping, leisure, catering, entertainment and so on were integrated into one stop consumption mode to meet the needs of urban consumers in fast-paced life.

The complex development mode integrates residential and commercial functions, gathering innate consumption base for commercial projects, and thereby enhancing the value of commercial real estate. According to Gao Li international latest statistics, Tianjin quality in 2010 shops The overall market vacancy rate was 11.75%, down 5.41 percentage points year-on-year, and the average rent was 492.68 yuan per square meter per month, up 1.19% over the same period last year. In addition, the overall average rent of Tianjin office market rose 5.4% in 2010, reaching 3.09 yuan per square meter per day. The industry expects that the rent of commercial real estate projects in Tianjin will probably rise by about 3%~5% in 2010 than in 2011.

Luxury brands get in

In addition to the increase in rents, commercial real estate is introduced into flagship stores. Department store brand It is also becoming more and more luxurious. Almost every newly built commercial project has several "most" brands, and the level of consumption and facilities is aimed at middle or high-end or high-end consumers.

For example, the Tianjin store of Lotte Department Store in the East Road business district is located in the middle and high-end consumer groups. Its early investment activities have reached cooperation intentions with more than 120 world famous brand groups. Among them, apart from L'OREAL, Procter & Gamble, H&M, Kose, Kanebo and other high-end consumer brands, Estee Lauder, L'OCCITANE, Bvlgari, Armani, Zegna, FENDI, FANCL, SISLEY, PaulSmith and other large number of luxury brands have a stronger intention to enter.

The competition for international brands will eventually bring the Tianjin department store to a higher competitive platform. Judging from the current trend, Tianjin is expected to become another high-end fashion consumer front after Shanghai, Beijing and Guangzhou. With more and more luxury brands entering the Tianjin market, the high-end department stores in Tianjin will further accelerate the pace of industrial upgrading. This is definitely not a good news for the developing local clothing brand. How to fight the final battle with the international top brands is the first strategy, but opening the train of thought to find new sales channels is also the key.

Metro trains three new business circles

Wang Bingdong, Secretary General of the Tianjin Department Store Association, said that the East Road, Hedong business district and west station were the three major business circles that were most concerned about and will soon mature in 2011. Whether the traffic conditions can be combined with the business of the business circle is the key to the rapid maturity of these business circles, and it also determines the growth rate of the early rate of return and the rate of rent rise of shops or shopping malls. For the construction of Tianjin's road network, 2011 is also a landmark year.

It is understood that after years of intense construction, the TianJin West Railway Station is scheduled to be completed by the end of June this year, and will be put into use with the Beijing Shanghai high speed railway. Metro Line 2, line 3 and line 9 will also be completed and opened to traffic within one year.

For commercial real estate projects, traffic congestion has made the subway being built and gradually opened as one of the assessment indicators. The East Road business circle with 2 subway entrances, the Hedong business district adjacent to Metro Line 4 and line 5, and the West Railway Business District, which will be opened in 2011, all rely on the advantages of the subway and the popularity is rising. At the same time, it has become a new hot spot for young consumer groups to gather. In addition, the target consumers of various business circles also try their best to radiate consumers in the four districts around the city or the Binhai New Area. Traffic conditions are more important in this regard. It is understood that Hongxing commercial plaza and Hedong Wanda Plaza are located on the strategic avenue of Tianjin Binhai New Town linking the Binhai New Area, East Binhai and west central city, 10 minutes from the airport, 25 minutes from the port and 5 minutes from the station.

High end consumption is cautious.

Facing the current situation of upstream and downstream markets, upgrading of the circulation industry in the middle link is the only way to go, but we should also be cautious.

The current situation of Tianjin's high-end department stores has been increasing. According to the experts, from the overall consumption status of Tianjin, although the high-end department store market in Tianjin is becoming more and more popular, the consumption group in Pyramid only accounts for 5% of the total population. Although the consumption ability of this class is very strong, the annual consumption is several times or even tens of times of the average value, but its consumption speed and ability are still difficult to match the high-end market with 40% of the commercial proportion. Who will account for the vast majority of consumer groups and the consumption and sales demand of a large number of middle and high-end local brands?

At the same time, the phenomenon of homogenization of high-end department stores is becoming more and more obvious, and more demands for high-end department stores in Tianjin are also put forward. "The high-end department stores in Tianjin haven't had much competition in the past few years. In the past two years, with the increasing positioning of many shopping malls, new shopping malls have been settled in Tianjin. These shopping malls strive for the characteristics and uniqueness of goods. Under the homogenization of commodities, merchants will play service cards. Business analysis shows that the upgrading of business services shows that with the growing maturity of Tianjin's retail department stores, high-end market competition is beginning to enter the "Warring States era".