Underwear Industry: The Source Of Power Under The Red Economy

In the year of rabbit, my father and mother lived in the same year. Years ago, a daughter wanted to be filial piety and bought a new year of life for her parents. Underwear 。

In my hometown, no matter adults or children, when they arrive in their own year, they should buy a red belt, commonly known as "Tie Red", and wear red vests and red underpants.

It is also a filial piety that encourages parents to buy red underwear for my Spring Festival. But I saw many shopping malls and brand After the counter, I also made myself feel sorry for my underwear.

　 Red Economics Source power

On the first day of my trip, I went straight to the most prosperous "times" and "big world" on both sides of Qingfeng street. They are the longest history, the most customers, and the most complete shopping mall. Looking into the underwear area, we find that the red series occupies a very prominent position, and all kinds of slogans selling underwear under the banner of the name of the year are everywhere.

It is the largest population city in the province, and the "big brand" in the underwear area is much larger than the "big brands". Some of the mid-range brands such as red beans, dream ballet, Jin Huli, and other brands that mainly wear thermal underwear, such as small nurses, have launched underwear of their own year.

While choosing underwear and chatting with shopping guide, I learned a lot about underwear information. In front of Ting Mei underwear counters, the guide said, "over 70% of customers who buy underwear in recent days are choosing red. And many people like you are selected for family members, mostly as friends birthday gifts. Since last December, the number of people buying red underwear has gradually increased. In January, sales of red underwear are almost 3 times that of other colors. "

A large part of the customers in the shopping mall come from the surrounding towns, but they are also getting more and more attention from their appearance. Before the silk bird shop, a very fashionable country girl whispers to her companion: "this year, I choose a red underwear with a good body effect."

From the words of the shopping guide and customers, we feel deeply that in addition to the driving force of changing the new clothes for Spring Festival, the traditional custom of "red" is still a great source of power to promote the sale of the underwear market before the festival.

　 Diversification of source power

After visiting the two shopping malls, they found that the consumers in their hometown were keen on buying underwear, but more consumers began to pay attention to the material and style of underwear.

The salesperson of the dream ballet shopper said: "this year's underwear has made a lot of material on the material in order to attract more young consumers. Besides the traditional cotton, Model or cotton and Lycra, the flashing fabrics and transparent lace underwear are selling very well, which has become the first choice for many young people to give lovers."

At the same time, the colors of underwear in this year of the year show a trend of diversification. Besides the classic red, treasure blue, gray, pink, flesh color and so on make underwear become gorgeous. In addition, there are some brand underwear for young people designed underwear containing fashionable sports elements, the rabbit with lace or sequins and so on inlaid in it, unique flavor.

This year's underwear is such a view in the mall, the same is true in the small shop. In a commercial street dominated by personality and fashion, a lingerie shop is also popular with young people in the city because of its fashionable and unique product design and relatively low price. In the most prominent position, I still display my underwear in the most famous place. The young and enthusiastic shopkeeper introduced me: "the underwear of our Ben year is the most fashionable feature. You look like this year's underwear. The light shoulder strap has three uses, which can meet your needs of different clothes. Besides the comfortable tailoring, the decoration of hollowed embroidery and drill is its biggest selling point, and I sold more than 100 pieces in less than 3 days.

The process of buying underwear on Spring Festival has made me feel more and more. People now want to wear their own beauty and self-confidence through underwear to meet their psychological needs, and businessmen are also firmly seized of this point and put more elements into their underwear to make them rich and diversified.