Luxury Websites Are Frequently "Cheap Trap" &Nbsp; Online Shopping Rights Are Difficult.

"Full 1000 back to 500", "2-8 discount per year"...

Attractive advertisements for online shopping can often cause white collar workers to rush their spells.

However, recently, the reporter found that luxury shopping is the main brand of "low price" brand.

False propaganda: the old ones are sold as new models.

Under the influence of price pressure, tariff new deal and other factors, luxury shopping websites have ushered in their own "spring".

At present, most luxury shopping websites claim that the international big name discount is between 2 and 20 percent off. Compared to the discounted shopping season in Hong Kong and Macau, most brands reach 4 to 40 percent off, and only a small part can reach 1 to 80 percent off. Consumers can also save round-trip tickets and 35 days' time cost.

Attractive prices have quickly gathered popularity for these websites.

According to the 2010 China luxury report released by Bain consulting, 43% of the consumers who buy luxury goods in China have already started buying online.

But can online shopping luxuries really bring such substantial benefits?

Miss Lin recently spent 3500 yuan on a famous luxury shopping website to buy a Lancel canvas bag.

At that time, the product introduced on the website said that the bag was new in 2010, but the price was 1500 yuan cheaper than the market price. Miss Lin, who felt very worthwhile, did not think much of the order.

Soon after, however, Miss Lin went shopping in Parkson and found that she had bought the old money a year ago.

"Parkson and SOGO counters confirmed to me that the package I bought is the old one in 2009, not the new one in 2010."

Miss Lin said that as long as she likes, whether the new model is not important, but the false publicity of the website still gives her a sense of being cheated, and the consumption experience is greatly reduced.

One online shopper summed up their experience. A large number of luxury shopping websites are more like online OUTLET (online discount mall). Although the average discount is low, careful comparison will show that the larger discount products are all over products, and businesses will not elaborate on this. "Even the entry-level luxury enthusiasts should remember that low prices may make you buy the same bag with the same Hermes logo, but you will not buy classic Kelly and Birkin."

False price: substantial discount

In addition, false prices have hurt many consumers.

The only competitive advantage of online luxury goods is cheap. Therefore, in order to stimulate consumption, some websites often use consumers' lack of detailed information about products, and exaggerate the intensity of discount.

Miss Wang wants to buy a bottle of face cream through luxury shopping website. The website says the market price is 1600 yuan, while the website sells for 1435 yuan, saving 10%.

However, the official website of Miss Wang inquires that the market price in China is 1500 yuan, and the actual discount offered by shopping websites is only 4.33%.

A person who once worked on luxury websites told reporters that luxury sales websites usually have multiple channels of purchase.

If we reach a sales cooperation directly with the manufacturer, we can get a 5% to 10% discount on the price. If the product is still in season, the website will have a certain profit margin while ensuring a larger discount rate.

However, not all luxury brands are willing to invest in the Internet without any reservations. For example, Chanel and other brands insist that they do not sell on the Internet. For such products, websites can only purchase goods that are similar to "purchasing by purchasing" in overseas markets, and the profit margins are very limited. Some websites will falsely mark the market price, resulting in the illusion of high discount.

In addition, some consumers do not know much about product information and price, but also give the website the opportunity to exploit loopholes.

"For example, there are some styles that are not sold in China, and the consumer goods are more difficult than the three ones."

Rights protection skills: to save screenshots

Qiu Baochang, a legal consultant of Beijing Association for Consumers Association, told reporters that there were many problems in consumer rights protection on the Internet.

When consumers purchase luxury goods online, they need to know the product information ahead of time. If necessary, find professional bodies to identify. In the process of consumption, they should also pay attention to preserving evidence, such as advertising screenshots, trading pages, bills, pictures taken by mobile phones, otherwise, once disputes arise, consumers' rights will be very difficult.

Buyers of regular online shopping luxury goods also give netizens "weapon".

"The vast majority are divided into goods, and do not believe in any special offer or value."

Buyer Alice thinks that the principle of offline commerce is also applicable online.

"PANI bear" believes that "the development of foreign shopping websites is relatively mature, it is better to directly purchase in the luxury brand's own official network stores, or on the well-known foreign websites with high credibility."