Riches Online Shop Truth Survey: Modern Warehouse Fake International First-Line Brand

Nowadays, more and more people like shopping online: one is rich in variety, no matter what they want to buy, and the other is cheap.

Cause: what we bought online is fake.

Mr. Zhang, who lives in Jiangyin, Jiangsu, is a fashion man. Because of his relatively high income, he is keen to buy various international.

One day in November 2010, Xiao Zhang surfed the Internet and saw a "Burberry" in an online shop called "Mingshi Shi Guan".

Burberry is the world's top casual wear brand, and the price is high. The price of the store is priced at 10000 yuan. The online price of 1700 yuan is one to eighty percent off of the price of the store.

Xiao Zhang said, "1700 yuan is certainly not expensive."

In order to be safe, Xiao Zhang has consulted the profile of the shop, which was set up in Shanghai in October 2009. The company aims to build a dream platform for men's style, culture, taste and fashion based on network sales.

The products sold by online stores cover clothing, bags and watches of many international first-line brands such as LV, GUCCI, BURBERRY, PRADA, CHANEL and so on.

Customers are almost satisfied with the reviews.

Xiao Zhang told reporters: "this website is still double crown. It shows that the credibility of the website is relatively good. I thought about it and put down the list."

Shop delivery speed was very fast. In the afternoon, Xiao Zhang received the parcel from express delivery.

"Because the order is M (middle), I usually wear M (middle) number exactly, so this dress is on the top of the body, it is obviously bigger than the M (middle) number, and it is not suitable to wear.

I just want to pfer the goods, and I contact the merchants, but he does not give them any adjustments.

Xiao Zhang said.

Buying the first-line brand has not been able to enjoy the first-class service, Xiao Zhang is very depressed.

He looked at the dress again, and some details made him even more puzzled.

Xiao Zhang found that the dress was not as good as it was claimed online, and there were also defects like thread heads.

"I was in doubt at that time, and I did not give me a satisfactory answer when I talked with the online shop again."

So Xiao Zhang complained to the local industry and Commerce Bureau.

After the complaint, Xiao Zhang still hoped that the shop owner could exchange him a suitable size suit.

Unexpectedly, a few days later, a TV news surprised Xiao Zhang.

"I saw a piece of news saying that the Jiangyin industry and Commerce Bureau, together with the Public Security Bureau, dropped a shop selling fake goods online in a corner of Jiangyin, and the shop was actually the famous official hall of the style."

Tracking: selling fake dens checked

Chen Yang, director of the fair trade supervision section of the Jiangyin Administration for Industry and Commerce in Wuxi, said that after receiving complaints from Xiao Zhang, we immediately searched the detailed website of the shop from the Internet and found it to be a double crown shop on Taobao's website, located in Shanghai.

The first judgement of the staff is that this shop sells large quantities of internationally known clothing at a very low price, and it may be suspected of infringement.

Just as the staff considered whether to pfer the case to Shanghai, a detail attracted their attention.

Chen Yang told reporters: "the litigants of the report provided us with a situation, that is, what he bought on Taobao online that morning, he received the package in the afternoon.

We find it strange that the delivery speed of Shanghai's online stores is not so fast. Will the delivery place of this shop be near Jiangyin? Or is it located in Jiangyin? "

Based on these queries, the staff found the courier of the courier company and tracked the courier company's vehicle, and finally found a delivery warehouse in a factory at 1885 Chengzhen road.

Jiangyin industrial and commercial bureau immediately contacted the Jiangyin Provincial Public Security Bureau's economic investigation department and sealed up dens.

According to Chen Yang, this hideout is a modern logistics warehouse, and all kinds of world first-rate clothes are placed on the shelves in different places. The scene is very spectacular.

Through the first batch of identification, these clothes infringe on other people's intellectual property rights, all counterfeit trademarks of others.

Yang Haixing, deputy director of the Jiangyin Public Security Bureau, Xia Gang police station, said that the entire more than 400 boxes of goods were in full range, from glasses to watches, rain boots, underwear, jackets, bags, and so on, covering many international first-line brands, with a value of more than 5000 yuan.

9 staff members of the online shop were arrested by the Jiangyin police and the owner of the shop was at large.

Truth: fake A super products

When the shop advertised, all the signs were "original single quality products", but they were sold by imitation products that were highly counterfeited.

Chen Yang told reporters that people who used to fake goods did not want to call their products fake. They called them very high emulation. Then, with the continuous improvement of the process, especially with the so-called identity certificate, the products with high emulation were known as super goods, such as the "A" standard.

According to introducing, this kind of super A imitation is exactly the same as genuine product.

In particular, some products have made some anti-counterfeiting labels, which are very lifelike and enhance their credibility.

For example, a pair of "Burberry" shoes, priced at 31395 yuan.

The price of this shop is basically ninety percent off to eighty percent off, and the actual cost is not so high.

According to one industry insider, many sellers will now claim that "the goods on hand are all made up of the international brands in the domestic foundry, which are processed more or more by the factories, or the products that are eliminated from the factories."

In fact, no generation factory dares to take this risk, because the production management of international brand is very strict, processing 1000 sets of clothes, may only give 1000 sets of more raw materials, and the number of accessories such as signs, zippers and buttons will be controlled more strictly. If there are genuine or defective products from these manufacturers to enter the market through some channels, manufacturers will face high fines.

There are also a number of international first-line brands, there is no generation processing plant in China.

Chen Yang told reporters for example, for example, seized the imitation American brand "Ralph Lauren" cold clothing, the tag above is written in MADE IN CHINA.

In fact, the black label Ralph Lauren does not have a factory in mainland China. If the clothes are sold in the exclusive store, the price is basically between 8000 yuan and 10 thousand yuan.

For example, the imitation Hermes brand trousers, the leather waistband around the waist of the trousers, and the jeans that work like Hermes can sell for seven thousand or eight thousand yuan in the shop.

It also does not have a foundry in China, so the MADE IN CHINA is more exposed to counterfeit products.

From the supply list of this shop, the origin of these goods is concentrated in some provinces in the south.

According to Su Jifeng, deputy chief of the Jiangyin Municipal Public Security Bureau's economic investigation team, told reporters: "the current situation is mainly Guangzhou, there may be twenty or thirty."

According to preliminary statistics, since September 2009, the number of customers has reached 10800, and one of them has purchased thirty tens of thousands of Yuan's merchandise before and after October 2010.

Customers all over the country, including many customers in Hongkong and Taiwan orders, some people do not know that they are buying fake.

Su Jifeng said: "the situation reflected by online housekeepers shows that from September 2009 to October 2010, the total sales volume of the shop reached 11 million, and in 2010 November, the profit of the shop for 1 months reached millions of yuan."

It is reported that there are five departments in the Ming Dynasty hall, namely, the creative department, the branch department, the promotion department, the customer service aftermarket department and the warehouse.

Because of the large volume of business and busy business, they also spread several links to various places.

Warning: online shopping should not be cheap.

Many people buy online to make a cheaper plan.

On some shopping websites, "LV", "Armani" and other counterfeit international first-line brand goods are flooded with it. Sellers are confused by words such as "ending single", "genuine" and "high imitation". Consumers do not know the truth or believe it, or because they are cheap and suspicious, buy a try, including buying fake.

In a sense, this tacit understanding has also become the "hidden rules" of online shopping.

In the buyers' evaluation column of the styled Fame Museum, the reporter saw that the rate of praise was 99.98%. Generally speaking, the evaluation was very satisfactory, and the quality was good. It would be patronized again, and someone said, "even if the price is super A, I think it is very good."

The popularity of online shopping has also provided a new channel for the circulation of counterfeit products, and there is still a lack of effective measures to supervise online sales.

This reporter interviewed the head of Taobao public relations department.

The person in charge said on the phone: "from the beginning of the establishment to the present, Taobao's attitude towards goods infringing intellectual property rights is very clear, the first is to prohibit the sale of businesses; second, once discovered, it must be severely punished."

The reporter asked, "the style shop has been online for some time on Taobao, and its level is double crown. Haven't you found it selling counterfeit goods before?"

The person in charge explained: "Taobao monitoring and selling fake goods through several different ways.

Early inspection and manual inspection, for example, you appear in the key words in the product of counterfeit, the emergence of such a high imitation words.

The most important thing is according to the reflection after sale.

Because you can't judge whether it is true or false before you have access to the goods. According to the reports from all sides after sale, and the reactions of all parties, such as consumers who get this product, he suspects it is a fake. For example, the manufacturer, he discovers that the online seller sells goods that infringe on his intellectual property, he will find us, and then we will go to the store to punish.

After the incident, the style museum was shut down on Taobao.