Zhou Weaving First Entered CHIC
In the next two years Chinese men's wear After the ranks of first-line brands, this year, Zhou weave It will be renewed again and will be unveiled in Beijing at the end of next month. The nineteenth China International Garment Fair (CHIC), This is the first time that Zhou brand has been in such a large scale. International Fashion Show On the show, we should not only show the brand new image and strength, but also let the world know. Zhou weave Moreover, it will also show the image of Fujian's high-end brand, so that people can have a brand new understanding of Min Pak clothing.
China International Garment Fair It is the largest, the highest standard and the most extensive annual event in the industry. The exhibition has gathered the best in all parts of the world, especially in the Asia Pacific region. Fashion brand The best. Fashion Designer And the most fashionable fashion culture. This week, as a rare brand of men's clothing in Fujian Province, Zhou weaving has further subverted the "Prejudice" of the Fujian style clothing.
Zhou weave Chen Liangsheng, director of marketing, said he was exhibiting. CHIC Zhou is not blindly following the wind. It is the result of careful consideration by the company's top management. Zhou men's clothing Since its establishment in 1991, it has enjoyed a high reputation in the field of trousers industry after 20 years of ups and downs. Since 2009, in the plight of the global financial crisis, the sharp rise in raw materials and the continuous increase in personnel costs, Zhou textile has been developing its brand strategy, upgrading its brand, management and marketing and building a brand new "100 store project". It has established the business philosophy and development strategy of "first-class quality, luxury enjoyment, three line price, classic experience", and the momentum of development is very rapid. At present, Zhou men's wear has set up shop counters and terminal flagship stores in more than 20 provinces, autonomous regions and municipalities directly under the central government, and has opened more than 300 new stores and stores in two years. The purpose of this week's exhibition is very clear, that is to test and improve Zhou brand. According to Chen Liangsheng's words, this exhibition will strive to jump out of the old development ideas, stand on a national and even global platform to view the development of enterprises, establish a window for external exchanges, and effectively test and promote the brand.
This exhibition, Zhou design team No matter in design inspiration or Edition development, we strive to be perfect, and introduce a series of creative products. In the fabric material, we choose a large number of imported fabrics and new materials. The new version design will be more suitable for the modern city men's physical characteristics, and strive to combine the fashion and fashion elements with the unique elements of the Zhou Dynasty, so that the products are not only full of fashion sense but also ingenious. It is believed that this week will surely bring CHIC a visual feast. Viewers can clearly capture the fashion trend of the 2012 World Men's clothing through the products woven by Zhou.
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