Ten SEO Suggestions Before And After The Website Of Enterprise Website

A recent hand.

1. determine the structure of the entire website and never change it.

The structure of the website must be very clear before making the website, and if it is necessary to change the structure of the website easily.

Personally, I prefer to plan the web site as a two forked tree structure. As shown in the structural diagram of the Fortes lighting Chinese website below, the page is multilevel classification, and displaying such a structure within the site map will be very helpful for indexing the entire website of your search engine spiders.

2. check Keywords and Description settings.

Although any webmaster from the earth knows that the Keywords and Description of a website's home page can't play a great role in improving the ranking of keywords, the most important thing is to promote their products and disseminate their information for the enterprise website, so it is still necessary to set up appropriate keywords.

As for Description, SEO wisdom also mentioned many times that the Description on the homepage is the best way to describe the main business and contact information of a company, and sometimes it can have a surprise effect.

Of course, as for how to set up, it is the right people to see each other.

3. user experience of website foreground

Enterprise website pays attention to the page is concise rather than gaudy, pay attention to the effectiveness of information rather than comprehensive, but this does not mean that an enterprise website should be simply like a blank sheet of paper, also can not consider some access to the user's Internet foundation.

So in addition to the most basic medicine compatible with the mainstream browsers, the enterprise website should do some basic tests before going online, and experience the website from the user's point of view. It's better to find out the inconvenient problem of the product, but not for the small white users.

4. add nofollow tags to some links.

Of course, it is not for you to add Nofollow markup to your own links.

Enterprise website generally will have god horse about us, enterprise profiles similar pages, these pages are generally for visitors to see, for the promotion of the overall ranking of the website does not necessarily have God help, and these pages are also placed in front of customers because of the requirements, so my own processing method resolutely plus rel= "nofollow", the original station's front page weight is not very high, these pages still do not split the weight of good.

Of course, if you think these pages can add quantity or weight to you, it's another matter.

The way I deal with my blog is that after the website has a good weight, the nofollow inside these websites will be selectively removed.

5. check website dead links

A dead link is equivalent to a bad pot of hot rat feces, so we must not leave the dead links generated in the website design and development process to the website.

General ChinaZ and other webmaster websites have dead link detection tools. The more stupid way is to manually check templates or foreground pages.

6. prepare a good amount of soft and false original articles

Generally, the new station is on the line, Google compares to force, while Du Niang is very ineffective, so in order to get into the Baidu's eye as soon as possible, we must prepare a certain number of soft articles and pseudo original articles for the on-line promotion of the website and seduce spiders of various search engines, of course, these damned spider reptiles are hard to feed enough, so the number of articles must be enough.

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7. test the performance of the host and check the stability.

The websites of small and medium-sized enterprises are all using virtual hosts. In order to prevent the large amount of visits that may occur after the online connection, the host will have problems. The administrator of the website should do some basic tests on the virtual host used by the website. If it is a IIS server, it is best to ensure that the number of IIS connections is enough.

In addition, after the website is launched, some server monitoring software should be used to monitor the status of the host or website for 24 hours to prevent unexpected downtime. There are many such software or services, such as monitoring treasure, ChinaZ's nanny, etc.

A lot of enterprise websites are usually built up by the station company. They are basically no longer managed after they are lost on the server. If they lose their customers due to slow speed or downtime during rush hour, they should not.

8. open accounts on mainstream SNS websites and micro-blog.

SEO master Zac has said that the search engine can identify micro-blog links, and the most popular real-time search is micro-blog, which is the source of information. Therefore, any enterprise website should set up its official account on the mainstream SNS website and micro-blog. Of course, the most important function is to publicize its brand.

I have done little in micro-blog marketing, but it does not mean that this is not important.

9. steadily increasing links to websites

We all know that the external chain is the truth of the emperor, so the most important step after the website is on-line is to steadily increase the chain for the website. Of course, if you increase thousands of external chains several times, it is not impossible, but it will not only run the risk of being punished by the search engine, but also the effect will not be as steady as the cumulative effect.

Now that the number of external chains is a technical manual labor, whether it's software, manual or money, there is a personal practice for individuals.

10. set robots.txt

This is the most important part of the website before being launched. Those pages are given priority to search engines. Those pages are not allowed to be crawled by search engines. They can be submitted by robots.txt to their own sitemap and so on, which can be achieved by means of powerful robots.txt.