Smart Shop, Nuggets, Spring Festival Gala, Economy

Li Xiaoran in Spring Festival Gala

"Li Xiaoran and his overcoat" became

In the north, Bohai and other forums, reporters found that similar to "Li Xiaoran scarf what brand", "Song Jia's windbreaker looks good" post occupied the fashion life sub forum home page location, there are many consumers follow suit.

On Taobao's Web site, when reporters entered the "Li Xiaoran Spring Festival evening coat" and other keywords, they could search more than 100 related information.

"This coat is actually the look of last winter. After watching the Spring Festival Gala, we found that the existing coat in the shop is actually the same color, but the color is different. So in order to promote sales, we changed the name of the product to" Li Xiaoran's coat ".

But now the coat is only purple and black. If consumers want to buy pink, they need to make reservations now, about 25 days.

Shopkeeper "Lan Xin Er" tells a reporter.

In the interview, the reporter learned that in recent years, celebrities and celebrities in films and idol dramas have been known.

Regular product prices are high and imitation products are popular.

However, the "genuine" price is high and sales channels are limited, so the relevant "high imitation" products have a large consumer market in China.

Many southern Internet businesses have contacted the relevant manufacturers or directly processed in their own factories after the Spring Festival Gala. After the holiday, workers will have to leave for 20 days.

A shopkeeper who sold "Li Xiaoran's mobile phone chain of Spring Festival Gala" told reporters frankly that most of the products sold in the shop were "high imitation" products, and the prices were low enough to meet the "fast fashion" consumer demand of young consumers.

"My home has its own jewelry factory, usually specializing in imitation Korean version of the jewelry, keep up with the idol drama and other markets, such as mobile phone chain, until workers return to work, look at the drawing board, and then open the mold production, three days will be able to do it."

Poor quality of Shanzhai products, hidden worries of consumption

The frenzied fashion tide triggered by the Spring Festival Gala reflects strong demand for fashionable goods.

However, in the interview with reporters, some businessmen expressed their concerns.

"Like these hot clothes, many of them are Shanzhai goods produced in small factories in the south. Due to the tight production time, the quality of products is often uneven, and sometimes these customers are in conflict with other customers."

"We now show that the products are imitation products, so that consumers can buy them clearly," said Miss Sun, a new Taobao seller.