Confusion Of "Unbalanced Interests" -- Behind The Low Dumping Of Clothing Group Buying

"The same is true.

In 2010, the continuous rise of physical terminal retail prices and the criticism caused by homogenization development led to the "love" of the middle and low end consumers who were inclined to be good. The disorderly management of the network and great joy and good deeds finally brought the biggest collision on the offline channels.

In March 2010, after the first group buying network in the United States launched, the group buying website had presented a "thousand regiment war" situation.

In mid November of this year, there were only 1-2 pages of all group purchase lists on the group buying station, while in just one month it increased to 7-8 pages. At such a rate of expansion, how will 2011 develop?

It's terrible to think about it.

On the other hand, experts predict that the increase in raw materials in 2010 will directly lead to a 20% increase in the average retail price of clothing in 2011.

If some brands are unable to bear loneliness and seek immediate benefits, the war on the offline line will be out of hand.

Group buying low price

The origin of group buying is low price: excluding counterfeit and shoddy products, the characteristic of group buying is to win by quantity. If there is no quantity, the cost of business will be hard to come down.

Generally, the website and the merchant reach an agreement to put the goods on the shelves and reach the agreed number, that is, group buying is successful.

For example, the price of a down garment market is 600 yuan, the factory price may be 60 percent off yuan 240 yuan, if the manufacturer and group purchase website cooperate, with 300 yuan kill, it is possible to sell 6000 pieces in one hour, gross profit is 360 thousand.

If the manufacturer is 50 percent off to the general agent, the sales volume of this hour may be a sales volume of a total agent channel for one month.

It can be concluded that the low price of group buying not only does not damage the interests of manufacturers, but also helps manufacturers recover money quickly, which is really bringing benefits to customers.

The cost of group buying network operation is very low: "generally, it will be deduct from the paction volume of this single commodity, because the large customers are in the breeding stage, and the promotion will not be too high." Mr. Li, who does not want to disclose the name of the enterprise website, reveals that the entry threshold of the group buying website is very low. Only a computer, a server, 35 people and a few thousand yuan can set up a simple group buying website, but the promotion cost of the latter website needs a lot of financial support.

Because of this, a large number of group buying networks are expanding rapidly.

So what are these group buying websites to attract customers?

Why customers are "not in love"?

The reasons for online shopping to attract customers, or the reasons why customers "love" online shopping, have been investigated by netizens. The representative answers are as follows:

Reporter: why do group buying network attract you?

Netizens: the price of group buying network is low, and often "spike" is sometimes more than half of the market price.

Of course, in the group buying network, the convenience of consumption is also on the one hand, you can get what you want without going out.

Reporter: now, what do you think of a series of complaints about the group buying network? For example, are you "BP" popular on the Internet now? Or how to deal with fake and inferior goods?

Netizens: if I were "BP", I would first find relevant websites to complain and protect my legitimate rights and interests. If I fail to solve them, I will not patronize this website later. After all, there are still a lot of group buying networks.

When the network is still in the Three Kingdoms era, there are inevitably many hidden dangers in the Three Kingdoms.

Through the link between businessmen, group buying network and consumers, it is found that group buying is actually a chain of interests that each of the three parties has on the surface, and several large scale group buying networks, including the handshake net, all say that the credibility crisis is the biggest problem facing the huge interest chain. The biggest inducement of credit crisis is the "unbalanced benefits" brought by this chain. ""

In short, it is the counterfeit or shoddy or desperate risk brought about by the party's dominance and uneven distribution of interests.

A few days ago, the reporter's friends bought a pair of Nike classic 90 running shoes in the shoe group net, only 169 yuan (two single packet mail), plus 10 yuan freight, a total of 179 yuan, after 5 days, the shoes are finally mailed to the shoe, the netizen opened the shoe box, the shoe's taste is very big, even at least the label is not, a look is the fake, the cortex is very bad, and the market 20 pieces of money, contact, call, do not answer.

Whether online or offline, integrity is definitely the most important thing in commodity trading.

Because group buying websites are easy to get cash income, which leads many people to rush forward. Fierce competition will affect the normal development of the industry to a certain extent.

The integrity and service level of group buying websites are quite different, resulting in more complaints from the group buying network.

Some websites are serious about doing things, while others are just trying to fish in troubled waters.

Those who do not work hard will naturally offer a discount.

But the impact and impact of the lack of industry.

However, from the research point of view, integrity is not the temptation of "low price", but once the low price becomes a "poison", consumers will also be deterred.

Self discipline is the prerequisite for common prosperity.

Hundreds of mothers have been panic in Sina's parent-child Forum recently.

The reason is that a group buying leader was accused of buying 8300 barrels of "Hong Kong version of milk powder" fake. Now, the mothers who bought these milk powder began to complain to the industry and Commerce Bureau and collect milk powder for testing. Now the group buying network stopped all group buying activities.

In addition, the "black heart cotton" attracted by the rise of fabric...

In response to these cases, many netizens are in deep thought. Although the group buying network price is very low, is it worth while saving money if the crisis is not paid for by life or health?

Online is undoubtedly a good sales platform, which can maximize the interests of manufacturers, websites and customers, and achieve effective complementarity on offline lines.

Whether it is honesty or the "collision" in the history of the opening line is showing the consequences of the disorderly development of the industry and the ineffective supervision of the network.

For example, the harmonization between offline and online is more from manufacturers. The innovation of manufacturers on products can avoid vicious competition caused by homogenization. Online sales are based on online retail safety, which are the foundation of win-win.

Now the industry needs self-discipline, so as to realize the Harmonious Co prosperity of various channels and realize the steady development of the industry.

As an intermediary between businesses and consumers, group buying websites are obliged to protect the rights and interests of consumers.

Group buying network should be a firewall. When screening business, we must guard against the problem and block the defective businesses.

If the group buying website can't even achieve integrity, how can we talk about development? At the same time, we should positively guide consumers to identify consumption and not blindly pursue the vicious circle of low price.

Cultivating famous customers can forge famous websites.