Anta Continuously Optimizes &Nbsp Of Store Distribution Network.

February 23rd February 21st,

When you receive the award, you can see that Anta occupies the highest honor of China sports.

Just past 2010 was recognized as a sports year. At the beginning of the Winter Olympics in Vancouver, the Youth Olympic Games in the middle of the year and the year-end Asian Games in Guangzhou, the intensive sports events aroused people's enthusiasm for sports and sports.

Anta, as the partner of the Chinese Olympic Committee and its exclusive design and production equipment for the Chinese sports delegation, has won hundreds of millions of exposure to Anta with the Chinese athletes' ascended the podium. At the same time, it has also reinforced the concept that Anta is a closer match with the champion and Chinese Sports.

"We hope that in the future, we can mention that China Sports think of Anta, and Anta will think of Chinese sports," said Ding Shizhong, chairman and CEO of Anta's board of directors.

Around the core rights and interests of the award equipment, Anta has also carried out a series of resources development.

During the Winter Olympic Games, Anta signed a contract, Yang, Zhou Yang, micro-blog, and Shen Xue, Zhao Hongbo and other 10 ice and snow stars. They filmed "this moment for China" theme advertising. During the Asian Games, Anta sent its "table tennis player" Wang Hao (micro-blog blogger), "China Golden Flower" Zheng Jie and Chinese rowing team to cooperate in filming the theme advertisement, igniting the passion of the Olympic flame.

At the same time, Anta also cooperated with the Chinese Olympic Committee to set up a "Chinese home". Almost every day, an exclusive event or celebration event was held, which made the "home of China" the most familiar and concerned place for the public and media reporters, and virtually became a gathering place for Chinese sports people.

In addition, Anta has also established a "Chinese Legion" channel with the website of the partners of the Chinese Olympic Committee, and has timely pmitted the latest performance of Chinese athletes to the attention of every Chinese sports.

Introducing "world-class" sports stars to build sports marketing resources successfully in Pyramid

The essence of sports marketing lies in the successful grafting of athletes' fighting spirit and personality to products and brands.

In August 2010, Anta brought Kevin Garnett, the world's top sports star, into Anta's sports marketing professional resources.

This also indicates that Anta brand will be promoted to a higher level.

At the end of the all star weekend in the US professional basketball league, Garnett wore a red coat for the three point race. His big Anta LOGO also appeared in front of the world through the TV screen many times.

More and more international giants have joined in, which has greatly enhanced Anta's brand influence.

In addition to Garnett, in the field of basketball, Anta also has the Rockets main force Lewis Scola, the two sides also announced the renewal of the contract last year, the bilateral cooperation will continue until 2012.

Tennis players such as "China Golden Flower" Zheng Jie, female tennis champion Jankovic, national table tennis player Wang Hao, and CBA top Chinese sports league players are also wearing Anta equipment, which proves that Anta sports products have reached world-class standards.

Consolidate the advantages of technological innovation and promote differentiated and diversified product mix

Anta always regards technological innovation as the core competitiveness of an enterprise.

At present, Anta sports science laboratory is the first and only "state-level enterprise technology center" in the sporting goods industry.

In 2010, Anta continued to maintain high and efficient R & D investment. The annual R & D cost accounted for 3.2% of the cost of sales, which is a relatively high level in the industry.

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Last year, Anta launched more than 2100 new shoes, 3700 costumes and 2000 accessories on the market to meet the needs and needs of different consumers.

Among them, the elastic rubber running shoes, which were officially listed in May, have comprehensively optimized the patented technology of Anta elastic glue, and adopted environmental degradable materials in an all-round way to ensure the safety of motion with powerful earthquake mitigation functions and achieve environmental protection demands.

At the same time, Anta keeps its attention to the world's cutting-edge technology and deepens cooperation with leading industries such as Huntsman, DuPont and 3M. It introduces the most advanced antibacterial technology and new technology materials such as Teflon and new Shirley, so that consumers can enjoy a more comfortable wearing experience.

Continuous optimization of shop distribution network Anta "Wan Dian era"

"We firmly believe that healthy distribution network is an important reason for Anta's sustained growth," said Mr. Ding Shizhong, chairman and CEO of Anta's board of directors.

In the past year, Anta has continued to strengthen its penetration in the two or three line market and the high growth potential area. Anta's main brand retail store added 958 to 7549.

In addition, Anta children's series and sports life series stores increased to 383 and 749 respectively.

This means that the total number of Anta brand stores has reached 8681.

At the same time, Anta continues to optimize its store area and location to enhance its retail performance and brand image.

The total sales area and average sales area are about 872000 square meters and 116 square meters respectively.

See online shopping increasingly popular Anta and Taobao, Le Tao and Amazon and other popular e-commerce platform cooperation, successfully enter e-commerce, attract online shopping consumers.

In 2011, Anta plans to expand Anta stores, children's stores and sports life shops to 8200, 500 and 1000 shops respectively. In addition, the store is expected to increase to 300 by the end of 2011, and Anta stores will have the opportunity to break through 10000 stores and enter the "Wan shop era".

China's sports industry has been supported by the state and Anta has long been optimistic.

At present, the annual output value of sports industry in China accounts for less than 1% of GDP, which is nearly 10 times that of developed countries in Europe and the United States.

For Anta, which is closely related to sports industry, this also means great opportunities.

Ding Shizhong said that compared with the European and American countries, the sporting goods market in the mainland still has potential. This year, the domestic sporting goods industry can still achieve double-digit growth, and believes that Anta's performance will be higher than the market level.

Anta has ranked first in the market share of China's sports shoes for 9 consecutive years, with mature operational experience and will continue to lead in the future market growth.

At the same time, the identity of the Chinese Olympic Committee's strategic partners and the resources such as Kevin, Garnett, Lewis, Scola, Zheng Jie, Jankovic, Wang Hao and other international giants, and China's men's Basketball League (CBA) and China University Basketball League (CUBA) and other domestic top level league resources, these powerful resources also laid a solid foundation for Anta's continued healthy growth in the future.

"Public awareness of health and urbanization will drive income and economic growth, which is conducive to the development of the sporting goods market." Ding Shizhong, chairman of Anta's board of directors, said: "with the accelerated pace of the integration of sporting goods market, the growth of leading sporting goods brands will become larger and larger market share.

We will continue to enhance our competitive edge and strategically grasp the demand for high growth sporting goods market segments, and strive to enhance overall performance, brand advantage and distribution network, so as to balance Anta's sustained growth and healthy development.

In the future, the integration of China's sporting goods market will accelerate. Anta will continue to strengthen our competitive edge and create greater value and return for shareholders. "