Analysis Of The Successful Code Of Shoe Enterprise Brand Strategy

February 24th, today, with the rapid development of commodity economy,

Therefore, it is imperative for shoe companies to implement brand strategy. So how to implement brand strategy?

Product quality wins

Brand is the vitality of the enterprise, good brand is the pass of the best seller in the market, but the product is the root of the brand. When the market competition gradually develops from the local price competition to the brand competition, quality assurance becomes a vital magic weapon.

When people choose to buy a brand product, they often focus on the quality of the product. If shoe companies only stay at the table level when they are running shoes brands, it is difficult to make the brand stronger and bigger.

Therefore, shoe enterprises should understand the competition of the market and maintain the differences between the products themselves.

We need to have a broader understanding of the competitive advantages and disadvantages of the brand products, optimize production equipment and improve the technological level, just focus on the needs of consumers.

In addition, it is important to maintain the difference between the brand itself and the brand according to the advantages of the brand. This is a critical cycle from quality to the inevitability of brand formation.

Product personality winning

With the increasing demand for the quality and appearance of shoes, shoes are not only a simple daily necessities, but also more and more popular products.

Nowadays, the market has seen such a situation: the domestic shoes are mostly designed in the same way, lacking originality, and most of them are imitated by homogenization.

In the face of fierce competition, the domestic market will continue to carry out price war. Foreign market relies on low cost comparative advantage. It is difficult to make a breakthrough. The breakthrough point of shoe industry is in design. A large number of high quality shoe design talents stationed in shoemaking enterprises are the key to the sustained and rapid development of the footwear industry.

Obviously, the value of a product is higher than that of other brands in the eyes of consumers, so its value in the minds of consumers is immeasurable. With such consumption psychology, personalized premium becomes a very natural thing. It speeds up market development with personalized products and continuously improves the competitiveness of terminals.

Raw materials and environmental protection

It is understood that the majority of the domestic production of shoes, the use of traditional oil-based adhesive, and the adhesive used is basically solvent type, which contains more than 80% of the solvent, so our shoe industry every year a large number of organic solvents are discharged into the atmosphere.

These organic solvents enter the atmosphere and then are photooxidized to form a large amount of photochemical smog and acid rain, which seriously pollute our environment.

Therefore, for shoemaking enterprises, the use of environment-friendly water-borne glue instead of traditional oil-based adhesive is often more acceptable to people. After all, the earth is now facing the limit of the 9 major resources. We should firmly grasp this fatal position and be a corporate social responsibility company, so as to curb pollution sources as much as possible and promote greater development in shoemaking.

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Victory of word of mouth

For footwear products, good quality can be publicized in the mouth of consumers, and good brand image can be established through oral communication.

Word of mouth can often push corporate sentiment to the cusp.

Therefore, enterprises are required not only to provide good products and services to customers, but also to learn how to establish and maintain long-term and close cooperative relationship with customers. This requires enterprises to invest in certain feelings and win customers' trust and preference through their psychological communication and emotional exchanges, cultivate customer loyalty and attract more new customers, so as to expand market share and strive for greater competitive advantage.

This is the so-called emotional marketing, taking the customer's personal emotional differences and needs as the core of the brand marketing strategy of the enterprise, by adding emotion to the core of the brand, increasing the core culture of the brand, and releasing the core emotional energy of the brand in the process of product marketing, supplementing the function of the product, catering to the needs of the customers, and stimulating the customers' purchase desire with the effectiveness of word of mouth, so as to achieve the business objectives of the enterprise.

In 2011, shoe enterprises are faced with the new economic situation and market development opportunities. They must have confidence in making brands bigger and stronger, and scientifically formulate systematic strategic guidelines to improve market share.