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Han Style Clothing: Retaining Han School Gene &Nbsp; Abandoning The Concept Of Low End

2011/2/24 13:11:00 52

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Han Style Clothing Keeps Han School Genes And Abandons The Concept Of Low End

"Many people say that the" two generation "is taking the road of" going to Wuhan ".

"Going to Wuhan" is also true. It is a practical and feasible strategy. It is a phased thing.

But no matter how to do it, no matter where to move, there is one thing that can not be changed, that is the Han faction gene.

The Han style clothing trade association lives in the Hankou Development Mansion, the door face is not easy to identify. In the office space of ten square meters, four administrative personnel quietly finish sorting out documents.

The chamber of Commerce has more than 200 corporate members.

At the beginning of the new year, the Secretary General of the chamber of Commerce, Li Qunbao, had a little act, which was to put the name of the chamber ahead of him.

Han school

Two words are removed.

Li Qunbao's reason for doing this is: "Han style clothing has become the pronoun of the low end, and domestic consumers are not buying it."

By the end of 2009, about ten brands of Han style clothing had been "retreated" by the local Wuhan square, and there were only a few figures in big shopping malls such as Dayang department store, Wangfujing [41.42-1.43%] department store and so on.

Han style clothing, which has a history of more than thirty years, seems to be at the end of life and death.

Han style clothing was once famous for its three schools, namely, Beijing, Guangdong and Shanghai.

Wuhan's clothing industry from Hanzheng Street is proud of the Han school.

In 1995, Taihe,

Jordan beauty

A group of Han clothing enterprises such as red men participated in the CHIC (China International Clothing and Fashion Fair). Before that, there was no precedent for local brands to participate in the exhibition.

By 2010, only a cat family appeared on the stage in Wuhan.

Nowadays, the Han generation "generation generation" mostly retire behind the scenes.

Create the two generation

They began to take part in a group. Most of them returned from overseas study, and their minds were advanced business concepts. However, it was useless to gather up the stalls in front of them.

Organized by the Wuhan clothing trade association, they held an exchange meeting on "succession" in Jianghan Economic Development Zone in November 2009.

In this exchange meeting, the "two generation" have reached a consensus: to match the big and expensive clothing at home and abroad, and complete the pformation from "wholesale factory" to boutique.

A lot of young and energetic bosses believe that in order to achieve pformation, we must first tear the "Han school" out of date.