The University Student Deducts Sells Shoes Road &Nbsp; Splendid Continues.

"Now college students

Starting a business and selling shoes

In 2008, Li Bei, a junior in Hubei University of Economics, was in the middle of a network company in Shenzhen.

"Working environment is too restricted, I prefer freedom.

Plus family environment and girlfriend and other external reasons, or want to start their own business.

Li Bei told reporters.

In early 2009, Li Bei was pferred back to Wuhan.

It happened that a relative in his family was making shoes in foreign trade, which created an opportunity for him to enter the shoe industry.

In his spare time, Li Bei went to Guangdong's foreign trade factory to do market research. "A period of investigation found that many foreign trade enterprises were trying to pform in order to better survive, considering exports to domestic sales, from simple factory processing to gradually opening the market."

Li Bei told reporters that he was lucky enough to be able to find a partner with his ideas in a relatively short time, and the owner of the factory also hopes to cooperate with Li Bei to speed up the pformation of shoe factories.

First attempt to lose millions

In 2009, complacent Li Bei carefully designed the 6 most popular shoes at present, and contacted the leather supplier. "The first time, there was no experience in making a business. To make shoes, we must choose the best materials, start too high, and ignore the style of shoes."

Li Bei raised 100 thousand yuan to his family, and he designed the shoe factory in Guangdong with 6 models, and told his idea to the boss of the factory. But because of the insistence of the factory owner, he finally invested 2 million 400 thousand yuan, altogether produced 24 thousand pairs of leather boots, and set up offices in eight cities such as Beijing, Wuhan and Nanjing.

This time, the blind and hasty investment has caused Li Bei and others to suffer a great loss. Because of the single shoes, the high price of leather, and the lack of brand publicity of the products, the 24 thousand pairs of shoes have fallen into a slow-moving sale, and they have made them lose millions of dollars.

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Start again steadily and steadily

After rethinking, Li Bei and the boss of the factory agreed that the original 20 thousand nearly unmarketable shoes, Li Bei did not leave a pair, to the factory owner to deal with.

Then they re agreed, Li Bei was responsible for sales, and factory owners were not involved in business.

Li Bei's office in Wuhan is mainly responsible for supplying goods to wholesalers in neighboring cities of Hubei, or directly giving them to local shoe stores, and they are responsible for consignment products.

"Because of the high factory price, many wholesalers keep lowering our wholesale prices."

During that period, Li Bei was very upset. A pair of shoes, which cost 100 yuan, could earn some money at the beginning. But later, in order to avoid inventory, a pair of shoes could only be sold at cost price.

"It's better to set up a chain store than to sell it to others." Li Bei has been thinking about the way out for the company.

In April 2010, Li Bei's first retail store opened in tiger springs, where the traffic volume was large and most of them were students.

Taking into account the consumption level of the student population, Li Bei's tiger spring shoe store mainly sells low priced shoes. "Students pay more attention to styles. Under the premise of guaranteeing quality, we focus on the design of shoes, and the price is set at about 100 yuan."

Half a year's development, tiger spring store sales performance climbed steadily, business is good, a month's sales amount to more than ten million yuan.

In October of 2010, Li Bei opened the store at the gate of the division, and he had planned to set up a shop on Taobao to combine with the sale of the entity store.