Two Universities After 85

One is a college student, the other is a migrant worker. How did they get together and have 8 facades in the University District of Beijing?

Huang Jiahui, born in 1987, took the background of information management in Beijing University of Posts and Telecommunications when he was senior.

However, during that period, Huang Jiahui frequently distracted his attention by distracting his attention. No matter boys or girls, he was actively flocking to stores to purchase formal dress for interview.

However, the price of thousands of yuan in the shopping mall is prohibitive for students, the style is more mature and old, but I am ashamed to wear the clothes from the wholesale market to sit in charge of the interviewer who is killing himself.

He felt subconsciously that this might be a big business opportunity.

About four or five months later, JUSTMINE's formal poster was full of Beijing's big universities, which was a little bit like the little advertisement of health products that swept the streets.

Pioneer magazine found them in the propaganda column of Beijing Normal University.

In March 2009, the website of the entity store and line was unveiled at the same time, specializing in student groups at a price ranging from 200~600 yuan.

At present, there are 8 stores in the vicinity of the university or in the campus, and the first income report is one million yuan.

Although only a year after graduating from college, Huang Jiahui did not allow him to encounter so-called "life and death" in his own hands, nor did he suffer from bad luck. Even from Huang Jiahui's ideas to putting into practice, he did not suffer from "dystocia", including resistance from parents.

On the contrary, buying and selling is regarded as a "normal rule" and students are willing to buy it.

Finally, the reporter discovered that this unthinkable phenomenon is connected with Huang Jiahui's entrepreneurial enlightenment at university and a special experience of another founder.

Another partner of Huang Jiahui was Xiong Jizhong, who was born in 1988.

He didn't finish high school. Because of the impact of family misfortune, he came to Beijing in 2008 and followed Uncle's clothing wholesale business in Dahongmen.

One day, Xiong Zhong Zhong was listening to a lecture next to Peking University. He received a phone call from his brother who was studying in Beijing post. The content is basically "a student wants to start a business and wants to know something about clothing."

Huang Jiahui is the classmate in his brother's mouth.

Xiong Zhong Zhong put down the phone and ran to North post to chat with Huang Jiahui for more than two hours. Unexpectedly, a month later, Huang took the initiative to come home. This time he hoped that two people could do this project together, but he did not promise it immediately.

Xiong Zhong Zhong, who is just over 20 years old, still wants to win the double support of his family's spirit and material before making a decision.

Just after the Spring Festival of 2009, Xiong Jizhong could not wait to climb the train on the north of eight at the beginning of the month, and found Huang Jiahui on his own initiative.

Xiong Jizhong said, "we have different intentions in starting a business, and he has some idealistic colors. I was forced to survive."

When Huang Jiahui went to see him, Xiong Zhong Zhong was selling Bunny toys on the campus of Peking University.

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The difference in background experience between the two sets the difference between the division of labor and the style of doing business.

Huang Jiahui is in charge of store operation and product.

Although he said, "I have no unusual experience in college, I am reading like everyone else", but his dazzling practice experience is undoubtedly the best footnote for entrepreneurial enlightenment: he has worked as an intern in consulting, IT, financial companies, and participated in the training of College Students' Entrepreneurship Association and business school.

When asked which stocks he had bought, he was laughed away.

This is just a side of his youth and careful thinking. When faced with the question of "how much revenue last year" and "the proportion of share distribution between you" and other issues, he is vaguely prevaricate with the words "7 digit" and "this is not important".

Xiong Jizhong said: "in order to avoid too much capital inflow into the market, we began to operate very low-key, which is also proposed by Jia Hui."

And Xiong Zhong Zhong sends more breath of grass roots and rivers and lakes.

For example, he feels that management is more about rationality rather than rationality.

His interaction with Huang Jiahui is the product of brotherhood's emotional priority over business rules.

When it comes to the way of his expansion, his understanding is that "time and speed are more important than scale".

After nearly a year's experience in the wholesale market in Dahongmen, he took up his duties of publicity and sales.

However, there was no doubt that the desire and unease of Xiong's loyalty came out. He didn't finish high school. He took the initiative to attend the lecture in Peking University and made his own learning plan.

Moreover, in the process of starting an undertaking, we take the initiative to correct our shortcomings and improve ourselves. "We used to be critical, but now we begin to control ourselves slowly."

At the beginning of the business, two people pulled together about 100 thousand yuan.

Concealed in a 38 square meter room in an apartment building in Wudaokou, it is the first shop of the company, which radiated Peking University, Tsinghua University, Beijing dialect and Bejing seven or eight famous universities.

Because we didn't pay much attention to websites at the beginning, most of the revenue came from offline stores. "The most important thing is to dress properly," he said.

Huang Jiahui said.

After a month's impatient waiting for sales, the graduates of the college graduates accepted Jie Shimai.

But in fact, they have had a short dispute over the location problem, whether they are in office buildings or residential buildings, Zhongguancun or Wudaokou, which involves their future development path.

"There was a lot of discussion at that time, because we started thinking about getting bigger and bigger, but we didn't think about how to make it bigger."

Huang Jiahui said, mainly focused on expanding the monomer shop area and constantly open shop in two ways.

But the high rents of the street shops eventually returned them to Huang Jiahui's alma mater, Beijing University of Posts and Telecommunications. The opening of second small shops laid an expansion path for the latter.

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Although more than a year's business is in their expectation, the market is not an endless gold mine. They are gradually expanding the market coverage.

Xiong Jizhong said: "we are sharing resources with other businesses that also locate the university market. For example, we are sharing the world's glasses, the investment network of people who have invested in Xu Xiaoping, and the businessmen who take pictures of the positive pictures.

Moreover, it is also in contact with some real estate intermediary companies.

The main reason behind this is: first, the market itself is more focused. It can only focus on some good colleges and universities, and it is the graduates of IT majors who require formal dress. Moreover, shops generally have a low turnover rate. The white-collar workers who enter the society will hardly visit Jie Shimai or take one-off consumption as their main ones. Third, businesses that are also hidden around universities near Jie Shimai are also everywhere, and Jie Shimai is only attracting some students. Compared with their competitors, they need to improve in terms of product quality and consumption experience.

But even so, Huang Jiahui and Xiong Zhong Zhong still have confidence and expectation on their positioning market. "The market is relatively narrow and single-minded, and it is a good choice for start-up companies."

Moreover, Huang said, "I believe in my own belief in this project. Practice proves that it can be done, at least for the time being."

Before graduating from college, Huang Jiahui had the opportunity to enter Baidu, Tencent and most other graduates' dream enterprises. But with the idea of "wanting different experiences", they chose different paths from most students.

His logic is, "if this risk can be borne, then do it", and "if we fail this time, we will choose another item to do it. If we fail again, then we have to go to work first."

I gave myself two chances.