Let Enterprises Get Out Of The Embarrassment Of "Rising Sun"

Embarrassment of "rising sun"

Asahi masculine, a migrant workers singing group, because a "spring" quickly became popular, became a celebrity of public entertainment.

However, it was not long before the rising sun was confronted with the trouble of fame. First, it was rumoured that the commercial performance was up to a few in the field. After that, Wang Feng declared that he would protect intellectual property rights and prohibit the rising sun from singing his songs in commercial performances.

It may be heaven's help. The embarrassment of the rising sun is still in the era of "steel", and the audience has not been left with them. So they can win sympathy for everyone, and sing Tom Chang's "my future is not a dream" at the Lantern Festival.

There are many reasons for the rapid fame of the rising sun. The most important thing is to arouse the sympathy of netizens.

Vicissitudes, hoarse voice, real and emotional lyrics, messy, narrow rooms, bare arms, smoking and drinking, all of which arouse the hearts and minds of netizens, especially those who have left their homes to survive. They let netizens quickly integrate themselves into the scene and become "I am them, they are me".

However, most people will sympathize with the weak, but it is hard to understand the strong.

In the spring, commercial singing and rising doubts have proved this point.

"Rising sun masculine" embarrassment: imitation is only a means of survival rather than wealth. If you want to grow up and become famous, you must have your own things. However, whether your own things can match the audience's positioning for the rising sun masculinity, perhaps many viewers just like to have the sun rising just as "spring" or the inspirational song of vicissitudes.

Is the dream of the rising sun just a dream? This requires how to face reality and how to grasp the audience's position.

Enterprises are also facing the rising sun masculine embarrassment. Many small and medium-sized enterprises in China develop by imitation and following strategies, such as imitation.

Out of the embarrassment of "rising sun"

First, add new elements to imitation.

Simple imitation will only reduce its own value, and can not be divided into high-end consumer groups in the market, and it may be plunged into price war.

If you add new elements in imitation, you will be able to compete effectively.

For example, after the launch of the first product, there may be defects and gaps. If the enterprise can find this defect and blank, it may avoid the risk of imitators, or add some new elements in the market, and then increase prominently, not only to stabilize the existing consumer groups, but also to convert other brands of consumers.

In the milk industry, we can observe case practice.

Second. Downward imitation.

The so-called downward imitation is to find small brands of innovative products in the market after the enterprises have a certain foundation, and make use of their network advantages to become the first brand of the category quickly.

Wahaha nutrition fast line is to imitate the foreigners, and take advantage of Wahaha's powerful channel system to quickly occupy the market, and achieve the miracle of single hundred billion worth of milk drinks.

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The advantage of downward imitation lies in the fact that the imitated enterprises have no ability to promote in a short time, which gives the time to imitate the enterprise.

Third, weaken simple imitation and strengthen innovative imitation.

This requires enterprises to plan for categories, identify potential products and cash flow products in the category, and identify mainstream consumer groups.

Based on these, we analyze the market and find out potential products or best selling products in the market. We organize people to analyze these products and achieve innovative imitation by improving the products.

In the imitation of marketing mode, enterprises need to innovate their models.

This is because the background of any marketing mode is different, and the control power of the enterprise is different.

In the past few years, the marketing sector has been blowing up the deep distribution of wind. Everyone is imitating the learning of the master's deep distribution mode. Actually, how many actually benefited from it? Deep distribution requires huge organization, huge expenses, excellent managers, and no hesitation enforcement team. Only a few of these enterprises fail to achieve such a simple imitation.