M·SUYA: Leading Show "Beauty In Walking"

At present, the 70% output value of Henan's garment industry comes from the trousers industry, and the Zhengzhou trousers industry has produced massive products under the catalysis of the market, and the total volume has occupied half of the Chinese trousers industry.

Women's trousers enterprises must go through a fundamental change from scale to brand quality if they want to enter a long-term healthy development track.

In 2010, the leading banner of the Henan trousers industry, "M·SUYA", passed through the "hidden year". It quietly made three major events: building a leading industrial park, positioning the brand accurately, and carrying out the research and practice of the M·SUYA version of the business philosophy system.

The strength of this year's accumulation is enough to enable M·SUYA brand to gradually break out this year and in the next 10 years or even longer, accelerate industrial upgrading and pformation, and realize the brand ideal under the big pattern.

Persisting in positioning and practicing philosophy accurately

From 1993 to 2004, more than 10 years ago, Chen Yongbin, the head of M·SUYA, was determined to

In 2011, M·SUYA will be the best in the world.

In recent two years, the development of textile and garment industry in Henan is developing rapidly. This includes many advantages, such as cost advantages, consumption advantages, location advantages, textile basic advantages, and development environment advantages. The disadvantages are talents, atmosphere and supporting resources.

Therefore, as the leading brand of Henan garment industry, M·SUYA attaches great importance to the introduction of talents and the management of business philosophy.

In September 2010, M·SUYA sent executives to Japan to investigate and study the KYOCERA group, which ranks fifteenth in the world in terms of return on assets. At the same time, it studied the management philosophy of business masters and Japanese KYOCERA founder Inamori Kazuo, from which he deeply realized his classic business philosophy and way of doing things, and carried out the research and practice of the "M·SUYA version" of business philosophy.

Drastic expansion of channels and upgrading

The clothing industry has a popular saying: "the most closely related to the profitability of enterprises is not only product quality and version, but more importantly, the layout of the channel and terminal image."

M·SUYA is well versed in the value of terminal in achieving enterprise value objectives.

In 2011, under the positioning of "women's pants experts and leaders", M·SUYA redesigned the new professional women's wear stores, and tried to make the core of women's pants experts fully understood.

To this end, the company will make radical efforts to optimize terminal and upgrade the network channel, and plan to pform the old stores in more than 1200 national standard stores, and 600 new stores will be opened.

At present, M·SUYA has comprehensively introduced the idea of "grasping the core network, serving key customer groups, making rational use of regional resources", and innovating in the past channel management mode.

By enhancing dealer entry threshold and enhancing network upgrading capabilities, we can enhance brand operation quality.

At the same time, M·SUYA continues to build the best and most efficient terminal sales service team and perfect shop through the domestic terminal real management experts and Shanghai JBD visual planning and display experts.

Chen Yongbin pointed out: "M·SUYA is able to assume the leading brand of China's women's trousers industry. The key is that M·SUYA constantly adjusts its development strategy along with the change of consumer demand.

Today, it has entered an era of unprecedented display of individuality.

Dressing is not only a beautiful display, but also an expression of life attitude.

He believes that today's era is a personalized era, dressing is a spiritual self satisfaction.

To this end, M·SUYA will group designers in different regions to solve the problem of regional differentiation, so that M·SUYA product line more abundant, closer to the market.

At the same time, M·SUYA pays more attention to the perfection of the edition, accomplishments of expert level through scientific research and analysis of female human body engineering coefficient.

At the end of 2010, Shujat hired a creative director from the UK and worked with the famous commodity planning company in Taiwan to make the best allocation of resources on the basis of M·SUYA's products and markets.

Experts and leaders in women's pants

A few days ago, reporters learned from the "Zhengzhou women's pants visit to Taiwan" press conference that organizers plan to organize Zhengzhou's women's trousers enterprises representatives and brand representatives to go to Taiwan area to "learn from" in April this year. At the same time, they also let the women's pants industry in Taiwan understand the Zhengzhou women's trousers and upgrade the grades of Zhengzhou women's trousers.

M·SUYA is the first to bear the brunt.

From 2005 to 2011, M·SUYA women's trousers broke through the new world by the China International Clothing and accessories fair, and attracted the attention of the Chinese apparel industry with the development trend of one hair and no development. It became the most dazzling star in the Chinese women's trousers industry. It not only cited the authority of the industry, but also won the favor of tens of millions of mature women.

During the CHIC event from 2005 to 2007, M·SUYA entered China International Fashion Week and China International Clothing and accessories fair with the posture of "Chinese women's trousers leading brand", and set up super large area booth and huge outdoor advertising display image at the best exhibition hall. At the same time, it was named "China women's trousers Industry Summit Forum" and became the most powerful brand in the "China Women's trousers industry investigation report" issued by the Chinese authoritative organization.

"Chinese women's trousers look at Zhengzhou".

If you want more foreigners to value the business card of the city, you must cultivate the brand.

2011 at the beginning of the Spring Festival, as the leading brand of Zhengzhou women's trousers, M·SUYA is putting forward a new advertising film with "women's pants experts and leaders". This year, we will promote the brand with the new marketing strategy, and guide the new trend of Henan women's trousers.

M·SUYA will promote the sustainable development of the industry with the courage and responsibility of leaders in this women's trousers stage.