National Costume Can Not Evolve At Random, Cultural Amnesia.

In recent years, in order to drive the rapid development of tourism economy, many minority tourist attractions have come up with various special activities to attract tourists: to expand the popularity of national festivals, enhance the thrills of performance programs, and publicize local specialties.

However, with the increasingly fierce competition in the tourism industry, many government departments have realized that the development of minority tourism scenic spots should not only work on the surface, but also the former neglected ethnic culture and national history can promote the local tourism and cultural industry. Ethnic costumes are one of the important links of national culture. These colorful bright colored nees are a beautiful scenery in the eyes of domestic and even international tourists, and their importance is constantly being magnified.

The 56 ethnic groups in China are different in the eyes of foreign tourists, especially those with a sparsely populated population. They seem to be full of mysterious colors in the eyes of outsiders. This has also attracted a large number of foreign tourists' attention to the special culture of ethnic minorities.

According to statistics, in 2008, with the global economic turmoil, Yunnan's foreign exchange earnings from tourism amounted to 1 billion 7 million 550 thousand US dollars, Guangxi's foreign exchange earnings from tourism amounted to US $601 million 660 thousand, Xinjiang's foreign exchange earnings from tourism amounted to US $135 million 780 thousand, and Guizhou's foreign exchange earnings from tourism amounted to US $116 million 970 thousand.

In other minority areas, the tourism industry's foreign exchange earnings are also very expensive. It is easy to see that the southwestern provinces and autonomous regions with a large number of ethnic minorities are vigorously developing the tourism industry and hope to make it their economic pillar.

Ethnic minority

A staff member of Beijing youth travel agency told our reporter, taking the ancient city of Dali in Yunnan as an example, most of the local women workers wear white costumes to work, attracting many tourists to take pictures of national costumes, and if you want to wear a set of clothes.

After the newspaper entered Taobao's "ethnic minority costumes", a large number of ethnic costumes.

The prospects for national costume uniforms are bright.

With the increasing emphasis on image awareness of enterprises, the development of Chinese uniform industry has shown a trend of separating from the "big clothing system" and becoming a relatively independent clothing subsystem after years of development.

According to the data, the demand of uniforms in China is hundreds of billions of yuan, and the increasing demand for uniforms makes many enterprises see the bright future of production uniforms.

Recently, the regulations on the protection of folk culture of the Jingning ethnic minority autonomous county approved by the Standing Committee of the eleven National People's Congress of the Zhejiang (hereinafter referred to as the regulations) have stipulated that citizens in autonomous counties should wear ethnic costumes, service windows and service windows for administrative institutions in major festivals and celebrations.

The Ordinance, which has been put into effect since August 1st, has not only opened up a new world for national costume, but also played an exemplary role in other ethnic tourist attractions.

So what are the obstacles to the front of the ethnic clothing market? Sun Zhuozhen, director and senior fashion designer of the research center of Guangxi Fashion Design Institute, said that from the production process, the traditional costumes of the former ethnic minorities were all made by hand, and the technology of batik and tie dyeing was often used. The dyes were also made by various natural pigments.

However, such homemade dyes easily fade and have no color fastness, while the traditional homespun cloth has the disadvantages of lack of comfort, especially heavy weight, not conducive to ventilation and sweat, and difficult maintenance.

Therefore, the traditional costumes produced by ethnic minorities do not have much attraction for the market, but the national costume produced by modern clothing enterprises is superior to handmade garments in terms of fabric and technology.

The fabrics chosen by the company tend to be high quality, light and comfortable, and such clothes are not only convenient to wear, but also low in cost.

Many garment manufacturers have a great deal of bad taste on the production of national costume before, because the demand for clothing production is high, the technology is complex, and the price on the market is correspondingly high, so the average consumer can not afford it.

Now, with the vigorous development of the minority tourism industry, governments everywhere are actively protecting their national cultural characteristics, and the market demand for national costume will be bigger and bigger.

The regulations on the protection of the folk culture of the Jingning people's Autonomous County are only the pacesetter of the government's protection of national culture. The protection of ethnic cultures in every localities will become more and more flourishing along with the vigorous development of the tourism industry. The dress uniform of ethnic minorities will become a cultural essence not only to maintain the traditional and innovative breakthroughs.

Culture can not be a memory, so that "minority" will become "public" and will no longer be far away.