Sportswear Enterprises Win In "Strategic Marketing"

In the era of surging consumption, even if it is successful again.

Also facing many challenges, we can only start from the reality of the market, to find consumer marketing needs, to win twice the result with half the effort.

Marketing expert Wang Xinye has the following representative features.

The strategic marketing mode is analyzed.

Clue.

He said,

The Chinese trend is based on the market, depending on the excellent brand management and market operation ability, and the company manager's Transcendence in view and way of thinking.

In 2005, China trend group bought out the brand ownership and permanent management rights of Kappa in the mainland and Macao, expanding from selling products to independently developing and implementing, including product research and development, marketing, sales organization and channel strategy.

Adhere to the unique operation of light assets: do not make processing, only design; do not do direct shop, only to distributors.

In this way, China's trend has gained faster than domestic counterparts in capital turnover and inventory turnover, and has grown all the way.

Wang Xinye also gave an example.

It is believed that strategic marketing publicity should be put in place, expand popularity, take the initiative to approach consumers and interact with consumers, so as to maximize publicity.

It is also good at combining the advantages of terminals, ground activities, media, and so on.

From one-way communication to deep communication, from part media to stereoscopic integration, from regional to national consistency, from product dumping to brand promotion,

Through the in-depth communication of potential energy strategy, the brand discourse right of domestic sportswear has been gradually acquired, and the dialogue with international brands has been rapidly realized with a completely new image.