How To Do Promotional Activities In Hypermarkets

In the fast moving consumer goods industry, manufacturers want to improve.

Therefore, how to do the sales promotion activities of hypermarkets has become an important topic in the operation of hypermarkets. From the point of view of actual combat, the author summarizes the following three parts for how to do a good job in the management of promotional activities, hoping to bring some enlightenment to you.

First of all, we should do well in preparation work before promotion.

A, understand the promotion process and promotional requirements of the hypermarket, such as manufacturer's proposal time, promotion theme, promotion method, promotion schedule, promotional items and promotional price discount;

B, from the hypermarket purchasers, they know the promotional plan of competing products, and know that they have avoided implementing the promotional activities without differentiation.

C, to the company's marketing strategy and terminal sales status, reasonable arrangements for promotional programs;

D, the company's promotional items of the system shipment price confirmation;

E, the sales promotion items of the company are ready for sale and the distribution of goods in the stores is in place.

The promotion activities of F, store business personnel and sales promotion personnel are told to be accurate.

Secondly, we should pay attention to the matters needing attention in the implementation of promotional activities:

A, keep abreast of whether the sign of hypermarket system and shelf price is a promotional price.

B, check whether the display position and layout are fully implemented according to the agreement.

C, check whether the promotional items are kept safe stock.

D, whether the layout of the promotional display is in place and whether the display is beautified;

E, whether the information announcement of promotional activities is obvious;

Is F, shopping guide's product promotion activity open as planned?

Finally, the closing items after the end of promotional activities:

A, confirm whether the promotional price of the customer system and stores is changing to normal price.

B, keep track of sales promotion status of stores.

C, timely inventory of stores after promotion, and make timely shunting measures against abnormal stock.

D, in order to analyze and summarize the sales promotion results in time with the store purchasing and store supervisor, and foster strengths and circumvent weaknesses, lay the foundation for improving and improving the effectiveness of the next promotion.

The above is the author's work experience summed up in the operation of hypermarket promotion, hoping to bring some inspiration and help to the sales colleagues of the hypermarket, so as to enhance the professional skills of the operation hypermarket.